Format
Articles
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MembershipArticleOver 5 years old
Thursday Buzz: Steve Jobs Lives On. Here’s How.
Associations can learn from the legacy of Steve Jobs. Plus: How should your association handle data?
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MembershipArticleOver 5 years old
Word of Mouth: Recruit Passionate Members As Marketers
Leverage the importance of word of mouth by encouraging your members to volunteer their voices. Also: Dreamforce is…
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MembershipArticleOver 5 years old
Engagement Scoring: Big Benefit or Big Brother?
How much do your members know about your association’s data and engagement tracking? And how do they feel…
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MembershipArticleOver 5 years old
Events That Will Drive Buzz With Members
One group’s unique member benefits provide food for thought to associations looking to create exclusive and one-of-a-kind events…
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MembershipArticleOver 5 years old
Best Benefit Ever: Say It Visually With Visme
An arts association offers its members discounts on a new visualization tool—and sweetens the deal by getting its…
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MembershipArticleOver 5 years old
Data: A Look at One Association’s 7-Year Growth Streak
Despite predictions to the contrary, Amazon and e-reader technology have not led to the total annihilation of independent,…
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MembershipArticleOver 5 years old
Associations USA: Maryland
30,095 Total number of registered nonprofits in 20141 25,240 Individuals employed by membership associations and organizations in 20142…
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MembershipArticleOver 5 years old
More Than a Gut Check: Why Chapter Dashboards Are Important
Management expert Peter Drucker said, "What gets measured, gets managed." It's the reason internal teams are given quarterly…
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MembershipArticleOver 5 years old
Two More Views on Understanding Member Value
Member data is great, but it won’t answer all your questions. A pair of qualitative methods for understanding…
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MembershipArticleOver 5 years old
Pet Industry Federation: A Doggone Helpful Idea
A U.K. trade group for pets offers credit card processing to its members. The benefit comes with an…
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MembershipArticleOver 5 years old
Tuesday Buzz: Reward Your Community the Right Way
How to ensure your online community benefits from the rewards you offer your members. Also: Twitter expands the…
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MembershipArticleOver 5 years old
Monday Buzz: Hybrid Membership Theory
What your association needs to know about the hybrid membership model. Also: When event covenants falter.
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MembershipArticleOver 5 years old
Growth Via Online Community
When the American Society of Plant Biologists embarked on a strategic planning process a few years ago, it…
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MembershipArticleOver 5 years old
Make Your Staff Accessible by Email–Without the Risk
Association executives often face the question of whether to list their staff email addresses online, but the decision…
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MembershipArticleOver 5 years old
A Welcome Role for the Membership Committee
One association puts its volunteer membership committee to work in calling all new members to welcome them to…
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MembershipArticleOver 5 years old
News Media Alliance: Newspaper Group Expands Focus
With a name change and an expanded membership base, the former Newspaper Association of America is ready for…
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MembershipArticleOver 5 years old
Keeping Pace with Membership Trends
Membership is fundamental to the function of associations, but recent shifts in member behavior indicate a need for…
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MembershipArticleOver 5 years old
Study: The State of Association Chapters
A new benchmarking study sheds some light on common chapter-relations practices at associations, but it falls short of…
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MembershipArticleOver 5 years old
Best Benefit Ever: Make Design Your Domain
Australia's largest graphic design organization is offering its members a top-level domain that speaks to their career choice.
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MembershipArticleOver 5 years old
The Mathematics of Member Engagement
You and your team walk into a restaurant for dinner. The food is very good. But, the service…
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MembershipArticleOver 5 years old
New Cherokee Nation Association to Lead Local Conservation Efforts
The Cherokee Nation launched its own conservation association to protect wildlife, and it’s absolutely free to join.
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MembershipArticleOver 5 years old
A LinkedIn-Centric Strategy for Member Recruitment
Could you build a brand-new association using only LinkedIn for finding prospective members? Learn how one association professional…
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MembershipArticleOver 5 years old
American Homebrewers Association App Ferments Membership Growth
A new app from the American Homebrewers Association not only helps people find the best local breweries but…
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MembershipArticleOver 5 years old
International Cleaning Supply Group Sweeps Australian Arm into the Fold
The cleaning-supply group ISSA has merged with the Australia’s National Cleaning Suppliers Association, with the goal of giving…
