Author
Lisa Boylan
Lisa Boylan is a former senior editor of Associations Now.
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MembershipArticleOver 5 years old
Improving Members’ Professional Lives Is a Key to Long-Term Growth
The American Medical Association didn’t wait for members to tell them what they needed to avoid burnout and…
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MembershipArticleOver 5 years old
Membership Pro Tip: Getting Leadership Buy-In
Preparation is the key to success. Before going to leadership with a new membership-related proposal, it’s essential to…
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MembershipArticleOver 5 years old
Membership Pro Tip: Retention Starts With Onboarding
Making onboarding all about the member is an excellent strategy for recruitment, retention, and engagement.
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MembershipArticleOver 5 years old
A Bold Approach to Membership Aims for Growth, Recognition
Streamlining its offerings by sunsetting nonstarters and focusing on what really matters to its community is one association’s…
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LearningArticleOver 5 years old
National Rocketry Competition Achieves Liftoff With Perseverance
The American Rocketry Challenge was sidelined last year, but organizers rose to the occasion and came up with…
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Business DevelopmentArticleOver 5 years old
New Member Category Leads to More Revenue, Happier Members
Discovering an underserved segment of its membership gave one association an opportunity to create a new category to…
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Conscious InclusionArticleOver 5 years old
New Campaign Protects Retail Workers Against Hostility and Discrimination
Retail workers served on the front lines during the pandemic enforcing safety measures, which sometimes resulted in customer…
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MembershipArticleOver 5 years old
Membership Pro Tip: An Easy Way to Spur Innovation
Need some help coming up with different ways to engage members? Create a swipe file for inspiration to…
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MembershipArticleOver 5 years old
First Steps for Determining the Value of Member Benefits
Assessing the value of membership benefits isn’t always easily quantifiable. An association pricing expert offers advice on how…
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AdvocacyArticleOver 5 years old
Real Estate Partnership Looks to End Housing Discrimination Against LGBTQ+ Community
A new collaboration between the National Association of Realtors and the LGBTQ+ Real Estate Alliance will address real…
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MembershipArticleOver 5 years old
Membership Pro Tip: Simple Questions Equal Better Engagement
Asking members surprisingly simple questions can help start conversations that build much more meaningful engagement, rather than bombarding…
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MembershipArticleOver 5 years old
How Free Resources Can Build Relationships and Increase Member Value
A surge of free offerings for members and nonmembers during the pandemic led to increased engagement and stronger…
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AdvocacyArticleOver 5 years old
U.S. Chamber of Commerce Launches Plan to Address Worker Shortage
In response to what it calls a “national economic emergency,” the U.S. Chamber of Commerce unveiled a new…
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MembershipArticleOver 5 years old
Membership Pro Tip: Year-Round Member Connection
Getting staff involved in regularly fostering and sustaining member connections helps boost engagement and retention.
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MembershipArticleOver 5 years old
Ideas for Increasing Long-Term Member Retention
Associations connected with members more thoughtfully and deliberately out of necessity during the recent period of isolation and…
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MembershipArticleOver 5 years old
Membership Pro Tip: Help Members Manage Stress
The Massachusetts Society of CPAs goes the distance for members facing mental health issues and stress. Here is…
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MembershipArticleOver 5 years old
How to Effectively Assess Your Member Relationships
Looking at the connection with members as a relationship and not a business transaction means listening to what…
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AdvocacyArticleOver 5 years old
Leaders Launch Foundation to Fight Anti-Asian Discrimination
A new foundation is making a substantial investment in rectifying discrimination against Asian-Americans by funding efforts to improve…
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MembershipArticleOver 5 years old
Membership Pro Tip: Keep It Simple
Communicating directly—and personally—with members is a great way to highlight new resources and other benefits without sounding like…
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MembershipArticleOver 5 years old
A New Membership Model Proves Its Value
Some organizational soul searching uncovered an outdated, cumbersome membership model that needed to be revamped. The reinvention focused…
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Conscious InclusionArticleOver 5 years old
Association’s Scholarship Contest Highlights Racial Barriers in Its Field
A mini-scholarship contest attracted responses from landscape architecture students on social media and exposed inequities in a profession…
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MembershipArticleOver 5 years old
Membership Pro Tip: Give Members Technical Tools for Success
A new benefit gives an association’s members access to comprehensive resources that help them expand their businesses and…
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MembershipArticleOver 5 years old
Strengthen Your Community by Focusing on Individual Members
A new report shows a downward trend in association membership over the past year. But it points to…
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MembershipArticleOver 5 years old
Membership Tips for Challenging Times: Keeping Connections
Members need their association when times are tough, but they may be facing hardships or other impediments to…
