Format
Articles
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MembershipArticleOver 5 years old
Wednesday Buzz: Why Aren’t Your Members Engaged?
Before you try a bunch of new tactics to boost your online community engagement metrics, you need to…
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MembershipArticleOver 5 years old
Rethinking Volunteer Pathways for Members
I started volunteering at a young age. My parents were heavily involved in our community, and I saw…
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MembershipArticleOver 5 years old
How They Hacked It: Top Membership Tips of 2017
One year in, our Membership Hack column has become your weekly two-minute read for ideas for saving time,…
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MembershipArticleOver 5 years old
4 Steps to Recruit and Retain Millennials and Gen Zers
Associations have been talking about recruitment and engagement strategies for younger generations for the better part of the…
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MembershipArticleOver 5 years old
Membership Hack: Affinity Analysis
The Society for Human Resource Management took a close look at which affinity programs members wanted most. The…
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MembershipArticleOver 5 years old
Thursday Buzz: Cultivate a Sense of Belonging
Are your members members in name only? Here's how to develop an authentic sense of belonging. Also: how…
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MembershipArticleOver 5 years old
Accountants Group Celebrates Member Milestone With Wall of Names
The Association of Chartered Certified Accountants is honoring its 200,000 members through the use of a physical and…
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MembershipArticleOver 5 years old
How Digital Usability Makes for Happier Members
You don’t need to be a UX pro to understand the basic tenets of digital usability. By adopting…
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MembershipArticleOver 5 years old
Why a Movie Theater Chain Launched a New Membership Model
Competition from a membership-driven upstart named MoviePass has drawn lots of attention toward possible movie industry disruption in…
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MembershipArticleOver 5 years old
Friday Buzz: A Membership Thought Exercise
A membership thought exercise challenges you to imagine your business model without members. Could you? Also: Your employee…
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MembershipArticleOver 5 years old
Associations USA: Oklahoma
Associations are everywhere. Here's a snapshot from the sooner State.
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MembershipArticleOver 5 years old
Membership Memo: Members’ Choice
Let members decide how benefits are distributed. It's something the American Council on Teaching of Foreign Languages is trying…
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MembershipArticleOver 5 years old
Rules of Engagement: A Digital Welcome
A welcome e-kit saves time and money while deepening engagement. Learn what the Ontario Trial Lawyers Association included in…
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MembershipArticleOver 5 years old
Monday Buzz: Mapping Your Membership Journey
Designing a membership journey map will help your group better understand what your members go through when interacting…
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MembershipArticleOver 5 years old
What Can Artificial Intelligence Do for Your Members?
For membership organizations, one of the primary benefits of artificial intelligence is that it adds a hook to…
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MembershipArticleOver 5 years old
Membership Hack: Call for Micro-Volunteers
The National Society of Genetic Counselors uses an online discussion forum to put out a call each time…
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MembershipArticleOver 5 years old
Friday Buzz: Empathy for Remote Workers
Empathy is vital when it comes to managing a team of remote employees. Also: how a change in…
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MembershipArticleOver 5 years old
Membership Lessons From a Shutdown: Why TechShop’s Machines Sputtered
TechShop, a for-profit chain of makerspaces that worked on a membership model, closed its doors suddenly this week.…
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MembershipArticleOver 5 years old
Wednesday Buzz: Membership Brainstorming Prompts
As you think about how to serve members better, consider this series of prompts to help improve your…
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MembershipArticleOver 5 years old
Membership Research: Quantitative Needs Qualitative
Why your membership research needs to go beyond the survey. Also: CarMax’s clever response to a viral video.
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MembershipArticleOver 5 years old
Membership Hack: Showcase Members’ Talents
To drive deeper engagement and a sense of community, the National Art Educators Association exhibits members’ creative talents…
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MembershipArticleOver 5 years old
Thursday Buzz: Rethinking Nondues Revenue
Associations shouldn’t put all of their revenue channels into the membership basket, but your organization could probably be…
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MembershipArticleOver 5 years old
Member Engagement Is Everyone’s Job
While your membership staff may have the most direct contact with your members, association leaders know that member…
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MembershipArticleOver 5 years old
Monday Buzz: What Membership Leaders Get Right
What’s the secret to a thriving membership program? Industry leaders reveal what has worked best for them. Also:…
