Format
Articles
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MembershipArticleOver 5 years old
How I Got Here
Brad C. Shanklin, the executive director of DallasHR, has two decades of experience under his belt.
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MembershipArticleOver 5 years old
Brought to You by … Ghosts
In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of…
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MembershipArticleOver 5 years old
Daily Buzz: Tactics to Grow Your Email List
Use online tools and your existing network to build your audience. Also: Fun ideas to boost member engagement.
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MembershipArticleOver 5 years old
Daily Buzz: Extra Ways to Provide Value to Members
Your association’s resources aren’t the only way to provide members with value. Also: Develop a “strength mindset” to…
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MembershipArticleOver 5 years old
Get More Renewals With a UX Mindset
Attention to user experience isn’t just for website development. Membership teams that think like their members and step…
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MembershipArticleOver 5 years old
Study Trends to Anticipate Member Needs
What will member engagement look like in the future? While there is no single answer to that question,…
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MembershipArticleOver 5 years old
Membership Hack: Community Service Days
The Hotel Association of North Texas hosts regular community service days that deepen member engagement while giving volunteers…
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MembershipArticleOver 5 years old
Independent Bookstores Amplify Diverse Voices
What’s the great idea? Book club meetings at independent bookstores for diverse readers, focusing on writers of color. Who’s…
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MembershipArticleOver 5 years old
Daily Buzz: Avoid These Two Common Social Media Mistakes
Your brand’s social media network won’t grow if you aren’t engaging with other users. Also: Make sure first-year…
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MembershipArticleOver 5 years old
Reinventing the Membership Model
When Garth Jordan, senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA), talks about membership, the…
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MembershipArticleOver 5 years old
Daily Buzz: Show Volunteers Their Impact
Making a difference is a main reason why volunteers give their time. Show them that impact to keep…
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MembershipArticleOver 5 years old
Study: Where Associations’ Tech Strategies Are Succeeding—and Falling Short
While members have high opinions of associations’ technology, staff doesn’t feel quite the same way—with long-term concerns a…
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MembershipArticleOver 5 years old
Put a Cork in the Competition With an Online Marketplace
Many associations say they want to be like Amazon, but do they act like it? The Craft Wine…
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MembershipArticleOver 5 years old
Data: Top Membership Challenges in 2019
It’s a question that almost every association executive has heard before: What’s keeping you up at night? As…
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MembershipArticleOver 5 years old
Membership Hack: Share a Story
The Grants Professionals Association uses an online form and a hashtag, #GrantsWork, to collect and share member stories…
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MembershipArticleOver 5 years old
Daily Buzz: Optimize Your Online Member Application
Membership applications hold a lot of valuable data on prospects—but don’t use that as an excuse for a…
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MembershipArticleOver 5 years old
Membership Hack: “Power of One” Recruitment Campaign
The National Fastpitch Coaches Association holds an annual member-driven recruitment campaign that’s brought in hundreds of prospects—one coach…
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MembershipArticleOver 5 years old
8K Association Looks to Build Standards in High Resolution
The industry group, which counts Samsung, Panasonic, and Intel as members, recently announced a set of standards for…
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MembershipArticleOver 5 years old
Restructuring Membership? Here’s How to Avoid a Big Gamble.
A few key signs may indicate that it’s time to change your membership structure. Knowing when and how…
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MembershipArticleOver 5 years old
Prepare for the Future of Volunteering
There’s good news for organizations that rely on volunteers. According to the ASAE ForesightWorks “Volunteering” action brief, 30…
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MembershipArticleOver 5 years old
Associations Offer Resources Ahead of Hurricane Dorian
The major hurricane, expected to make landfall in Florida on Labor Day, has associations of all stripes offering…
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MembershipArticleOver 5 years old
Four Fresh Lessons on Loyalty From Retailers
Retail programs of all shapes and sizes have become more common, and their many tricks might prove useful…
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MembershipArticleOver 5 years old
Daily Buzz: Questions To Ask Before Building an Online Community
Starting an online community is an investment. If you don’t have the time to foster engagement, skip it.…
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MembershipArticleOver 5 years old
Membership Hack: An App to Track Savings
The American Homebrewers Association gives members an easy way to track discounts and savings using an app, which…
