Format
Articles
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MembershipArticleOver 5 years old
Daily Buzz: Solve the Mystery Behind Low Member Retention Rates
Sometimes members leave. But if your association seems like it’s suffering a mass exodus, it’s time to investigate…
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MembershipArticleOver 5 years old
Membership Hack: Chapter Microsites
The Institute of Management Accountants uses microsites that chapter volunteers manage to drive online member engagement while maintaining…
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MembershipArticleOver 5 years old
Daily Buzz: The Value of Member Interviews
There are many ways to elicit member feedback. Here’s why one-on-one member interviews can be so powerful. Also:…
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MembershipArticleOver 5 years old
Turn Your Homepage Into a Doorway for New Members
Potential members often make first impressions about an association by visiting its website. A UX expert says that…
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MembershipArticleOver 5 years old
Identity Management Essentials
What’s the biggest challenge in managing members’ data? The goal for any association should be to create a…
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MembershipArticleOver 5 years old
Daily Buzz: Create an Online Community Leader Program
A successful online community launch starts with engagement. To get members motivated, recruit community leaders. Also: what keeps…
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MembershipArticleOver 5 years old
Daily Buzz: “Game of Thrones” and Your Association
Think your association has nothing to learn from Game of Thrones? Think again. Also: the key to protecting…
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MembershipArticleOver 5 years old
Membership Hack: Virtual Chapters
Chapters don’t always have to be about serving members in the same local community or state. At NIGP,…
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MembershipArticleOver 5 years old
Daily Buzz: Can Association Credentials Replace College?
In an age of student debt, many young professionals are turning away from college. That’s where association credentialing…
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MembershipArticleOver 5 years old
Daily Buzz: Find the Dollar Value of Engagement
Member engagement can be broad, and calculating its success can be—well, complicated. Here’s a formula that can pinpoint…
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MembershipArticleOver 5 years old
Get Out the Vote: Maximize Member Participation in Board Elections
When it comes time for your members to vote for their volunteer leaders, do they take the time…
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MembershipArticleOver 5 years old
Six Features to Look for in an Association Management System
When a member-based organization operates on an antiquated association management system, the effects are felt by both staff…
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MembershipArticleOver 5 years old
Daily Buzz: Hone Your Data Management Process
Drowning in data? Add these housekeeping tips to your data management plan. Also: improving the certification exam experience.
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MembershipArticleOver 5 years old
Daily Buzz: Create a Cohesive Community Strategy
Leverage your association’s community by connecting online groups to your organization’s larger mission. Also: Unless board practices change,…
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MembershipArticleOver 5 years old
Understand Membership Culture to Improve Engagement
Your members create a culture that leaders and staff should understand and act on. One association executive, speaking…
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MembershipArticleOver 5 years old
Membership Hack: Virtual Town Halls
The National Association of Home Builders hosts virtual town halls every month with its state and local affiliates,…
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MembershipArticleOver 5 years old
Design Membership to Take Students From College to Career
A new crop of graduates is about to enter the workforce, and associations can help ease their transitions…
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MembershipArticleOver 5 years old
What Associations Can Learn From the Starbucks Rewards Backlash
The coffee giant promises more flexibility in its revamped rewards program, but consumers are smart enough to realize…
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MembershipArticleOver 5 years old
Membership Hack: Logo Sharing
Sharing your association’s logo with members can help increase your visibility, recruit new members, and foster credibility and…
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MembershipArticleOver 5 years old
Connect With Members Across Generations
Association professionals are well aware of the need to appeal to audiences across generations and career phases. The…
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MembershipArticleOver 5 years old
Turn Your Moment in the Spotlight Into Long-Term Success
At any moment, an association’s key issue could be the issue everyone is talking about. Maybe it’s a…
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MembershipArticleOver 5 years old
Membership Hack: A Tech Tool for Member Onboarding
Trello is a web-based app that’s popular for project management. One association uses Trello’s kanban boards, which visualize…
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MembershipArticleOver 5 years old
Redefining Membership? Consider These Three Steps
Industry evolution led the Brewers Association to update its definition of a craft brewer and add a new…
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MembershipArticleOver 5 years old
National Volunteer Week: How Associations Are Celebrating
The event, turning 45 this year, has some associations in a thanking mood and others launching new ideas…
