Author
Mark Athitakis
Mark Athitakis, a contributing editor for Associations Now, has written on nonprofits, the arts, and leadership for a variety of publications. He is a coauthor of The Dumbest Moments in Business History and hopes you never qualify for the sequel.
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Marketing / CommunicationsArticleOver 2 years old
Behind an Association’s Black Friday Sale
The International Society of Automation’s annual take on the post-Thanksgiving doorbuster promotion has reaped nondues rewards. Doing it…
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FundraisingArticleOver 2 years old
Associations in Action: Hurricane Response
From fundraising to supplies to advocacy, associations across the country are working to support those affected by the…
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LearningArticleOver 2 years old
How to Create a Learning Culture
Organizations benefit by supporting professional development. But lately workers have been skeptical about leaders’ capacity in providing it.
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MembershipArticleOver 2 years old
Report: Job Boards, Emails Bolster Online Communities
A new report finds that active members of an association’s online community are more likely to engage more…
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Executive LeadershipArticleOver 2 years old
How to Tackle Big Challenges
CEOs focus on environmental and tech challenges, but success depends on prioritizing employee well-being, diversity, and inclusive leadership.
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Meetings / EventsArticleOver 2 years old
Report: Meeting Planners Facing Cost Challenges
Meeting planners are still facing rising expenses and looking for creative ways to address them, according to a…
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Executive LeadershipArticleOver 2 years old
Why Confidence Matters in a CEO
Assertiveness matters. But experts suggest that assertiveness is rooted in both hard data and soft skills.
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Executive LeadershipArticleOver 2 years old
Report: AI and Workforce Among Top CEO Concerns
KPMG International’s annual survey spotlights leaders’ fears around the economy and workforce, but confidence that technology offers solutions.
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Conscious InclusionArticleOver 2 years old
How to Keep DEI Efforts Going
Three association leaders offer strategies to revive stalled DEI efforts by aligning them with mission and celebrating small…
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Marketing / CommunicationsArticleOver 2 years old
American Optometric Association Launches “Eye” Public Awareness Campaign
The initiative is meant to appeal to younger and more tech-savvy people in need of a checkup.
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Organizational StrategyArticleOver 2 years old
Why Competitive Analysis Matters More Now
Your rivals aren’t just other associations. More for-profit and online resources are chasing your members’ dollars. Here’s how…
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LearningArticleOver 2 years old
Trade Group Launches Medical Assistant Training Program
A leading urology group is facing a future workforce challenge. In the meantime, it’s making sure its current…
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Organizational StrategyArticleOver 2 years old
How to Support Your Association’s Future
Association leaders are often charged to think about the future of the industry they serve. But what does…
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Organizational StrategyArticleOver 2 years old
Report: Association Leaders Open to Mergers
A survey found that associations are optimistic financially but looking for strategic advantages via partnerships and tech investment.
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Conscious InclusionArticleOver 2 years old
How to Keep Political Talk Civil
Your people are going to talk about hot-button topics, but the conversations don’t have to be contentious.
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LearningArticleOver 2 years old
Legal Group Releases Wellness Toolkit for Members
The Association for Corporate Counsel’s guide is a support tool for overworked lawyers, and an opportunity for the…
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Executive LeadershipArticleOver 2 years old
How to Lead Through Failure
If somebody gave you an award for your biggest failure, would you go to the ceremony to accept?…
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Career DevelopmentArticleOver 2 years old
Report: Workers Eager for Continuing Education
Employees are looking for credentials that improve their promotion prospects, suggesting an opportunity for associations.
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GovernanceArticleOver 2 years old
Three Takeaways From #ASAE24
Wellness was a common thread at the ASAE Annual Meeting, from boards to members to within leaders themselves.
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Marketing / CommunicationsArticleOver 2 years old
Inaugural Poet Amanda Gorman: Lead Without Fear
Amanda Gorman kicked off #ASAE24 by encouraging attendees to be authentic and open.
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LearningArticleOver 2 years old
Survival Tips for #ASAE24
Navigating the ASAE Annual Meeting and Expo can be overwhelming, especially for first-timers. Some advice for how to…
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Marketing / CommunicationsArticleOver 2 years old
Behind a Winning “Coolest Thing” Contest
Now in its second year, the California Manufacturers and Technology Association’s competition is a helpful advocacy and outreach…
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Organizational StrategyArticleOver 2 years old
Keys to a Successful Merger
The Endocrine Society’s merger with an academic group ends a “transactional” relationship, allowing it to better focus on…
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Executive LeadershipArticleOver 2 years old
Report: Leaders Struggle to Use Appropriate Management Styles
A survey from the AMA found that leaders and their reports diverge on how best to lead, and…
