Format
Articles
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MembershipArticleOver 5 years old
Affinity Programs: 4 Tips for Making Them Work
By focusing on member experience, associations can build a program that boosts membership value and provides resources that…
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MembershipArticleOver 5 years old
Membership Pro Tip: Member of the Month
Showcasing member achievements boosts engagement and promotes the benefits of an association’s certification program.
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MembershipArticleOver 5 years old
Should You Increase Membership Dues?
Raising membership dues is rarely an easy decision, and the past year’s complications have made it even more…
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MembershipArticleOver 5 years old
How Rosie the Riveters Stayed Connected, Even During a Pandemic
The famous resolve of Rosie the Riveter is still going strong, thanks to the American Rosie the Riveter…
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MembershipArticleOver 5 years old
Membership Pro Tip: Increase Renewals With Video
Communicating with video adds a personal and authentic touch to member outreach.
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MembershipArticleOver 5 years old
Seven Ways to Engage Remote Volunteers
Keeping volunteers engaged when their time may be committed elsewhere is a constant challenge for associations. The right…
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MembershipArticleOver 5 years old
Don’t Neglect Offboarding When Employees and Volunteers Move On
An association's relationship with its people is often finished with an exit interview or end of a volunteer's…
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MembershipArticleOver 5 years old
Membership Pro Tip: Members in the News
Highlighting media stories about members opens the door for increased engagement and peer-to-peer connections.
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MembershipArticleOver 5 years old
How an Association Rebounded, Turning Challenges Into Progress
A new CEO saw opportunity in multiple challenges and brought about real change—including a significant boost in membership…
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MembershipArticleOver 5 years old
Five Tips to Attract and Engage the Next Generation of Leaders
If your association has encountered challenges as a result of COVID-19, you are probably asking yourself how to…
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MembershipArticleOver 5 years old
Membership Pro Tip: Good Morning, Foresters!
A successful way to engage members virtually has an early wake-up call, but it’s worth it.
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MembershipArticleOver 5 years old
Easy, Low-Cost Ways to Update Member Data
Spring is here. What better time for a member data cleanup? Small, easy steps make a daunting challenge…
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MembershipArticleOver 5 years old
Packaging Online Education with Membership Drives Value
Like other healthcare organizations, many of the National Society for Histotechnology’s 3,000 members were affected by COVID-19 when…
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MembershipArticleOver 5 years old
Four Language Pitfalls Associations Should Avoid in Member Surveys
Member surveys can help you make good business decisions, but poorly worded questions can create misleading or biased…
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MembershipArticleOver 5 years old
Membership Pro Tip: Build Up Your Community With Trial Membership
The Healthcare Financial Management Association offered a trial membership last year, which led to a notable increase in…
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MembershipArticleOver 5 years old
Four Steps to Align Data With Your Mission and Goals
“Business Intelligence” can be a vague and intimidating term depending on your interpretation. And yet, the ability to…
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MembershipArticleOver 5 years old
Membership Pro Tip: Making Fitness Fun
A popular fitness competition gets members up and moving to help diffuse stress during their profession’s most demanding…
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MembershipArticleOver 5 years old
How Strategy Drove a Pandemic-Era Membership Surge
Transformation and a year full of challenges galvanized the Consumer Brands Association after a high-profile rebrand. A sharpened…
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MembershipArticleOver 5 years old
Top Ways to Analyze Visitor Website Engagement
Now more than ever, associations must demonstrate value to retain their members. One of the keys to accomplishing…
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MembershipArticleOver 5 years old
Are Your Member Perks Inviting Churn?
When a single benefit or annual meeting draws members in, membership churn can become an issue for associations.…
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MembershipArticleOver 5 years old
New Strategic Plan Puts Focus on Member Growth and Experience
When the National Association of Insurance and Financial Advisors created its new strategic plan, it sought member input.…
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MembershipArticleOver 5 years old
Membership Pro Tip: Member Meetups
Informal, online monthly meetups give members a chance to connect with peers, explore hot topics, and enjoy small-group…
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MembershipArticleOver 5 years old
New Book Reinforces the Positive Power of Membership
Through case studies, anecdotes, and data, veteran association expert Tony Rossell paints a detailed picture of the resilience…
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MembershipArticleOver 5 years old
Six Ways to Show a Strong Value Proposition
Will people renew their memberships this year? It’s hard to predict. So much has changed that will affect…
