Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Newsweek Global: Magazine Going All-Digital After 80 Years in Print
Newsweek’s digital audience will soon become its only audience as it moves to an online-only format early next…
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Marketing / CommunicationsArticleOver 5 years old
Healthcare Associations: The Value of a Cohesive PR Campaign
It’s more than just the money. It’s how to elevate an industry’s importance through a collaborative messaging platform.
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Grow Your Social Scale
Why a hub-based model could keep things growing. Also: Why you should simply be yourself online.
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Marketing / CommunicationsArticleOver 5 years old
Association Touts Benefits of Data-Driven Marketing
A new initiative of the Digital Marketing Association, combating negative publicity and scrutiny from lawmakers, will tell consumers…
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Marketing / CommunicationsArticleOver 5 years old
Red Bull Stratos Jump: The Associations Behind the Fall
From parachute associations to record certifiers, a number of associations played a role in the groundbreaking Red Bull…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Curation for Associations
Looking for a good editorial voice? Don't be afraid to trust someone else's. Also: Association web design mistakes.
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Marketing / CommunicationsArticleOver 5 years old
Microsoft Surface Price: Company Preps Tablet Launch
The Microsoft Surface, a potential iPad killer, gets a price. Also: When focusing on the small stuff may…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Our Best Reader Comments So Far
Two weeks in, we wanted to give some love to the people who spoke their minds to us.…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How One Conference Uses Klout
How one conference uses Klout to offer event-goers a discount. Also: The value of corporate responsibility.
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Take Some Tips From the eBay Redesign
Thinking of changing up your site's design? Use the eBay redesign as a template: Go for something bold.…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The Public Perception of Lobbying
What one association exec says a recent report gets wrong about lobbying. Also: How to run an effective…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: The Ideal Length for Email Subject Lines
What’s the ideal length for email subject lines, anyway? Also: What you can learn from a social game…
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Marketing / CommunicationsArticleOver 5 years old
Association of Equipment Manufacturers’ Message With Muscle
The Association of Equipment Manufacturers tells the story of how big rigs drive the economy.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Solve Your Messaging Problem
Do you have a messaging problem? Perhaps you should re-do your promotional video. Also: Target the top brass.
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Marketing / CommunicationsArticleOver 5 years old
Travel Technology Association Plays the Name Game
Facing industry changes, the trade association representing travel technology companies recently unveiled a new, more identifiable name.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Keeps Changing: Peek Over Your Shoulder
Twitter, Facebook, and Pinterest may get all the headlines, but don't forget about their smaller, quickly growing competitors.
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Marketing / CommunicationsArticleOver 5 years old
Study: Internet Explorer 9 Safest Browser
The Microsoft browser is much better at discovering and blocking malware than its competitors, according to research.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The Business Advantages of Baldness
The business advantages of baldness (really). Also: Conflict isn't always a bad thing.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Build your content strategy
The value of a content strategy. Also: Why talking to consumers is different from talking to businesses.
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Marketing / CommunicationsArticleOver 5 years old
National Retail Federation: Slower Holiday Sales Growth
In a widely-watched benchmark for economic growth, the group predicts a slowdown compared to the prior two holiday…
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Marketing / CommunicationsArticleOver 5 years old
Center for Democratic Deliberation: Who Will Win the Great Debate?
How do you win a presidential debate? Associations Now gained some insight from the director of the Center…
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Marketing / CommunicationsArticleOver 5 years old
Algae Biomass Organization Jokes, But Not Really
The Algae Biomass Organization, a.k.a. the algae trade association, had fun last week while defending the honor of…
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Marketing / CommunicationsArticleOver 5 years old
Potential Feedburner Sunset: Don’t Forget Your Legacy
Let the slow decline of Feedburner, and RSS in general, be a lesson for your association: Let widely-used…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The Growing Newspaper Gap
Is there room for associations to fill in when local newspapers decline? Also: Should you promote your star?
