Tag
Membership Recruitment & Retention
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MembershipArticleOver 5 years old
Idea Bank: Peek at Benefit Draws New Members
What's the great idea? Gift cards for nonmembers to access members-only resources Who's doing it? European Association for…
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MembershipArticleOver 5 years old
How the Membership Experience Becomes Member Value
The question of value seems to be one that those of us in the association community will always…
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MembershipArticleOver 5 years old
What Does Membership Really Cost?
The newly released Membership Essentials: Recruitment, Retention, Roles, Responsibilities, and Resources, 2nd Edition, published by Wiley and ASAE…
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MembershipArticleOver 5 years old
How to Build a Successful Member-Focused Marketing Campaign
In 2014, the International Association of Fire Chiefs wanted to grow its membership. IAFC especially wanted to attract…
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MembershipArticleOver 5 years old
How Sponsored Membership Could Expand Your Reach
For years, student membership at the Society of Plastics Engineers had been flat, but Russell Broome, managing director…
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Marketing / CommunicationsArticleOver 5 years old
Idea Bank: Road Show Captures Industry Snapshot
What's the great idea? A road-trip documentary series to gather industry stories, connect with members, and improve advocacy…
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MembershipArticleOver 5 years old
Member Retention Tactics: Low Investment, High Impact
How do you know when a member is unhappy? Unfortunately, members tend not to articulate their disappointment; they…
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MembershipArticleOver 5 years old
Member Surveys and Beyond: What to Do With All That Data
Associations typically produce reports on their members regularly, tallying member counts, calculating revenue, counting how many have renewed…
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MembershipArticleOver 5 years old
Data: How Do You Renew?
It's great when a member sends a dues check on time, paid in full, but a lot of…
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Marketing / CommunicationsArticleOver 5 years old
Use Social Media to Better Engage Members and New Audiences
For more than 70 years, the Reston, Virginia-based association, DECA, has prepared emerging college- and high-school-aged leaders and…
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MembershipArticleOver 5 years old
How One Association Grew Meeting Attendance and Membership by Engaging Students
In an effort to grow membership and meeting attendance, the American Academy of Optometry embraced a program to…
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MembershipArticleOver 5 years old
Sense of Belonging Spurs Member Referrals
In the agriculture industry, community is still crucial. "There are really good opportunities for one-on-one engagement just by…
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MembershipArticleOver 5 years old
Data: Millennials Now Biggest Workforce Demo
You probably noticed rumblings of change in your association's ranks as long as a decade ago, so we've…
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MembershipArticleOver 5 years old
Milestone Members Featured on Association Magazine
How's this for welcoming a new member? Laura Burke, a compliance coordinator at St. Jude Children's Research Hospital…
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MembershipArticleOver 5 years old
Data: Why Don’t They Join? (Scholarly Society Edition)
John Wiley & Sons, Inc., journal-publishing partner to more than 900 global scholarly societies, conducted a survey in…
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MembershipArticleOver 5 years old
Which Members Matter Most?
It's an understood reality that, in any association, members come in all different shapes and sizes, so to…
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Resumes: Is Your Job Applicant Being Honest?
Warning signs to watch out for in case someone's lying on their resume. Also: The scariest parts of…
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Marketing / CommunicationsArticleOver 5 years old
Now Hiring: Social Recruitment on the Rise, Study Says
A new report shows that most recruiters are using social networks to find and vet job candidates. And…
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MembershipArticleOver 5 years old
Girl Scouts Changes Approach to Member and Adult Volunteer Recruitment
A new grassroots and social media campaign aims to reverse declining membership and volunteer numbers for the Girl…
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MembershipArticleOver 5 years old
American Counseling Association: Inside a 29-Month Growth Streak
By adding key benefits requested via member feedback, the American Counseling Association has sustained growth for several years.…
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MembershipArticleOver 5 years old
Lunchtime Links: How to Get Volunteers—And How to Keep Them
Make sure your volunteer programs have impact. Also: Encourage leadership within your ranks.
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MembershipArticleOver 5 years old
Prospective Members: Don’t Let the Odds Get You Down
Why even a microscopic percentage of converting a prospective member is still worthy of your time. Also: Google…
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Marketing / CommunicationsArticleOver 5 years old
Recruiters: Do Your Job Postings Sound Robotic?
Job postings are like windows to your organization’s soul. Make sure they have a human voice. Plus: creating…
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Career DevelopmentArticleOver 5 years old
Lessons from Google Hiring Practices: Gimmicks Don’t Work
Owen Wilson and Vince Vaughn land an internship at Google in their latest movie after giving an out-of-the-box…
