Author
Mark Athitakis
Mark Athitakis, a contributing editor for Associations Now, has written on nonprofits, the arts, and leadership for a variety of publications. He is a coauthor of The Dumbest Moments in Business History and hopes you never qualify for the sequel.
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Marketing / CommunicationsArticleOver 1 year old
Report: Associations Plan to Invest More in Marketing Tech
Marketing General Incorporated’s new survey shows association professionals optimistic about their prospects, but eager to make changes.
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Executive LeadershipArticleOver 1 year old
How to Make a Resolution Stick
Start the year strong: Experts stress setting realistic, specific goals and building relationships to turn optimism into lasting…
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Executive LeadershipArticleOver 1 year old
A Last Look at Leadership in 2024
AI commanded lots of attention this year, but it wasn’t the only challenge association leaders faced.
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Executive LeadershipArticleOver 1 year old
Inside a CEO Succession Plan
Plan for unexpected CEO departures with key steps in risk management, continuity, and reputation to keep your association…
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Meetings / EventsArticleOver 1 year old
Report: Meeting Planners Expanding AI Use in 2025
Emboldened by larger budgets and optimistic about in-person meetings, planners are focused on bolstering attendee engagement.
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MembershipArticleOver 1 year old
How to Build a Global Presence
As one association learned, expanding internationally is less about packaging membership plans than understanding how people want to…
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Meetings / EventsArticleOver 1 year old
Report: Business Travel Recovering From Inflation
The SAP Concur study adds that engagement in AI is expanding, but travelers still prefer the human touch…
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Executive LeadershipArticleOver 1 year old
How to Build a Story Around Data
The numbers aren’t enough. Offering context can help surface and address biases people—including leaders—have around data.
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FundraisingArticleOver 1 year old
New Trends for Giving Tuesday
Americans are eager to make donations during the holiday season, but donors are more skeptical, want to know…
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Executive LeadershipArticleOver 1 year old
Beyond the Listening Tour
New CEOs must balance listening to stakeholders with taking decisive action to build trust and drive change.
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AdvocacyArticleOver 1 year old
Nurses Group Creates Advocacy Initiative
The American Nurses Association has launched a new initiative to help experts in the profession play a bigger…
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Career DevelopmentArticleOver 1 year old
How to Lead the New Workforce
The Great Resignation has led to the Great Stay. But people still leave, and that has a lot…
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Executive LeadershipArticleOver 1 year old
Change Done Right
Entering as a new CEO can be a challenge, especially if you want to do things differently. A…
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Executive LeadershipArticleOver 1 year old
Beyond the Numbers
Being a data-driven association is an asset. But numbers don’t tell the whole story. Here’s how to use…
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Executive LeadershipArticleOver 1 year old
Crossing Borders
Associations looking to expand their global scope have more options than ever. It all starts with thinking less…
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Organizational StrategyArticleOver 1 year old
Report: Nonprofit Sector Recovering, Open to Expand
The nonprofit sector has rebounded post-COVID, but leaders remain wary of political and economic challenges.
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Conscious InclusionArticleOver 1 year old
What Comes Next for DEI
Diversity initiatives will continue to be put under the microscope, but that’s no excuse for abandoning the principles…
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Meetings / EventsArticleOver 1 year old
Behind a Successful Advocacy Event
Hosting an awards event for legislators can boost an association’s lobbying efforts and leadership—but requires careful planning.
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Executive LeadershipArticleOver 2 years old
How to Train Around Soft Skills
Future leaders excel at their roles but need support to lead others. Execs must foster empathy and conflict…
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LearningArticleOver 2 years old
Report: Associations Underestimate Interest in Training
A new report shows contrasting views between association professionals and members on technology’s role, especially in training and…
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Executive LeadershipArticleOver 2 years old
The Case for Mindful Leadership
Year-end can be hectic, but leaders can thrive by slowing down—prioritizing patience over multitasking for a more effective…
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Meetings / EventsArticleOver 2 years old
Report: Meeting Planners Stressing Personalization, Sustainability
Meeting planners seek to create personalized, high-impact experiences while balancing budget constraints and sustainability goals.
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Conscious InclusionArticleOver 2 years old
Managing Political Talk, Before and After the Election
In the midst of an election, opinions among your people can get heated. Expect that it’ll continue after…
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GovernanceArticleOver 2 years old
Report: Boards Need More Tech Savvy
Boards are struggling to be fit to respond to a rapidly changing technological environment, according to a new…
