Author
Lisa Boylan
Lisa Boylan is a former senior editor of Associations Now.
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Career DevelopmentArticleOver 5 years old
New Project Will Address Faculty Pay Disparities, Share Best Practices
Salaries and inequity are uncomfortable topics, but a new initiative seeks to clarify what needs to be done…
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MembershipArticleOver 5 years old
Membership Pro Tip: Honoring Veterans
Veterans Day honors those who have served in the U.S. military. One association found a way to honor…
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AdvocacyArticleOver 5 years old
Korean American Association of New Jersey Urges Official Kimchi Day
Kimchi, a fermented Korean side dish, has long been familiar to many Americans, but one group is determined…
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MembershipArticleOver 5 years old
Membership Pro Tip: Give Members What They Want
Using data to get a better idea of member preferences helps associations provide them with a better experience…
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Marketing / CommunicationsArticleOver 5 years old
Create Video Content That Engages Members and Increases Nondues Revenue
Looking to sponsors as thought leaders and content creators can boost nondues revenue and increase member engagement and…
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LearningArticleOver 5 years old
American Bar Association Gives Each Day of Hispanic Heritage Month Meaning
ABA’s 21-day challenge provided perspective, scope, and resources on a wide array of Hispanic culture and history. The…
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MembershipArticleOver 5 years old
Membership Pro Tip: An Update to Better Meet Member Needs
The Urgent Care Association knew it was time for a reset to better meet member needs because of…
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MembershipArticleOver 5 years old
Do You Really Need a New Membership Model?
Changing membership models is a lengthy process that should not be taken lightly. It requires looking at several…
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Conscious InclusionArticleOver 5 years old
Hispanic Association Leaders Connect to Empower One Another
Associations are a place for like-minded people to connect. One community within that broader group gives Hispanic professionals…
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MembershipArticleOver 5 years old
Membership Pro Tip: Delve Deeper to Regain Lapsed Members
Reaching out a little farther to lapsed members with better, more relevant communications has yielded some excellent results…
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MembershipArticleOver 5 years old
Why Giving Members a Space to Build Community Is Essential
Associations became a lifeline for members when they needed it most. Having a place to build and foster…
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Conscious InclusionArticleOver 5 years old
Member-Led Effort Will Bring Histories of Women, People of Color in Design to Wikipedia
A new initiative will fill gaps in the missing narratives of women and people of color in design…
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MembershipArticleOver 5 years old
Membership Pro Tip: A No-Cost Retention Strategy
A zero-dollar strategy for retaining and recruiting members is hidden in plain sight on an unlikely, but very…
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Marketing / CommunicationsArticleOver 5 years old
A Successful Rebrand Better Reflects Current and Future Members
With an eye on attracting a new generation of members and more effectively representing existing ones, the Massachusetts…
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Meetings / EventsArticleOver 5 years old
America’s Largest Craft Brewing Industry Gathering Goes On, With Adjustments
Listening to members and assessing their level of comfort in gathering, as well as working closely with state…
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MembershipArticleOver 5 years old
Membership Pro Tip: Talk to Members Like Humans, Not Widgets
Sparking better member engagement is all about talking like real people do in everyday life. Conversations are not…
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MembershipArticleOver 5 years old
What Makes a Membership Marketing Strategy Successful?
Advance planning, member research, and clear goals can make all the difference in an effort to increase membership…
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Career DevelopmentArticleOver 5 years old
A New Product Helps Maximize Workforce Potential
A revenue-generating resource that accelerates workforce readiness advances an association’s mission and allows it to solve longstanding healthcare…
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Career DevelopmentArticleOver 5 years old
How a Mentorship Program Cut Costs Without Losing Its Value
A revamped mentorship program not only reduced expenses but also ended up with lots of surprising advantages for…
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MembershipArticleOver 5 years old
Membership Pro Tip: Make Member Communications Short and Sweet
An avalanche of messaging was never a great idea, and it is much less so now when everyone…
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Marketing / CommunicationsArticleOver 5 years old
Cut Through the Clutter to Better Engage Members
A new report shows associations did a fantastic job communicating with members during multiple crises, but a top…
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Meetings / EventsArticleOver 5 years old
Women Entrepreneurs Conference Is a Virtual Harbor in the Storm
A virtual conference format turns out to be an advantage as many women in the workforce face ongoing…
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MembershipArticleOver 5 years old
Membership Pro Tip: Foster Better Engagement and Networking
A helpful and popular added benefit gives members a more in-depth and time-saving connection to their professions—and their…
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MembershipArticleOver 5 years old
A Surge in Members Is Great, But How Do You Keep Them?
Figuring out how to hold on to a record number of new members sounds like a good problem,…
