Author
Lisa Boylan
Lisa Boylan is a former senior editor of Associations Now.
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MembershipArticleOver 2 years old
Corporate Membership Model Leads to Epic Growth
Looking to the future, anticipating business needs, and a time-honored back pocket strategy helped lead the Association of…
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MembershipArticleOver 2 years old
Membership Pro Tip: Follow-Up Emails Boost Conversions
There isn’t enough time in the day—or staff—to follow up with every prospective member. But there is a…
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LearningArticleOver 2 years old
Why Closing the Skills Gap Is a Huge Opportunity for Associations
The need for professional development and programs to acquire new skills jumped during the pandemic. However, there is…
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Marketing / CommunicationsArticleOver 2 years old
National Restaurant Association Showcases “People Behind the Plate”
It’s no secret that restaurants were hard hit during the pandemic. A new initiative is spotlighting the contributions…
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GovernanceArticleOver 2 years old
Membership Pro Tip: Get Board Members on Board
Association staff often assume board members know how to be effective right out of the gate. That’s not…
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MembershipArticleOver 2 years old
Is Now the Right Time to Raise Dues?
Increasing dues is never an easy decision, but after many organizations offered hardship accommodations to members during the…
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Conscious InclusionArticleOver 2 years old
Historic Supreme Court Choice to Align With Black History Month
President Biden is coming through on a 2020 campaign promise and plans to nominate the first Black woman…
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Marketing / CommunicationsArticleOver 2 years old
A New Member-Requested Microsite Has Many Surprise Benefits
Fulfilling a long-time member request for a new website ended up with lots of unforeseen advantages. The site…
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Conscious InclusionArticleOver 2 years old
Focus on DEI Drives Revamped Patient Outreach Program
The Endocrine Society’s rejuvenated patient outreach program aims to help build health equity and improve access to care…
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MembershipArticleOver 2 years old
Membership Pro Tip: Use FOMO to Spur Renewals
Telling lapsed members what they’ll be missing in the short term is an effective tactic to encourage them…
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MembershipArticleOver 2 years old
Group Membership Category Boosts Members, Revenue, and Value
Digging deeper and asking members questions uncovered a great opportunity to cast a wider net, which ended up…
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Career DevelopmentArticleOver 2 years old
Autism Speaks Crowdsources a Solution for Autistic Job Seekers
The group recognized its constituents were having difficulty finding jobs, so they returned to an innovative partner to…
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MembershipArticleOver 2 years old
Membership Pro Tip: Loosen Up Your Communications
Now that we’ve all seen each other’s living rooms, pets, partners, children, plants, and books (is that really…
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MembershipArticleOver 2 years old
Simple Ways to Boost Member Recruitment and Renewals
Going back to basics, staying current, and consistently reaching out to members with a multipronged approach will help…
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MembershipArticleOver 2 years old
Membership Pro Tip: A Website “Secret Shopper”
Having a third-party observer look at your website might reveal a lot of hidden obstacles for members. The…
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MembershipArticleOver 2 years old
Four Reasons for a Record Growth in Membership
Sometimes adversity can lead to opportunity. While data shows more people are leaving their jobs, they haven’t stopped…
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GovernanceArticleOver 2 years old
Successful Board Relations for Newly Minted CEOs
Trust, accountability, and active listening were the cornerstones for two new CEOs who successfully built relationships with their…
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GovernanceArticleOver 2 years old
The Advantages—and Realities—of a Board Election Overhaul
If you’re thinking about changing how you conduct board elections, be sure you have very good reasons. No…
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GovernanceArticleOver 2 years old
Take Preventive Measures to Address Bad Board Member Behavior
Prevention might be the best cure for a board beset by a difficult board member. A reliable process,…
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GovernanceArticleOver 2 years old
Talk Effectively to Your Board About DEI Change
Discussing diversity, equity, and inclusion with volunteer leaders can seem like a daunting task. Although it’s a complex…
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Executive LeadershipArticleOver 2 years old
Listening to Younger Workers Could Be a Key to Organizational Success
Millennials and Gen Z have spent their entire lives witnessing disruption, so they are experienced navigating a tumultuous…
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MembershipArticleOver 2 years old
Membership Pro Tip: A Deeper Networking Opportunity
Looking for ways to better engage and retain members? One association took networking to a new and more…
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MembershipArticleOver 2 years old
A Website Redesign Boosts Member Engagement, Retention, and Value
Listening to what members expect from their digital experience can pay off in lots of positive ways. Find…
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MembershipArticleOver 2 years old
A Membership Roadmap for 2022
It’s always a good idea to have a sense of where you’re headed, especially at the start of…
