Tag
Social Media
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How to Keep Your Workers Loyal
You don’t have to spend big bucks dishing out crazy perks to inspire employee loyalty. Plus: Respond to…
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Marketing / CommunicationsArticleOver 5 years old
Online influencers: How to Connect With the A-List
Online influencers are people with big voices and big audiences on the web, and they can help your…
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Marketing / CommunicationsArticleOver 5 years old
Beware of the Social Media Graduate Degree
Graduate programs in social media are apparently on the rise, but one consultant says candidates with such degrees…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Teen Says Facebook Is, Like, So Over
A teenage columnist says none of her friends use Facebook, which could mean big trouble for the social…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Social Media Isn’t Just for Young People
A new report says older people increasingly use social media to connect online. Also: strategies for growing conference…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Bitly for Feelings Gets So Emotional, Baby
Many organizations use Bitly to create bookmarklets to distribute on their social media channels. With Bitly for Feelings,…
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Executive LeadershipArticleOver 5 years old
Where You’ll Find CEOs on Social Media
According to a new study, LinkedIn is still the reigning king of social media among Fortune 500 CEOs.…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: The Influence Bubble of the Like Button
According to a new study, a Like button might be a lot more influential than you think. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Writing Short: Give That Copy a Trim
The art of writing short isn’t one that shouldn’t be ignored on the web. Also: Why you should…
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Marketing / CommunicationsArticleOver 5 years old
If Astrophysicists Can’t Figure Out Airplane Boarding, Who Can?
Airlines aren’t the only ones who can’t find the right strategy to board airplanes effectively. Also: 10 reasons…
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Marketing / CommunicationsArticleOver 5 years old
What You Could Learn From Starbucks’ Embrace of Mobile Payments
Starbucks serves up success with mobile phone payments. Also: Using data to meet the changing needs of membership.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Don’t Hand Good Ideas To a Committee
Why small meetings help stop naysayers from killing good ideas. Also: Even the low-quality, spammy ads offer good…
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Marketing / CommunicationsArticleOver 5 years old
Facebook Rolling Out Embeddable Posts
Bloggers rejoice! Embeddable posts are debuting on Facebook—though most users will have to wait a little bit.
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Meetings / EventsArticleOver 5 years old
Lunchtime Links: Come Up With Big Ideas By Going Offline
We spend a lot of time online. But is it time we unplugged? Why you should always keep…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Do You Work During Your Vacation?
More than half of people surveyed say their boss expects them to work during vacation. Plus: Are Facebook…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How to Write an Effective Op-Ed
Publishing an effective op-ed in the local paper can be a boon for your organization. Don’t blow it.…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: When to Hire a Social Media Agency
No time to update Twitter and Facebook? There’s an agency for that. Plus: 11 tips for surviving your…
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Marketing / CommunicationsArticleOver 5 years old
Maybe Facebook Isn’t Fading: Mobile Drives Record Quarter
The company may have faced multiple knocks on its ability to adapt its platform for an increasingly-mobile world,…
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Marketing / CommunicationsArticleOver 5 years old
TradeMarks Study: Who Ranks Highest in Social Media?
A new study, the TradeMarks Model, scored Washington DC-based associations according to 15 characteristics. Can you guess the…
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Ethics Resource Center: Two Sides of Social Media Coin
A new study by the Ethics Resource Center looks at risks and potential benefits of social networking in…
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AdvocacyArticleOver 5 years old
Study: Firms Struggle to Develop Social Brand Ambassadors
New research from Ogilvy & Mather shows that brands are “largely failing at driving advocacy on social media.”
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Marketing / CommunicationsArticleOver 5 years old
Highlights: 2013 Association Social Media Report
A new study highlights what social networks associations are adopting and the amount of activity various associations are…
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Marketing / CommunicationsArticleOver 5 years old
Listening to Your Members: Communication is a Two-Way Street
Hey you, are you listening to your members or just talking to them? Here's how to improve the…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Turbulence Ahead for Frequent Flyers
Four airlines make changes to their frequent flyer programs—here's what you should know. Also: No, your nephew should…
