Format
Articles
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MembershipArticleOver 5 years old
Top 2020 Membership Takeaways
Is 2020 ending with a bang or a whimper? Hard to say, but it’s almost over, and that…
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MembershipArticleOver 5 years old
Leverage Micro-Communities to Build Membership Affinity
Any association membership professional will tell you it is much easier to keep an existing member than to…
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MembershipArticleOver 5 years old
Should Your Association Consider Adding a Gen Z Membership Tier?
With a recession, a pandemic, and a tough job market, some associations are looking to target Generation Z…
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MembershipArticleOver 5 years old
Use Fast Data You Gathered This Year to Improve the Member Experience
The upside of the shift to virtual platforms in the past several months is that members are interacting…
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MembershipArticleOver 5 years old
Weekly Now: Holiday Member Engagement, 2020 Style
For a year-end video message to members, the New Jersey Society of CPAs found inspiration and humor in…
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MembershipArticleOver 5 years old
The Power of Community: Fostering Connections in 2021
This year, community has been difficult to uphold. Here’s how associations are helping members stay plugged in.
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MembershipArticleOver 5 years old
A Member Exit Survey That Tells You What You Need to Know
Want to know why members left? Ask them. Effective exit surveys can give you insight into what your…
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MembershipArticleOver 5 years old
Short, Low-Cost Videos Show Members Benefits—and Value
Sometimes if you can see how to do something, it makes it much easier. The American Concrete Institute…
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MembershipArticleOver 5 years old
Five Ways to Help Members Maintain Certifications in 2021
The pandemic has created challenges for professionals who wish to maintain their association certifications. What members need will…
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MembershipArticleOver 5 years old
You Got Through 2020. It’s Time to Keep the Momentum Going in 2021.
2020 taught us a lot about strategic planning—this is what associations can do about it.
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MembershipArticleOver 5 years old
A Concierge Approach to Enhancing the Member Experience
Thinking of ways to step up your membership recruitment and retention plan? One association took an approach based…
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MembershipArticleOver 5 years old
What Is the Value and Importance of Associations Today?
Here, we break down what members want and how virtual member engagement is creating new paths for association…
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MembershipArticleOver 5 years old
A New Report Shows What Members Value Most
Members continue to engage with their associations, even in crisis, according to a new report, which reveals a…
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MembershipArticleOver 5 years old
Leveraging Data to Diversify Revenue and Meet Member Needs
In a normal year, member dues and in-person events would be the primary revenue sources for many associations.…
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MembershipArticleOver 5 years old
Six Ways to Make New-Member Digital Onboarding a Success
Wondering how to show new members the most value during digital onboarding sessions? Here are six tips to…
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MembershipArticleOver 5 years old
An Inside Look at How a Marketing Campaign Can Yield More Members
Like many organizations, IPC, the electronics industry’s global trade association, has a membership growth challenge. While the pandemic…
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MembershipArticleOver 5 years old
Membership Reshaped by Crisis
It’s telling that when a pandemic hit, many associations moved immediately to get their members what they needed…
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MembershipArticleOver 5 years old
Membership Memo: Get Better D+I Data
Build trust and help members self-identify with better diversity and inclusion data gathering.
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MembershipArticleOver 5 years old
Member Outreach, Engagement, and Innovation Stay Strong Amid Pandemic
Despite the challenges associations are facing, they are still evolving, shaking off barriers to innovation, and improving messaging…
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MembershipArticleOver 5 years old
It’s Time to Rethink Your Association’s Relationship With Its Paywall
Associations have long used paywalls to their advantage. But there are strategic opportunities for tapping nondues revenue that…
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MembershipArticleOver 5 years old
Rising Hispanic Membership Spurs Launch of NAR en Espanol Website
Recognizing a growing need to meet the demands of a rapidly increasing membership segment, the National Association of…
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MembershipArticleOver 5 years old
How to Make the Most of Your Member Needs Assessment
Whenever association professionals start thinking about conducting a member needs assessment, they tend to leap immediately to a…
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MembershipArticleOver 5 years old
How to Craft a Winning Member ROI Brochure
Demonstrating the real-dollar value of membership makes a compelling case for your prospects and members to join and…
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MembershipArticleOver 5 years old
Performance Under Pressure: Lessons From COVID-19 Success Stories
These are tough times for almost every organization, but some for-profits are finding ways to make membership or…
