Tag
rebranding
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Marketing / CommunicationsArticleOver 5 years old
Why One Association Didn’t Let COVID-19 Stop Its Rebrand
After spending a year working with stakeholders to redesign its image, the American Lung Association decided not to…
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Meetings / EventsArticleOver 5 years old
Add an Element of Surprise to the Member Experience
Orchestrating a surprise party is never easy. Imagine doing it for hundreds or thousands of members at your…
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Marketing / CommunicationsArticleOver 5 years old
How to Extract More Value From Your Content Strategy
Those content pillars your association leans on appear to be holding your association up, but they may be…
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Marketing / CommunicationsArticleOver 5 years old
The White House Historical Association’s Newest Partner: Brooks Brothers
Much like the White House, the menswear retailer has a legacy of working with many presidents—something highlighted by…
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Marketing / CommunicationsArticleOver 5 years old
Everything You Can (and Should) Learn From Influencers
On social media, digital influencers often have the freedom to act and respond in ways that your organization…
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Marketing / CommunicationsArticleOver 5 years old
Redesigning? Bring In Outside Eyes
The Wikimedia Foundation is trying to do something ambitious: The famously designed-by-committee nonprofit is planning a full rebrand,…
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MembershipArticleOver 5 years old
Membership Memo: Element of Surprise
Make magic for members with a big reveal. Here’s how the Association for Advancing Physician and Provider Recruitment…
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Marketing / CommunicationsArticleOver 5 years old
How a Local Restaurant Association Is Making Taco Tuesday for Everyone
The California-based OC Restaurant Association will now run and manage the TacoTuesday.com domain, in an effort to promote…
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Marketing / CommunicationsArticleOver 5 years old
Association Rebrand Puts Focus on Consumers
Following high-profile members leaving the Grocery Manufacturers Association over concerns about its advocacy positions, the group is changing…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: The Right (and Wrong) Reasons to Rebrand
Don’t change your brand identity for the sake of change. Be sure you have data and intention to…
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Marketing / CommunicationsArticleOver 5 years old
MPAA’s Big Branding Shift: It’s No Longer MPAA
In an effort to better reflect its scale, the Motion Picture Association of America will now be known…
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Marketing / CommunicationsArticleOver 5 years old
Should Volunteers Groups Have Separate Social Media Accounts?
Many associations have member volunteers who help with important work, but what happens if those groups ask to…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: How to Stay Relevant in Changing Times
When new technology and the constant news cycle push your association out of the spotlight, you must find…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Introducing Generation Alpha
As millennials age and Generation Z hits adulthood, “Generation Alpha” enters the frame. Also: how human-centric marketing fosters…
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Marketing / CommunicationsArticleOver 5 years old
Rebranding Campaign Boosts Member Numbers and Pageviews
Two years ago, the National Ornamental and Miscellaneous Metals Association (NOMMA) was seeing a decline in membership and…
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Marketing / CommunicationsArticleOver 5 years old
Make a Splash With Micro-Influencers
Influencers on social media don’t always have millions of followers. To reach new audiences, the American Chemical Society…
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Marketing / CommunicationsArticleOver 5 years old
The Recipe for Successful Brand Marketing
Johnny Earle grew his brand using a mix of clever packaging, personal connection, and collaboration. The opening keynoter…
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Marketing / CommunicationsArticleOver 5 years old
How a Brand Book Can Help Shift Focus from Logos to True Branding
Your association’s brand is far more than a logo or color palette. It’s an experience your members have…
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MembershipArticleOver 5 years old
Membership Hack: Logo Sharing
Sharing your association’s logo with members can help increase your visibility, recruit new members, and foster credibility and…
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Marketing / CommunicationsArticleOver 5 years old
XDP Reveals the Not-So-Secret Sauce to Branding
During day one of ASAE’s Xperience Design Project event, association professionals were shown why branding is in the…
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Marketing / CommunicationsArticleOver 5 years old
American Cable Association Drops the “Cable,” Focuses on Connections
The group, which represents small cable providers, is rebranding to ACA Connects in part because it wanted to…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Make Your Nonprofit a Social Media Standout
Social media is saturated with brands—which can make it hard to break through the noise. For nonprofits, that…
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Marketing / CommunicationsArticleOver 5 years old
The Power of a New Tagline
The National Governors Association recently began billing itself as "nonpartisan," rather than "bipartisan"—a subtle shift that speaks to…
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Marketing / CommunicationsArticleOver 5 years old
How and Why a Large, Well-Known Organization Rebranded
Although Big Brothers Big Sisters may be more recognizable and have a longer history than most associations, that…
