Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Banks Struggle With Wave of Cyberattacks
Group claiming Middle Eastern ties complicates lives of banks, the consumers they deal with, in wave of cyberattacks.
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Marketing / CommunicationsArticleOver 5 years old
National Association of Sports Officials Founder Reflects on Lockout
During the NFL referee lockout, the National Association of Sports Officials had to walk a fine line in…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Richard Branson on Executive Tweeting
The Virgin empire founder says it's "an essential part of the brand." Also: The benefits of a leadership…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Policy Pitfalls
Federal rules protect workers, so draft your policy with care.
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Marketing / CommunicationsArticleOver 5 years old
Instagram: More Addictive Than Twitter?
The Facebook-owned photo-sharing app had more users per day on mobile devices than the 140-character heavyweight, a new…
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Marketing / CommunicationsArticleOver 5 years old
Trends in News Consumption: Online Becoming More Popular
Online news leapfrogs newspapers and radio while print magazines decline in popularity.
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Marketing / CommunicationsArticleOver 5 years old
Editor’s Note: Associations Now, Reinvented
Editor-in-Chief Julie Shoop on the launch of a new magazine.
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Marketing / CommunicationsArticleOver 5 years old
Study: Social Media Sales Fall Behind Search, Email
Forrester Research says that less than 1 percent of sales can be tracked to social media.
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Marketing / CommunicationsArticleOver 5 years old
Crowdfunding Association Makes Promotional Push
Curious about how new business models are taking to the world of associations? Check out what the still-fresh…
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Marketing / CommunicationsArticleOver 5 years old
Exec of the Future: Change Agent Nathan Victoria
An association executive’s roles will only become more complicated in the coming years. Nathan Victoria has mastered the art…
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Marketing / CommunicationsArticleOver 5 years old
Public Health Association Hits 200,000 Twitter Followers
David Fouse, director of communications at the American Public Health Association, details how APHA achieved this milestone and…
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Marketing / CommunicationsArticleOver 5 years old
Association Launches Certification for Internet Marketers
The Internet Marketing Association program aims to boost online marketing know-how in the fast-changing online business environment.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How Generational Differences Affect Communication
Also: Why a social media triage process is extremely important.
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Marketing / CommunicationsArticleOver 5 years old
Best Benefit Ever: Insurance
American Association of Attorney-Certified Public Accountants
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Looking for Value in Unexpected Places
How Justin Timberlake helped make MySpace exciting again, and why you should care. Also: SlideShare’s untapped value.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Time to Get Focused
Are you using your data correctly? Also: Why pop culture is a cheap social media trick.
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: This Week’s Best in Tech
Blogger Jeff De Cagna explains why associations should go all-in with digital. Plus: The Internet Association gets a…
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Marketing / CommunicationsArticleOver 5 years old
Why Associations Love (or Hate) the iPhone 5
It has a bigger screen and a faster processor, but everyone’s got an opinion on Apple’s latest device.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: What You Can Learn From Google’s Doodles
Also: ASAE's Innovation Grants Program rewards the innovative.
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Marketing / CommunicationsArticleOver 5 years old
With Social Media, the More You Give, the More You Receive
A new white paper from a social media marketing software firm recommends strategies for turning online engagement into…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The Cost of Disengaged Employees
Also: Congress gets a much-needed redesign of its complicated search engine.
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Marketing / CommunicationsArticleOver 5 years old
Don’t Believe the Reviews: Fake Social Interactions On the Rise
According to a new report by Gartner, fans, likes and reviews are quickly becoming less trustworthy — and…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Embracing the Counterintuitive
Sometimes, the answer to your pressing issue is the very thing you weren't expecting.
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Marketing / CommunicationsArticleOver 5 years old
The War for Consumer Data: How Big Retail Creates Big Value
A Grocery Manufacturers Association study shows the increasing sophistication of consumer data — though some worry it could smother competition.
