Format
Articles
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MembershipArticleOver 5 years old
Friday Buzz: Embrace Volunteer Passion
Why your organization should consider ways to keep passionate volunteer leaders active even if their term is over.…
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MembershipArticleOver 5 years old
National FFA Rebrands Alumni Association, Expands Mission
The National FFA Organization will expand its affiliated alumni association to make room for the volunteers that assist…
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MembershipArticleOver 5 years old
Wednesday Buzz: Modernize Your Volunteer Efforts
Stay abreast of the latest trends to make it easier to reach new volunteers. Also: showing a little…
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MembershipArticleOver 5 years old
Make Room for New Members With an Offshoot Association
The American Academy of Sleep Medicine recently helped launch a new association, the American Alliance for Healthy Sleep,…
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MembershipArticleOver 5 years old
Data: Why Do Members Lapse?
There were several positive signs for membership growth last year, but that probably won’t stop you from harping…
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MembershipArticleOver 5 years old
Is Your Association Meeting Members’ Shifting Needs?
Recently, an executive on the board of a well-respected professional association shared his concerns with me about dwindling…
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MembershipArticleOver 5 years old
Membership Hack: Member Benefits App
The American Veterinary Medical Association gives members access to a variety of practical benefits—all with a tap of…
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MembershipArticleOver 5 years old
Friday Buzz: What It Costs to Serve a Member
An associations veteran discusses the best way to calculate how much it costs to provide services to members.…
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MembershipArticleOver 5 years old
Is Going Global the Key to Growing Membership?
The Institute of Management Accountants has a membership that looks a lot different than it did 100 years…
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MembershipArticleOver 5 years old
The Future of Work
Freelance, gig, contract, and temporary workers make up a growing percentage of the workforce. ASAE ForesightWorks, the new…
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MembershipArticleOver 5 years old
How Nike Is Rethinking Membership Offerings on Mobile Platforms
The athletic apparel giant has been making a big brand play on mobile in recent months and is…
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MembershipArticleOver 5 years old
Checking in on Media Membership Programs: How Are They Doing?
News outlets in recent years have put a lot of weight into membership programs, with an eye toward…
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MembershipArticleOver 5 years old
New Association Gives Growing Obstacle Course Trend a Leg Up
The American Obstacle Course Racing Association won’t act as a governing body, but it will support both the…
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MembershipArticleOver 5 years old
Thursday Buzz: Do You Have a Membership Blind Spot?
Avoid turning away potential members by making sure you’re asking prospects about their needs and interests. Also: So…
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MembershipArticleOver 5 years old
Anticipatory Intelligence: Predicting What Your Members Need
Technology, armed with massive amounts of data, is getting better at predicting the future. How can associations benefit…
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MembershipArticleOver 5 years old
Associations USA: Maine
Associations are everywhere. Here's a snapshot from the pine tree State.
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MembershipArticleOver 5 years old
Membership Memo: Map Their Journey
Take a cue from the American Association of Critical-Care Nurses and track how your members move.
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MembershipArticleOver 5 years old
Rules of Engagement: Make Change Happen
To break old habits, incentivize and reward your members.
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MembershipArticleOver 5 years old
Data Nugget: The Cost of Lapsed Members
Key takeaways as to why members decide not to renew.
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MembershipArticleOver 5 years old
Brought to You By … Fıreplaces
In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of…
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MembershipArticleOver 5 years old
Will the Wing Compete for Your Women Members?
The Wing, a membership club for women, is coming to several U.S. cities, offering a space to work,…
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MembershipArticleOver 5 years old
Anticipatory Intelligence: Predicting What Your Members Need
AnticipatoryIntelligence They may not know the term, but most American consumers are already familiar with predictive analytics. This…
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MembershipArticleOver 5 years old
Streaming Video Group Grants Membership to Startups, Influencers
The Streaming Video Alliance, including some of the largest companies in the online video space, recently gave a…
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MembershipArticleOver 5 years old
Tuesday Buzz: Boost Retention and Reduce Churn
Combat membership churn by being proactive with communication, providing valuable services, and asking for feedback. Also: The world…
