Tag
Public Relations
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Marketing / CommunicationsArticleOver 5 years old
Idea Bank: Legal Fact-Checking Site Lays Down the Law
What's the great idea? A fact-checking website for statutory law and legal rulings Who's doing it? American Bar Association…
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Marketing / CommunicationsArticleOver 5 years old
How Associations Are Getting in the Mother’s Day Mood
From restaurants, to retailers, to ranchers (really!), Mother’s Day is bringing out a lot of excitement for trade…
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Marketing / CommunicationsArticleOver 5 years old
How One Association Capitalized on a “Jeopardy!” Mention
The International Coach Federation was recently mentioned on the long-running TV gameshow Jeopardy! ICF has leveraged its spot…
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Marketing / CommunicationsArticleOver 5 years old
How the Pasta Association Came Back After Gluten-Free Trend
A few years back, anti-carb and gluten-free diet trends swept the country. Here’s how the National Pasta Association…
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Marketing / CommunicationsArticleOver 5 years old
A Look Inside an Effective Consumer-Focused PR Campaign
In June 2016, the American Physical Therapy Association launched #ChoosePT, a broad, integrated, multi-phased campaign to educate consumers…
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Marketing / CommunicationsArticleOver 5 years old
Lessons from Food Allergy Group’s Quick Response to “Peter Rabbit” Movie
After hearing concerns from members about the new Peter Rabbit movie, the Asthma and Allergy Foundation of America…
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Marketing / CommunicationsArticleOver 5 years old
Builders Association Gets a Second Life
In order to revive the faltering association, the Modular Home Builders Association launched a “Modular Home of the…
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Marketing / CommunicationsArticleOver 5 years old
Football Bowl Association Uses Hashtag to Show Impact of Bowl Games
Creating awareness of the impact that college bowl games have on their communities and with different charities is…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Lessons From Amazon’s Rose Parade Parody
There’s nothing wrong with bringing humor to your event—just make sure your audience is in on the joke.…
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Organizational StrategyArticleOver 5 years old
Wednesday Buzz: Build a Strategy for Bad Press
These steps can help your nonprofit navigate negative press. Also: The four types of leaders who create the…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Biggest Marketing Failures of 2017
A major marketing mistake can have a hugely negative impact on any organization. Learn a valuable lesson from…
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Marketing / CommunicationsArticleOver 5 years old
The Modern Lobbyist’s Must-Have Skill Set
If you spend a significant amount of time as an advocacy professional, you will need to get comfortable…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Greta Gerwig’s Lesson on Asking for a Favor
Director Greta Gerwig’s heartfelt letters to major musicians asking for music rights for her movie can teach us…
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Marketing / CommunicationsArticleOver 5 years old
For-Profit Magazine Purchase Allows Association to Broaden Communications Efforts
The American Orthotic & Prosthetic Association hopes to open up new content areas and draw new audiences with…
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Marketing / CommunicationsArticleOver 5 years old
How to Market Your Association to Boost Membership
Whether an association retains an independent public relations or marketing agency or hires an experienced PR or marketing…
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Marketing / CommunicationsArticleOver 5 years old
Lead Battery Groups Partner on Video Project to Showcase Industry
Looking to reinvent the image of lead batteries, the Battery Council International and the International Lead Association partnered…
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AdvocacyArticleOver 5 years old
Association for Corporate Growth: Database Advocacy
The Association for Corporate Growth's new database, GrowthEconomy.org, takes the jargon out of advocacy.
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Executive LeadershipArticleOver 5 years old
Tech Leadership: How an IT Executive Deftly Handled Public Criticism
The person in charge of the NYPD’s tech decisions found one of her biggest moves publicly mocked. Why…
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Marketing / CommunicationsArticleOver 5 years old
Conference Circuit: Get the Information Out
The National Information Officers Association’s 2017 Training Conference takes place in Clearwater Beach, Florida, next week. The four-day…
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Marketing / CommunicationsArticleOver 5 years old
Comings & Goings: July/August 2017
Former Pentagon Press Secretary and Washington Journalist Peter Cook was named executive vice president and chief communications officer…
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Marketing / CommunicationsArticleOver 5 years old
Comings and Goings: July/August 2017
A roundup of new hires and other personnel moves in the association industry.
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Marketing / CommunicationsArticleOver 5 years old
How Associations Can Get Media Traction with Press Releases
Here are six tips associations can use when writing and sending out press releases.
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Marketing / CommunicationsArticleOver 5 years old
Associations Help Consumers Get Ready for Summer
A number of groups are helping Americans make the most of their summers, while raising awareness of their…
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Marketing / CommunicationsArticleOver 5 years old
Turning an Overlooked Global Resource into a PR Success
Truly great opportunities don't often present themselves to associations. So when they do, it's important that organizations not…
