Format
Articles
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MembershipArticleOver 5 years old
Wednesday Buzz: Slack as a Member Benefit? Maybe
How one podcast network juiced engagement with its most die-hard users through Slack. Also: Why you should consider…
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MembershipArticleOver 5 years old
Real Talk: Membership Will Never Be Perfect
Working in association membership means you'll always be failing a little bit. Defining your target levels of success,…
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MembershipArticleOver 5 years old
American College of Radiology’s New Place to Chat
The American College of Radiology offers an elaborate new private community to members.
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MembershipArticleOver 5 years old
National Adult Baseball Association Keeps Adults Playing Ball
In more than two decades of existence, the National Adult Baseball Association has given adult players who miss…
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MembershipArticleOver 5 years old
Aluminum Association Forges New Membership Model
The voice of the aluminum industry will now accept individuals as members. Aluminum Association executives hope the structure…
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MembershipArticleOver 5 years old
Member Retention: Hard Work, but Somebody’s Gotta Do It
Before 2014, when Kerri McGovern looked at the American Chiropractic Association’s membership numbers, she saw churn. “We recruit…
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MembershipArticleOver 5 years old
The Hard Things About Membership
Astronauts Scott and Mark Kelly say the toughest challenges are the most rewarding. For associations, here's a list…
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MembershipArticleOver 5 years old
Best Benefit Ever: Streamlining Credentials for Dentists
The American Dental Association offers a new way for professionals to update and maintain their certifications.
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MembershipArticleOver 5 years old
Workforce Shifts Demand Membership Evolution
1. Create new membership opportunities. Whether that means adding categories for new types of members or entry-level tiers…
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MembershipArticleOver 5 years old
New Association Represents Estate Sales Industry
The newly formed National Estate Sales Association aims to promote best practices among estate sales companies and increase…
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MembershipArticleOver 5 years old
Credit Union Group Considers Extending Reach to New Base
The National Association of Federal Credit Unions, which began allowing state-chartered members into the group last year, now…
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MembershipArticleOver 5 years old
A Better Alignment of Membership and Certification
For one association's new two-tier membership offer, the deciding factor between the two options is a member's desired…
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MembershipArticleOver 5 years old
New Journalism Society Named for Ida B. Wells
With the support of CUNY's Graduate School of Journalism, the Ida B. Wells Society for Investigative Reporting hopes…
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MembershipArticleOver 5 years old
How to Better Communicate the Value of Your Association to Members
Many associations are faced with a challenge similar to the American Association of Pharmaceutical Scientists: Members have to…
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MembershipArticleOver 5 years old
Reward Members for What They’re Already Doing
A new membership program from comic-book giant Marvel shows earning loyalty may be as simple as rewarding existing…
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MembershipArticleOver 5 years old
Back to School: ASCD’s Office Supplies Discount
An association for educators offers its members a pretty solid deal on the array of office supplies those…
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MembershipArticleOver 5 years old
Tuesday Buzz: Why Millennial Member Engagement Means Letting Go
Millennial member engagement isn’t easy, but letting go of a little control could make things a little easier.…
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MembershipArticleOver 5 years old
After Merger, New Imaging Alliance Comes Into Focus
Two long-running associations in the photo-imaging space have become one, and their reasons for merging come down to…
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MembershipArticleOver 5 years old
Member Retention: Turn off the Churn
Here’s a little secret from membership-savvy associations: While new- member acquisition offers the thrill of the chase, member…
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MembershipArticleOver 5 years old
Associations USA: Maryland
Associations are everywhere. Here’s a snapshot from the Old Line State.
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MembershipArticleOver 5 years old
Plantae: One Association’s Community Growth Factor
How one group aims for success via Plantae, its community at large.
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MembershipArticleOver 5 years old
Membership Evolution: A New World of Work
Workforce shifts demand membership evolution.
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MembershipArticleOver 5 years old
Data Nugget: Independent Booksellers’ Seven Years of Growth
The growth of the independent booksellers industry over a seven-year period.
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MembershipArticleOver 5 years old
Organizational Changes for Better Data Management
How does your association ensure that your data is managed appropriately—and that staff members from all departments can…
