Author
Mark Athitakis
Mark Athitakis, a contributing editor for Associations Now, has written on nonprofits, the arts, and leadership for a variety of publications. He is a coauthor of The Dumbest Moments in Business History and hopes you never qualify for the sequel.
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AdvocacyArticleOver 2 years old
Cancer Group Launches Study of Black Women
The American Cancer Society has launched a wide-scale national study to better understand trends around Black women and…
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MembershipArticleOver 2 years old
How to Address Sinking Engagement
Employee engagement is the lowest in a decade. Hybrid arrangements are a lead culprit, but one associations are…
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AdvocacyArticleOver 2 years old
Associations Partner to Address Vaccine Uptake
Two associations and a leading nonprofit have partnered on a program to identify reasons why adults avoid vaccination…
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Organizational StrategyArticleOver 2 years old
Inside an Association’s Long-Term Strategy
Long term association strategy requires a plan to reach future goals, but it often doesn’t look far beyond…
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LearningArticleOver 2 years old
Aging-Care Group Launches Virtual Education Series
The Aging Life Care Association is opening its virtual doors to allow the public to better understand its…
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Organizational StrategyArticleOver 2 years old
How to Rethink Your Business Model
Association experts are rethinking business models to better respond to the needs of current members, while also drawing…
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Legal Group Sets AI Guidelines
The New York State Bar Association has released guidelines to its members on the use of generative artificial…
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Executive LeadershipArticleOver 2 years old
How Associations Can Respond to Today’s Issues
A new CEO survey finds associations are well-positioned to assist and respond to today’s economic and global issues.
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Business DevelopmentArticleOver 2 years old
A Fresh Look at Reserves
Volatile markets can make leaders anxious about their reserves policies. There are some short-term approaches that work, but…
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Business DevelopmentArticleOver 2 years old
Business Development for Data-Driven Times
The pandemic opened association leaders’ eyes to the dangers of stagnant business models. Find out why industry experts…
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Business DevelopmentArticleOver 2 years old
Products and Purpose
Every association has ill-performing and outdated products in their portfolio. Looking through the lens of your strategic plan…
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Business DevelopmentArticleOver 2 years old
New Paths to Profit
Associations have always had to balance mission with revenue, but smart approaches can help them manage both well.
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Meetings / EventsArticleOver 2 years old
Report: Meeting Planners Anticipate Attendance Increase
Meeting planners remain optimistic about growing attendance in the coming years, according to a new survey.
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GovernanceArticleOver 2 years old
A Faster Path to Better Boards
Volunteer leaders often start board service poorly oriented on governance. One expert is streamlining the process, highlighting the…
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Organizational StrategyArticleOver 2 years old
Three Steps for Becoming AI Ready
Don’t allow association silos to get in the way – becoming AI ready means resolving some cultural disconnects…
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Marketing / CommunicationsArticleOver 2 years old
When to Make a Statement
Leaders are under more pressure to make a statement on hot topics. In the current moment, an action…
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MembershipArticleOver 2 years old
Report: Sense of Belonging Essential to Sustained Membership
According to a recent report, a variety of membership groups, including professional associations, seek belonging and personalized attention.
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Career DevelopmentArticleOver 2 years old
A Path for C-Suite Parity
Women are still excluded from top leadership positions. Resolving that problem requires some flexibility—and debunking some myths.
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Marketing / CommunicationsArticleOver 2 years old
Behind an Association Journal’s Open-Access Move
The Association for Computing Machinery has moved its flagship print publication online, with a free, open access digital…
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Organizational StrategyArticleOver 2 years old
Why Associations Are Feeling Optimistic
Associations are feeling more optimistic, fueled by an increase in events and a return to in-person meetings.
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Marketing / CommunicationsArticleOver 2 years old
Candy Group Updates Series Featuring Members
The National Confectioners Association's online series “The Sweet Life” promotes the industry’s range and economic might.
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Conscious InclusionArticleOver 2 years old
How to Support Your Introverts
Extroverts get a lot of the attention in organizations—and, often, an unfair share of the credit. Strong leadership…
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Marketing / CommunicationsArticleOver 2 years old
Report: Targeted Emails Draw Higher Engagement
Higher Logic’s analysis of more than 2 billion messages showed the advantages of moving beyond email blasts.
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LearningArticleOver 2 years old
Keys to a Successful Partnership
The American Marketing Association’s approach to learning reflects an awareness of when you need others’ assistance, while leveraging…
