Format
Articles
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MembershipArticleOver 5 years old
Membership Hack: “Look Book” for Members
A small-staff association distributes a simple directory, complete with photos, to onboard, orient, and engage its members.
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MembershipArticleOver 5 years old
Tuesday Buzz: Fighting for Hotel Housekeepers
Most hotel service workers get a tip, with housekeepers being a notable exception. The New York Times explores…
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MembershipArticleOver 5 years old
Could Patreon Take Membership Concepts Mainstream?
For years, the language of membership has often felt unique to the world of associations. But with the…
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MembershipArticleOver 5 years old
Monday Buzz: Wanna Retain Members? Pick Up the Phone
Don’t just rely on email to retain members. A phone call may be more effective. Also: Halloween tricks…
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MembershipArticleOver 5 years old
Membership Hack: Chapter Liaisons
As part of a strategic effort, every staff member at the Society of Financial Service Professionals, including the…
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MembershipArticleOver 5 years old
Untapped Resources: Associations Can Add Value with Data Collection
Association communities are centered on established trust and shared values. An often underutilized way to access value for…
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MembershipArticleOver 5 years old
Get to Know Your Members With Empathy-Based Personas
How well do you know your members? Can you list their favorite sports teams, TV shows, books, or…
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MembershipArticleOver 5 years old
Wednesday Buzz: Online Community Insight
Online communities can reveal a treasure trove of local chapter information to national chapters. Also: Are leadership development…
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MembershipArticleOver 5 years old
4 Types of Members on Your Volunteer Bench
Building volunteer bench strength requires a wide roster of members. When you’re assembling a qualified team, be on…
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MembershipArticleOver 5 years old
Membership Hack: Meeting Discount for Chapter Presidents
Want to reward chapter volunteers and give them an incentive to stay involved? Take a cue from one…
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MembershipArticleOver 5 years old
AUVSI Expands Public Safety Partnership Into New Member Category
The unmanned vehicles group is now offering a new membership category focused on public safety officials and organizations—an…
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MembershipArticleOver 5 years old
Offer a Digital Membership to Capitalize on Your Mission’s Buzz
Since 2010, honey bees have been frequently featured in the news and have received some celebrity support. While…
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MembershipArticleOver 5 years old
Member Acquisition Tactics to Deliver High ROI
The American Nurses Associations is on track to log another record-setting year for member acquisition. Over the last…
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MembershipArticleOver 5 years old
Tuesday Buzz: How Do You Boost Member Engagement?
There’s more nuance to membership engagement than you may think. Also: how to create an ambassador program for…
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MembershipArticleOver 5 years old
Takeaways From Amazon’s Strategies for Younger Audiences
Amazon has recently added some features that could help drive business among teens and college students. They might…
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MembershipArticleOver 5 years old
Membership Hack: Renewal Contest
To encourage quick renewals, the U.S. Personal Chef Association holds a monthly contest with a chance to win…
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MembershipArticleOver 5 years old
Boy Scouts Expands Troop Programs to Include Girls, Too
In an initiative that it says comes as a result of requests from families and much research, Boy…
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MembershipArticleOver 5 years old
A Tale of Transformational Change for Chapter Relations
The National Society of Professional Engineers is in the process of restructuring membership with state and local chapters.…
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MembershipArticleOver 5 years old
Member Acquisition: Follow the ROI
Membership is growing for many associations, but they're not all seeing the same return on investment for member…
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MembershipArticleOver 5 years old
3 Lessons: Team Player
Johnnie White, CAE, the senior director of global education, meetings, and strategic partnerships for the American Academy of…
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MembershipArticleOver 5 years old
Membership Memo: Up Close and Personal
Use personas to get to know members. Here's how the National Association of Realtors is doing it with…
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MembershipArticleOver 5 years old
How Associations Support Evolving Professions
Historically, professions were restricted to fields like law and medicine. Today, professional and related occupations, such as the…
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MembershipArticleOver 5 years old
Friday Buzz: NBA Standardizes Fantasy Basketball
The NBA delivers an official way for fans to engage with fantasy basketball. Also: Your association may be…
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MembershipArticleOver 5 years old
4 Types of Swag That Your Members Will Actually Want
Promotions and giveaways can boost your members’ morale, but not all swag is created equal. Two membership managers…
