Author
Mark Athitakis
Mark Athitakis, a contributing editor for Associations Now, has written on nonprofits, the arts, and leadership for a variety of publications. He is a coauthor of The Dumbest Moments in Business History and hopes you never qualify for the sequel.
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Executive LeadershipArticleOver 2 years old
What Transparency Means Now for Leaders
Mark Athitakis ·
More executives are playing the role of official spokesperson at their organizations, especially on tough topics. But going…
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PR Group Sets Guidelines for AI Use
Mark Athitakis ·
The Public Relations Society of America’s document addresses ethical landmines around generative AI, from hiring to content creation.
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GovernanceArticleOver 2 years old
Can You Weather a Leadership Crisis?
Mark Athitakis ·
The recent chaos at OpenAI has put a spotlight on splits between boards and CEOs. It’s a reminder…
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Career DevelopmentArticleOver 2 years old
How to Support Your Staff at Year-End
Mark Athitakis ·
The final weeks of the year are an opportunity to celebrate. Beyond the party, though, experts recommend that…
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Meetings / EventsArticleOver 2 years old
Why Your Metrics May Need a Second Look
Mark Athitakis ·
Your members’ post-pandemic behaviors are different. Measuring their engagement will have to be different as well.
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Career DevelopmentArticleOver 2 years old
A Better Plan for Emerging Leaders
Mark Athitakis ·
Organizations should identify leadership candidates for their staff and volunteer corps early. To do that, give them a…
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Marketing / CommunicationsArticleOver 2 years old
White House Historical Association Launches $85.5 Million Campaign for Interactive Facility
Mark Athitakis ·
The People’s House, set to open next year, arrives with a substantial fundraising effort, from small-dollar members to…
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FundraisingArticleOver 2 years old
Five Tips for a Winning Giving Tuesday Campaign
Mark Athitakis ·
With #GivingTuesday only three weeks away, many associations have the annual charitable holiday top of mind. A fundraising…
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Meetings / EventsArticleOver 2 years old
Do You Need a Chatbot for Work Meetings?
Mark Athitakis ·
More powerful AI tools can summarize key points from work-related meetings. But some meetings demand a leader’s presence.
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Executive LeadershipArticleOver 2 years old
Report: Association Execs Have Long-Term Concerns About Economy, AI, More
Mark Athitakis ·
A newly released McKinley Advisors report identified the five most prominent trends facing executives in the next decade.
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Meetings / EventsArticleOver 2 years old
New Metrics for New Meetings
Mark Athitakis ·
Conference attendance is getting closer to pre-pandemic levels, but much has changed. New approaches to data are essential…
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Meetings / EventsArticleOver 2 years old
Steps to Safety
Mark Athitakis ·
Threats to conferences have escalated in recent years. Effective planning involves close communication with meeting venues, and a…
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Meetings / EventsArticleOver 2 years old
An Invitation for Everybody
Mark Athitakis ·
Association meeting planners must prioritize supporting attendees who require additional support and accommodations. Here are some ideas for…
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Organizational StrategyArticleOver 2 years old
How to Make Changes Faster
Mark Athitakis ·
Associations have more data to work with than ever, but that can paralyze decision-making. Many choices made quickly…
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Marketing / CommunicationsArticleOver 2 years old
Iowa Pork Group Cuts Deal With College Football Players
Mark Athitakis ·
Under a “name, image, and likeness” arrangement, four Iowa State football players are the star of an association’s…
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Executive LeadershipArticleOver 2 years old
How to Take Criticism in Stride
Mark Athitakis ·
Executives take a lot of pushback, but don’t always handle it well. A key step is to create…
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Marketing / CommunicationsArticleOver 2 years old
Drugstore Association Launches Partnership to Boost Health Screenings in Pharmacies
Mark Athitakis ·
The Nourish My Health initiative is designed to help pharmacy customers learn more about healthy diets and receive…
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Conscious InclusionArticleOver 2 years old
How to Address Workplace Gender Bias
Mark Athitakis ·
A new study finds that women are often cut off from the management pipeline early. The fix requires…
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GovernanceArticleOver 2 years old
How to Repair a Toxic Board
Mark Athitakis ·
A new report on boards suggests their culture needs a rethink. Key to that is assessing where disagreements…
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Marketing / CommunicationsArticleOver 2 years old
The Power of a Leader’s Story
Mark Athitakis ·
What your association does involves more than numbers. Experts say stories about what you do and who your…
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Marketing / CommunicationsArticleOver 2 years old
Survey: Spike in Use of AI in Email Marketing
Mark Athitakis ·
The report by RPE Origin found growing use in AI tools, but also concern about how recipients will…
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LearningArticleOver 2 years old
How to Make the Most of a Setback
Mark Athitakis ·
One association’s hybrid conference play wasn’t a success. But it delivered some valuable insights about what works for…
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Conscious InclusionArticleOver 2 years old
Public Health Group Extends Partnership for Healthcare Equity
Mark Athitakis ·
ASTHO, along with two other groups, is testing a new framework for funding and addressing community-level health inequities.
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Why Commitment to DEI Is (Still) Important
Mark Athitakis ·
Criticism of diversity, equity, and inclusion efforts has escalated. That shouldn't dissuade associations from committing to their core…