Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Twitter Password Resets Raise Security Fears
Though the company says it was unintentional, thousands of Twitter password resets freaked out users this morning. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Online Publishers Association: Brands Favor Premium Content
A new study from the Online Publishers Association shows that marketers prefer their brand-focused campaigns to be associated…
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Marketing / CommunicationsArticleOver 5 years old
Consumers Still Like Email — When It’s Done Right
A survey by Blue Kangaroo found that 40 percent of consumers enjoy receiving email from their favorite brands,…
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Marketing / CommunicationsArticleOver 5 years old
Searching for Votes: How the Internet Influenced the 2012 Election
From efforts to "brand hijack" to search results that favored the president, search engines and social media played…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: A Campaign Emails Postmortem
How the Obama and Romney teams each used campaign emails in interesting — and sometimes surprising — ways.…
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Marketing / CommunicationsArticleOver 5 years old
Report: Microsoft Software Security Improves Significantly
Microsoft software security improved partly due to the aggressive approach to updating patches, according to security firm Kapersky.
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Marketing / CommunicationsArticleOver 5 years old
Are Facebook Fan Pages Losing Their Reach For Marketers?
On some Facebook fan pages, complaints are rising that the despite growing audiences, messages aren’t reaching their audiences.…
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Marketing / CommunicationsArticleOver 5 years old
David Coriale: CIO Consultant Breaks Down Tech Issues
David Coriale is president of DelCor Technology Solutions, a consulting firm that advises associations and the tech companies…
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Marketing / CommunicationsArticleOver 5 years old
Are You Wired?: Harnessing Social Media
Not every association's needs are the same regarding social media. Tailor it to both your members and their…
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Marketing / CommunicationsArticleOver 5 years old
Are You Wired?: Analytics Overhaul
A strong focus on analytics data can help your association figure out where to focus its energies.
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Marketing / CommunicationsArticleOver 5 years old
Social Snapshot: What People Are Saying in Association Social Spaces
What people are saying in association social spaces: Including board member reimbursement, direct mail, and browser tabs.
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Marketing / CommunicationsArticleOver 5 years old
The Fix: Improve Your Email Marketing Efforts
How should associations adapt their email marketing efforts to keep members engaged online? We Ask Ron McGrath, chief technology…
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Marketing / CommunicationsArticleOver 5 years old
I Can’t Live Without My… Doodle App
One association executive explains why she thinks the Doodle app is the best for her.
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Marketing / CommunicationsArticleOver 5 years old
Books: The Magic of the Maker Movement
How a new global force called the "Maker Movement" will radically change every industry and profession.
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Marketing / CommunicationsArticleOver 5 years old
Brian Solis Discusses Connected Customers
Tech author Brian Solis on catching up with today’s three customer segments.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Thought Leaders for Associations
How thought leaders can expand an association's reach and mindshare. Also: How Wordpress took over the internet.
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Marketing / CommunicationsArticleOver 5 years old
Strong Employer Branding Helps Nonprofits Recruit Top Talent
As the internet has made job searching easier than ever, find out how some association professionals are recruiting…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Get a Cloud Backup
When the worst happens, a cloud backup could be the difference between working and not. Also: Are social…
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Marketing / CommunicationsArticleOver 5 years old
Halloween: Tricks and Treats from Associations
As costumed kids (and grown-ups, who are we kidding?) head out tonight, associations are helping to keep Halloween…
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Marketing / CommunicationsArticleOver 5 years old
Box-Office Blues: Film Associations Make PR Push
With the film industry losing ground to television on the cultural relevance front, a number of film associations…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Lessons From Viral Videos
What a misunderstanding about a sign teaches about membership thought patterns. Also: Grasping emotional reactions to web design.
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Marketing / CommunicationsArticleOver 5 years old
Stay Flexible: Prepare For Outsourced Marketing Needs Proactively
A new Aquent survey notes that many firms outsource marketing and creative work, but they only do so…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Thoughts on Membership Renewal Campaign Marketing
Build a consistent message when creating your membership renewal campaign. Also: Can you actually learn something from spam?
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Reboot Your Email, Again
AOL — a symbol of the old school — tries a bold approach to email. Also: Maybe you…
