Format
Articles
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MembershipArticleOver 5 years old
Talk Less, Listen More to Engage Members
Imagine you’re trying to get to know a new friend. Would you do all the talking? Probably not.…
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MembershipArticleOver 5 years old
Membership Hack: $5 Trial Membership
For the cost of a Starbucks latte, the International Public Safety Association gave member prospects a limited $5…
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MembershipArticleOver 5 years old
Daily Buzz: How Rituals Add Value to Your Community
Trust is essential for healthy communities—and members who participate in rituals are more likely to develop it. Also:…
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MembershipArticleOver 5 years old
Crowdsource Members to Propel Ideas and Projects Forward
The wisdom of the crowd can go to work for your association. At #ASAE19, several speakers explored how…
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MembershipArticleOver 5 years old
Groupon, Aiming to Rekindle Success, Embraces Membership Model
The company, which remains publicly traded and active on the stock market despite losing its initial momentum, is…
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MembershipArticleOver 5 years old
Ask the CEO: Professionals in Human Resources Association
What is your vision for the next five years? I foresee a continued and sustainable increase in membership…
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MembershipArticleOver 5 years old
Overcome Cognitive Biases to Improve Young Member Engagement
Would you like to increase your member renewal and retention rates? While many associations maintain consistent year-over-year growth…
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MembershipArticleOver 5 years old
The Association That Fulfills Wedding Wishes
A wedding is a blissful event, everybody can agree. And most would agree it’s also a logistical obstacle course:…
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MembershipArticleOver 5 years old
Rethinking Membership
Stagnant membership growth, underutilized benefits, potential new members hiding in plain sight—these may be signs that it’s time…
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MembershipArticleOver 5 years old
Ask the CEO: Rafael Rivera, CAE
Rafael Rivera, CAE, executive director of the Professionals in Human Resources Association, answers questions from PIHRA member Baskaran…
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MembershipArticleOver 5 years old
Comings and Goings: July/August 2019
A roundup of new hires and other personnel moves in the association industry.
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MembershipArticleOver 5 years old
The Fix: Rock the Vote
Voting is a standard method for choosing a board, but it can be used for a lot more.…
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MembershipArticleOver 5 years old
Associations USA: North Carolina
Associations are everywhere. Here’s a snapshot from the tarheel state.
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MembershipArticleOver 5 years old
Data Nugget: Membership Challenges Ahead
It’s a question that almost every association executive has heard before: What’s keeping you up at night?
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MembershipArticleOver 5 years old
Brought to You by … Roller Coasters
In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of…
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MembershipArticleOver 5 years old
As Demographics Shift, Refocus on Who’s a Member
An aging membership, or one that lacks diversity, could be a sign that it’s time to make big…
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MembershipArticleOver 5 years old
Connect With Your Slackers to Engage Members Online
Your members may love your online community, but don’t kid yourself: They connect elsewhere too. When Digital Analytics…
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MembershipArticleOver 5 years old
Membership Hack: A Shirt With a Message
To nurture a sense of belonging and commitment to mission, the Electronic Frontier Foundation designed a t-shirt that…
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MembershipArticleOver 5 years old
As Population Pivots to Cremation, Funeral Directors Adapt
A new study by the National Funeral Directors Association reveals that more consumers prefer cremation and green burial…
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MembershipArticleOver 5 years old
#ASAE19 Game Changer: Drive Engagement With Connectional Intelligence
To provide meaningful engagement opportunities, associations need to help members master “connectional intelligence.” It’s less about chalking up…
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MembershipArticleOver 5 years old
Daily Buzz: Host a “Member for a Day” Event
Let prospects experience your association’s member journey, benefits included. Also: how one nonprofit is using yoga to alleviate…
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MembershipArticleOver 5 years old
With a Customer Experience Focus, You See Like Members
What are the key principles of customer experience? A customer experience strategy is an outside-in business focus on…
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MembershipArticleOver 5 years old
Membership Hack: Sustainability Pledge
The American Public Transit Association challenges members to take a pledge that they will operate sustainably, creating support…
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MembershipArticleOver 5 years old
Innovation and Optimism Drive Membership Growth
Two new reports indicate that membership growth and retention are holding steady despite global economic uncertainty. And many…
