Format
Articles
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MembershipArticleOver 5 years old
A Realistic—and Achievable—Approach to Revamping Membership Levels
How do you take a time-consuming process like updating membership models and make it manageable and simpler to…
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MembershipArticleOver 5 years old
The Future of Membership Is Now
Looking at membership in a new way means being inclusive at every level and reimagining what a member…
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MembershipArticleOver 5 years old
It’s All About the Member
The priorities for membership pros in 2021.
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MembershipArticleOver 5 years old
Board Smarts: Buddy Up
Mentoring can help new board members feel included.
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MembershipArticleOver 5 years old
CEO to CEO: Pandemic Digital Strategies
The past year shifted tech-savvy approaches into overdrive. What digital strategy worked best for you?
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MembershipArticleOver 5 years old
Tech Memo: Members Get It Done
Volunteer tech know-how streamlines a complex project.
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MembershipArticleOver 5 years old
Rules of Engagement: Engagement Within Reach
How to make member engagement easy, fast, and effective.
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MembershipArticleOver 5 years old
Membership Pro Tip: Throw Members a Lifeline to Stay Engaged
Showing members you have their back during turbulent times keeps the community together and is a way to…
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MembershipArticleOver 5 years old
New Report Sheds Realistic—and Promising—Light on Membership
Marketing General Incorporated’s annual report on membership has some predictably dire findings. But there are also lots of…
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MembershipArticleOver 5 years old
Why a Community Approach Is Essential in Times of Disruption
Community is in the DNA of every association. After all, their very existence was sparked by a shared…
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MembershipArticleOver 5 years old
Membership Pro Tip: Crowdsourcing a Member-Requested Resource
What happens when your members need a comprehensive resource that would require a ton of staff time you…
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MembershipArticleOver 5 years old
Improving Members’ Professional Lives Is a Key to Long-Term Growth
The American Medical Association didn’t wait for members to tell them what they needed to avoid burnout and…
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MembershipArticleOver 5 years old
Could NFTs Make Sense for Your Association? (And What is an NFT, Anyway?)
The blockchain-associated concept of NFTs isn’t just a get-rich-quick scheme for meme-makers. They can be a way for…
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MembershipArticleOver 5 years old
Why It’s Time for a Fresh Look at Your Value Proposition
New research suggests the pandemic changed the needs of association members. Leaders will have to spearhead creative responses.
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MembershipArticleOver 5 years old
Membership Pro Tip: Getting Leadership Buy-In
Preparation is the key to success. Before going to leadership with a new membership-related proposal, it’s essential to…
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MembershipArticleOver 5 years old
Build a Membership Forecasting Plan That Works
Having a strong spreadsheet template—along with valuable data points from within your organization—can help make member forecasting an…
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MembershipArticleOver 5 years old
Membership Pro Tip: Retention Starts With Onboarding
Making onboarding all about the member is an excellent strategy for recruitment, retention, and engagement.
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MembershipArticleOver 5 years old
A Bold Approach to Membership Aims for Growth, Recognition
Streamlining its offerings by sunsetting nonstarters and focusing on what really matters to its community is one association’s…
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MembershipArticleOver 5 years old
Why Young Professionals Should Be Your Association’s Next Investment
As any young professional will tell you, we move fast and expect everything instantly. And it sometimes seems…
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MembershipArticleOver 5 years old
Membership Pro Tip: An Easy Way to Spur Innovation
Need some help coming up with different ways to engage members? Create a swipe file for inspiration to…
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MembershipArticleOver 5 years old
First Steps for Determining the Value of Member Benefits
Assessing the value of membership benefits isn’t always easily quantifiable. An association pricing expert offers advice on how…
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MembershipArticleOver 5 years old
Seven Tactics to Increase Your Membership Retention Rate
Associations not only need to acquire new members, but they also need to keep existing ones, and some…
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MembershipArticleOver 5 years old
Membership Pro Tip: Simple Questions Equal Better Engagement
Asking members surprisingly simple questions can help start conversations that build much more meaningful engagement, rather than bombarding…
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MembershipArticleOver 5 years old
How Free Resources Can Build Relationships and Increase Member Value
A surge of free offerings for members and nonmembers during the pandemic led to increased engagement and stronger…
