Tag
Social Media
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Marketing / CommunicationsArticleOver 5 years old
Influencer Council Hopes to Create Consistency for Social Ads
With influencer marketing creating confusion for the public and social sharers—along with regulatory headaches—the Influencer Marketing Council aims…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Facebook Pushes for “Meaningful Communities”
Why associations should pay attention to Facebook’s new community-centered mission statement. Also: how to get past writer’s block.
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Connecting with Millennials on Social Media
How to use the latest Facebook and Instagram features to reach and engage with millennials online. Also: Tips…
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Are There Limits to Employees’ Free Speech on Politics?
American political dialogue has become increasingly contentious at a time when individuals have an unprecedented interest in public…
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LearningArticleOver 5 years old
CEO to CEO: Difficult Tech Skills to Learn
While I see the utility of social media platforms such as Twitter, Facebook, Pinterest, Snapchat, and others, I…
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Marketing / CommunicationsArticleOver 5 years old
Reddit: The Largest Online Resource You’re Not Using
Tapping into Reddit’s many niche communities could be a valuable source of market research for your organization. Also:…
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Legal Limits: Employees’ Political Speech
What you can—and can’t—do to restrict employees’ political speech.
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Marketing / CommunicationsArticleOver 5 years old
Broaden Your Reach to Millennials and Gen Z with Snapchat
Snapchat is a great platform for associations wanting to raise brand awareness among younger audiences. Here are a…
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Marketing / CommunicationsArticleOver 5 years old
Adopt Social Media “Next Practices,” Not Just Best Practices
In our ever-evolving world, associations must harness the power of social media to communicate their value and ensure…
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Marketing / CommunicationsArticleOver 5 years old
Talking Mastodon: Why It’s So Hard to Topple Twitter
Love it or hate it, Twitter and other social networks are very hard to shake due to the…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Activate Attendees with Snapchat
Snapchat is one of the best ways to tell your meeting's story. Also: Are you following these four…
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Marketing / CommunicationsArticleOver 5 years old
Association of Women Surgeons Boosts #ILookLikeASurgeon Movement
With the help of its dedicated communications committee, the Association of Women Surgeons capitalizes on a New Yorker…
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LearningArticleOver 5 years old
Association Uses Facebook Live to Expand Education
Using Facebook’s live-streaming capabilities, the Association For Creative Industries has taken a meeting-based education session and made it…
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Executive LeadershipArticleOver 5 years old
Does Social Media Make You a Better Leader?
Recent research from a leadership development firm argues that social media activity, despite being rare among CEOs, makes…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Facebook Plans to Certify Journalists—With Poynter’s Help
Facebook partners with a journalism nonprofit to teach the news industry how to best take advantage of the…
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Marketing / CommunicationsArticleOver 5 years old
Stay Protected From Online Copyright Claims
Many associations have blogs and other online content platforms that allow users to post comments, pictures, music—you name…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Will You Soon Be Paying for Twitter?
Twitter and Medium dip their toes into the subscription-service waters. Also: Get more out of meetings by taking…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: One Way to Respond When Celebrities Criticize
When one association professional heard a celebrity denigrate her industry, she decided to confront him one-on-one. Also: Check…
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Marketing / CommunicationsArticleOver 5 years old
Millennial Engagement: Lessons from a Successful Video Contest
Associations are constantly trying new tactics to engage the youngest generations entering the workforce. The Institute of Management…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Why Online Engagement Declines
Achieving high online engagement rates is difficult for any group. Signs say that it may be getting even…
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Marketing / CommunicationsArticleOver 5 years old
Why One Association Is Letting Its Chapters Take Over Instagram
The American Society of Landscape Architects, which always has something interesting happening on social media with its World…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Cheerios’ Buzzy Cause-Marketing Strategy
General Mills generates buzz on bees with a new campaign that associations should take pointers from. Also: In…
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Marketing / CommunicationsArticleOver 5 years old
How Should You Lead on Social Media? Great Ideas Session Reveals All
It’s easy to say the wrong thing on social media—but not if you’re honest and thoughtful, says the…
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Marketing / CommunicationsArticleOver 5 years old
Harnessing Social Media to Show Why Your Members Matter
During the Miss America talent competition in September 2015, Miss Colorado Kelley Johnson, a registered nurse, recited a…
