Format
Articles
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MembershipArticleOver 5 years old
Startup Stories: Press Forward
New associations launch to fill a void in their sector. Here, Canadian media group Press Forward tells us…
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MembershipArticleOver 5 years old
Membership Pro Tip: Renew Now, Pay Later
Giving members the option of a dues grace period can be mutually beneficial.
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MembershipArticleOver 5 years old
Tips for a Successful Online Member Community Launch During COVID-19
In 2017, the American Association of Colleges of Pharmacy launched AACP Connect, an online community platform for our…
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MembershipArticleOver 5 years old
Tips and Tools for Helping Members Manage Stress
The Massachusetts Society of CPAs goes the extra mile for members facing mental health issues and stress. Here…
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MembershipArticleOver 5 years old
How One Pharmacist Association Gave Its Membership Numbers a Booster Shot
When the California Pharmacists Association’s growth was declining, digital advertising was the remedy.
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MembershipArticleOver 5 years old
Strategies for Building Your Social Capital
By going beyond networking, you can connect with your community on a deeper level. Some first steps to…
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MembershipArticleOver 5 years old
Membership Pro Tip: Engage Members From the Get-Go
Finding out what a member wants from your association as soon as they join establishes an immediate connection…
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MembershipArticleOver 5 years old
Which Community KPIs Should Associations Pay Attention to in 2021?
Vanity metrics are nice, but your key performance indicators should focus on the relationship between engagement and business…
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MembershipArticleOver 5 years old
Membership Pro Tip: A Low-Cost Way to Connect Members
Looking for simple, inexpensive ways to keep members engaged in a virtual world? Here’s one solution.
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MembershipArticleOver 5 years old
Weekly Now: A Push for More Equitable Telehealth
The American Telemedicine Association launches an equity initiative. Also: The longtime CEO of the U.S. Chamber of Commerce…
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MembershipArticleOver 5 years old
Membership Pro Tip: Keeping Members in Business—Virtually
A system designed to connect members to in-person business opportunities morphed into a way to connect virtually.
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MembershipArticleOver 5 years old
Give Your Members Safe Spaces to Connect
What do you do when your members have too many choices for online engagement? Don’t add to their…
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MembershipArticleOver 5 years old
How Music Icons Are Reinventing Fan Club Membership
Whether you’re into The National, BTS, or Neil Young, artists have aggressively built up fan club concepts that…
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MembershipArticleOver 5 years old
Talking Membership: 25 Terms Every Association Pro Should Know
A glossary of common terms related to membership that will help you keep up in conversations with colleagues,…
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MembershipArticleOver 5 years old
Membership Pro Tip: Free Courses as a Renewal Incentive
A program initially conceived as a recruitment tool for a hard-to-reach membership segment became a successful renewal incentive…
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MembershipArticleOver 5 years old
Membership Pro Tip: Offer Bite-Size Engagement
Instead of overwhelming new members with a long list of benefits in a traditional printed brochure, the International…
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MembershipArticleOver 5 years old
How to Boost Membership by Emphasizing Value Over Networking
One of the biggest challenges associations continue to face is the inability to offer members face-to-face networking opportunities.…
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MembershipArticleOver 5 years old
Why Your Association’s Community-Building Strategy Might Need a Tweak
If your association has been leaning on staff-centered online community engagement tactics, it might not have the effect…
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MembershipArticleOver 5 years old
Membership Renewals, Value, and Messaging in 2021
Associations responded remarkably well to an onslaught of challenges in 2020. A membership expert offers suggestions for navigating…
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MembershipArticleOver 5 years old
The Classic Membership Model Is Dead—and That’s a Good Thing. Here’s Why.
Five ways forward-thinking associations are evolving.
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MembershipArticleOver 5 years old
Six Ways to Make 2021 the Year of the Volunteer
As a CEO or volunteer manager, if you or your volunteers found yourselves unmotivated and ready to just…
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MembershipArticleOver 5 years old
After a Year of Free, How to Reset Your Pricing for 2021
While the pandemic led many associations to offer free education and events as a way to best support…
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MembershipArticleOver 5 years old
Membership Pro Tip: Member Orientation Webinars
A series of recorded member orientation webinars helps introduce an association to members who don’t typically come to…
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MembershipArticleOver 5 years old
Three Ways to Boost Membership Renewal With Video
Looking for ways to increase membership renewal in 2021? Sounds like a plan. And adding video to that…
