Format
Articles
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MembershipArticleOver 5 years old
Membership Pro Tip: Year-Round Member Connection
Getting staff involved in regularly fostering and sustaining member connections helps boost engagement and retention.
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MembershipArticleOver 5 years old
Ideas for Increasing Long-Term Member Retention
Associations connected with members more thoughtfully and deliberately out of necessity during the recent period of isolation and…
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MembershipArticleOver 5 years old
Membership Pro Tip: Help Members Manage Stress
The Massachusetts Society of CPAs goes the distance for members facing mental health issues and stress. Here is…
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MembershipArticleOver 5 years old
How to Effectively Assess Your Member Relationships
Looking at the connection with members as a relationship and not a business transaction means listening to what…
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MembershipArticleOver 5 years old
Membership Pro Tip: Keep It Simple
Communicating directly—and personally—with members is a great way to highlight new resources and other benefits without sounding like…
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MembershipArticleOver 5 years old
A New Membership Model Proves Its Value
Some organizational soul searching uncovered an outdated, cumbersome membership model that needed to be revamped. The reinvention focused…
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MembershipArticleOver 5 years old
Three Critical Member Benefits in a Virtual World
A year ago, the word “pivot” was not part of association membership lingo. Membership professionals were used to…
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MembershipArticleOver 5 years old
Membership Pro Tip: Give Members Technical Tools for Success
A new benefit gives an association’s members access to comprehensive resources that help them expand their businesses and…
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MembershipArticleOver 5 years old
Strengthen Your Community by Focusing on Individual Members
A new report shows a downward trend in association membership over the past year. But it points to…
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MembershipArticleOver 5 years old
Create a More Engaging Volunteer System
Volunteers make association work possible, but associations often rely on the same volunteer management processes that staff have…
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MembershipArticleOver 5 years old
Membership Tips for Challenging Times: Keeping Connections
Members need their association when times are tough, but they may be facing hardships or other impediments to…
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MembershipArticleOver 5 years old
Good Reads You Might Have Missed: Member Renewals
Getting members to renew is challenging every year—but this year in particular, associations need effective strategies for member…
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MembershipArticleOver 5 years old
Membership Pro Tip: Open Up Membership to Staff at Organizations
In addition to boosting membership rolls, extending membership to employees of organizational members gives employers a chance to…
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MembershipArticleOver 5 years old
Throwing the Net Wide Leads to a Surge in Members—and More
One association got a boost in membership, engagement, and retention by listening to members, tailoring resources to directly…
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MembershipArticleOver 5 years old
Find Your Future Members by Partnering With Gen Z on College Campuses
It’s good to meet people where they are, and it’s even better to meet them before they get…
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MembershipArticleOver 5 years old
How Cloud Computing Can Boost Your Member Engagement
From thinking more strategically about member data to building benefits that leverage cloud resources in innovative ways, associations…
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MembershipArticleOver 5 years old
Membership Pro Tip: Member Achievement Awards
Taking the time to celebrate members who excel in their field fosters a sense of personal and professional…
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MembershipArticleOver 5 years old
Focus on Lowering Expenses Rather Than Raising Membership Dues
Keeping members and finding ways to lower expenses is more important than raising membership dues right now, according…
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MembershipArticleOver 5 years old
Membership Memo: Tap Your Real-Time Data
Behavioral data reveals member preferences for the American Society for Microbiology.
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MembershipArticleOver 5 years old
Specialty Automotive Group Buys Building to Open Second Garage for Members
Specialty Equipment Market Association members make specialized products for vehicles and need garages outfitted with hig-tech equipment to…
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MembershipArticleOver 5 years old
Membership Pro Tip: ‘ReMember’ Peers in Troubled Times
The American Library Association’s ReMember Fund enables library workers who are currently unemployed to retain membership and stay…
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MembershipArticleOver 5 years old
How Volunteer Expertise Brought a Membership Dashboard to Life
What better time to showcase what volunteers did for a small-staff association than National Volunteer Week? A complex…
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MembershipArticleOver 5 years old
How to Make the Most of Your Volunteers, No Matter What
Reward and recognition are essential parts of successful volunteer management. But almost anyone who has worked with volunteers…
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MembershipArticleOver 5 years old
Four Ways to Build on Your Pandemic Shift to Digital
A lot has changed this past year. Before last March, a Zoom meeting may have required a lengthy…
