Format
Articles
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MembershipArticleOver 5 years old
Membership Hack: Chapter Services Lab
Staff from the American Academy of Pediatrics play a direct role in component relations problem-solving. During its annual…
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MembershipArticleOver 5 years old
Daily Buzz: Why Members Join Associations
Yes, your organization comes with benefits—but that’s probably not why members join. Also: the importance of language in…
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MembershipArticleOver 5 years old
Turning Points for Associations
If your industry lands in the spotlight, will your association be ready to shine?
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MembershipArticleOver 5 years old
New Money: Back in the Black
How a struggling association won with webinars.
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MembershipArticleOver 5 years old
Associations USA: Minnesota
Associations are everywhere. Here’s a snapshot from the land of 10,000 lakes.
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MembershipArticleOver 5 years old
Talking Tech: Identity Management Essentials
Your members trust you with their data. How can you protect this sensitive information while ensuring a seamless…
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MembershipArticleOver 5 years old
Daily Buzz: Streamline Your Credential Application Process
Certifications are in high demand, so now's a great time to update your association’s application process. Also: your…
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MembershipArticleOver 5 years old
To Boost Global Membership, Get Flexible
Strict membership categories and dues structures don’t work for everyone. For your global members, consider flexible options, like…
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MembershipArticleOver 5 years old
Daily Buzz: Manage Member Expectations
Unclear communications can leave members guessing—and disappointed if their expectations aren’t met. Also: networking tips from Terry Gross.
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MembershipArticleOver 5 years old
Daily Buzz: It’s Time for a Needs Assessment
A needs assessment isn’t a once-a-year (or longer!) gig—it’s something your association should be focusing on habitually. Also:…
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MembershipArticleOver 5 years old
Membership Hack: Association StoryCorps
Association members have stories to tell. The American Geophysical Union has enlisted StoryCorps, a nonprofit that collects and…
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MembershipArticleOver 5 years old
Daily Buzz: Make Membership Affordable for Young Professionals
Membership packages with all the bells and whistles of career benefits are important for young professionals, but you…
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MembershipArticleOver 5 years old
Membership Hack: “Ask Me Anything” Calls
The Digital Analytics Association hosts a monthly call modeled off Reddit’s “Ask Me Anything” series. DAA members dial…
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MembershipArticleOver 5 years old
Daily Buzz: Preventing Burnout Through Membership
Employee burnout is a real problem—and your association might be the answer. Also: Leverage learning post-meeting.
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MembershipArticleOver 5 years old
Daily Buzz: Time to Check In on Member Relations
Members join associations for the value they bring, but they may not feel the benefits long term. Auditing…
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MembershipArticleOver 5 years old
Get Creative With Your Spring Membership Drive
Spring offers a chance to rethink membership campaigns, adding seasonal tie-ins and creative themes that make it more…
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MembershipArticleOver 5 years old
Building a Feedback Loop for Members
Mark McCormack, Ph.D., says member feedback is one of the most “critical currencies” an association needs to stay…
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MembershipArticleOver 5 years old
Daily Buzz: Use Your Membership Portal to Drive Nondues Revenue
Engagement might be the top priority of a membership portal, but it can generate revenue from your other…
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MembershipArticleOver 5 years old
The Prime Effect: How Amazon Is Helping Retail Membership
Amazon’s growing strength, driven by its popular retail membership program, is helping to encourage consumers to subscribe to…
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MembershipArticleOver 5 years old
Put Members in the Spotlight as Meeting Storytellers
When members gather at conferences, you have a big opportunity to collect their stories to showcase the people…
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MembershipArticleOver 5 years old
Data Nugget: For Member Renewals, Does a Carrot or Stick Work Best?
Incentives Percentage of associations that: Offered a discount or other incentive 18.8% Did not offer incentives 62.4% Were…
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MembershipArticleOver 5 years old
A Better Way to Onboard Student Members
On the job at the National Ayurvedic Medical Association, Membership Manager Jolynne Flores learned quickly to pay close…
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MembershipArticleOver 5 years old
Daily Buzz: Make the Case for Employer-Paid Membership
A potential member wants to join your association. Here’s how to help them persuade their employer to pay…
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MembershipArticleOver 5 years old
Email Tactics to Win Back Lapsed Members
Sending automated and personalized email messages to lapsed members can help you slow membership churn. Here’s how one…
