Tag
Marketing
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Marketing / CommunicationsArticleOver 5 years old
Travel Agents Group Eyes New Member Transaction Fee
In an effort to help remind the public that travel agents offer an essential service for globetrotters, the…
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Marketing / CommunicationsArticleOver 5 years old
New Think Tank Eyes Solutions to Mobile Marketing Blind Spots
The Mobile Marketing Association announced a new program designed to assist major companies trying to get a handle…
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Marketing / CommunicationsArticleOver 5 years old
Digital Content Next Ad Exchange Aims for Transparency
A trade group for online publishers plans to launch an ad network under the B-Corporation structure. The goal?…
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Marketing / CommunicationsArticleOver 5 years old
Inbound Marketing’s Potential for Membership
As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. Is your…
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Marketing / CommunicationsArticleOver 5 years old
Report: Frequency, Audience Greatly Affect Email Engagement
SendGrid's new email benchmarking report offers data points that add up to a single key finding: It's important…
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Meetings / EventsArticleOver 5 years old
How to Maximize Social Media at Conferences
Used wisely, it can be a benefit to attendees.
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Facebook’s Bad Engagement Metric
The social media giant is apologizing to advertisers this week after an engagement metric involving video proved misleading.…
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Marketing / CommunicationsArticleOver 5 years old
Lena Dunham Gives Indie Bookstores Her Support
The Girls star will take part in a campaign for indie bookstores during the upcoming holiday season. Plus:…
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Marketing / CommunicationsArticleOver 5 years old
Institute of Management Accountants’ New Millennial-Friendly Ads
A new ad campaign, launched by the Institute of Management Accountants, hopes to make young professionals aware of…
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AdvocacyArticleOver 5 years old
Groups to FTC: Regulate Influencer Marketing on Instagram
A number of public-interest groups are calling on the Federal Trade Commission to keep an eye on marketers…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Lessons From the Apple Keynote
Apple makes another game-changing move, albeit a controversial one. Here are some lessons associations can learn. Plus: It’s…
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Meetings / EventsArticleOver 5 years old
Experiential Marketing: Give People an Experience
Is the broader marketing world ready to embrace the kind of experiential marketing that conferences are known for?…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Don’t Forget Your Case Studies
How one association took a data-based approach to building effective, personalized case studies. Also: Don't forget that you…
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Marketing / CommunicationsArticleOver 5 years old
Manuka Honey Association Comes Out Stinging
With the support of its overarching association, processors of manuka honey in New Zealand are working to maintain…
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Marketing / CommunicationsArticleOver 5 years old
American Land Title Association: A Members-Only Print Shop
The American Land Title Association makes it easier for members to print the marketing materials needed to reach…
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Marketing / CommunicationsArticleOver 5 years old
Make Your Magazine a Source of Nondues Revenue–Again
When Donna Dunn, CAE, took the helm of the Association of YMCA Professionals in 2009, the AYP member…
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Marketing / CommunicationsArticleOver 5 years old
The U.S. Tennis Association’s Selfie Game Is On Fleek
Ahead of the 2016 U.S. Open, in Flushing, New York, the United States Tennis Association launched an epic…
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Marketing / CommunicationsArticleOver 5 years old
Direct Marketing Association Boosts Cross-Device Tracking
A new initiative by the Direct Marketing Association has the potential to make targeted marketing driven less by…
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Marketing / CommunicationsArticleOver 5 years old
Digital Certification: Associations’ Next-Generation Opportunity
Providing digital certification for members could help associations gain a long-term foothold online, leaders at two association-focused startups…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Twitter Brings Brand Fun in #PromotedStickers
Twitter gives companies the opportunity to bring fun to the social network, but it likely isn’t cheap. Plus:…
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Marketing / CommunicationsArticleOver 5 years old
Improve Chapters Through Engagement, Support, and Trust
The National Strength and Conditioning Association (NSCA) began nearly 40 years ago as a group of strength coaches…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Sensing a Business Travel Slowdown
Major travel-tech firms warn that business travel in the U.S. could hit a slump in the coming months.…
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Marketing / CommunicationsArticleOver 5 years old
Country Music Association Brings Tunes to Greeting Cards
Last week, the Country Music Association and Hallmark Cards, Inc., announced a new licensing agreement, which would pair…
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Marketing / CommunicationsArticleOver 5 years old
Onboarding: The Importance of Getting ‘Em on Board
Effective onboarding is critical to driving future engagement. Also: Facebook's got a new strategy for stopping ad blockers…
