Tag
Advertising
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MembershipArticleOver 5 years old
Four Analytics Goals Every Association Should Track
Every marketing team has an objective. You’re trying to draw your visitor’s attention somewhere to do something, be…
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Marketing / CommunicationsArticleOver 5 years old
How Associations Can Leverage an Unprecedented Digital Marketing Decline
Recent statistics show that many marketers have paused campaigns or cut ad budgets due to COVID-19, causing digital…
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Marketing / CommunicationsArticleOver 5 years old
Are Political Ads on Social Media OK? Many Say Yes
A new study from the Public Affairs Council finds that even given recent controversy over the use of…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Doing Inclusive Marketing Right
What it takes to connect with diverse audiences through inclusive marketing. Also: How your association can help industry…
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Brand Safety: Coalition Works to Label, Isolate Dangerous Online Content
A number of major advertising groups, working with large advertisers, agencies, and dominant social media platforms, are collaborating…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Finding Success Without Facebook
For some, the social media platform is no longer a part of their marketing plans. Also: What associations…
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Marketing / CommunicationsArticleOver 5 years old
Goodbye, Cookies? What Associations Should Know About Google’s Browser Shift
Google’s decision to transition away from third-party cookies is controversial and could bring a period of transition for…
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Marketing / CommunicationsArticleOver 5 years old
Four Ways to Succeed With Direct Response Marketing
Two years ago, after 13 years advocating for and promoting some great events and member offerings using the…
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Marketing / CommunicationsArticleOver 5 years old
Data: Recruitment Goes Digital
According to Marketing General Incorporated, 15 percent of associations now say digital recruitment is their preferred way to…
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Marketing / CommunicationsArticleOver 5 years old
Context Matters: Why Ads Do Better Next to Quality Content
Advertising in the wrong context can damage a brand’s reputation, and brands are noticing—which provides an opportunity for…
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Marketing / CommunicationsArticleOver 5 years old
Diamond Industry’s Ad Campaign Gives Nod to 3 Billion Years of History
The Diamond Producers Association is working to emphasize the natural, historic advantages that natural diamonds have with a…
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Marketing / CommunicationsArticleOver 5 years old
How Leaky Should Your Paywall Be?
After a period in which media brands embraced “leaky paywalls,” they’re increasingly starting to tie things down. But…
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Marketing / CommunicationsArticleOver 5 years old
Advertising Group Builds Internal Resource for Boosting Marketing Measurement
After years of working with outside groups on marketing measurement initiatives, the Association of National Advertisers is developing…
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Marketing / CommunicationsArticleOver 5 years old
The Rise of Consent Management Platforms
Consent management platforms, which help to manage users’ consent with a site’s privacy policy, have gained notice as…
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Marketing / CommunicationsArticleOver 5 years old
Four Internet Trends Affecting Membership
At the 2019 Code Conference, venture capitalist Mary Meeker detailed numerous internet trends giving shape to businesses. Many…
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Marketing / CommunicationsArticleOver 5 years old
Is Online Ad Placement Tanking Your Association’s Brand?
In the online advertising world, organizations often have little say about where their ads appear, but having ads…
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Marketing / CommunicationsArticleOver 5 years old
How to Market on a Shoestring Budget
The big event is just a few short months away. Your organization and members are eager to begin…
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Marketing / CommunicationsArticleOver 5 years old
Why Your Association Shouldn’t Ignore Direct Mail
Direct mail often doesn't get the respect it deserves these days, but it's a significantly more effective medium…
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Marketing / CommunicationsArticleOver 5 years old
Flipping the Switch on Ad Retargeting Can Generate More Money
Associations often use ad retargeting to encourage people to register for their events or buy other products. But…
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Marketing / CommunicationsArticleOver 5 years old
A Revenue-Producing Newsletter Strategy
A year ago, the Associated Builders and Contractors found a new revenue opportunity in a content strategy based…
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MembershipArticleOver 5 years old
IAB Expands Membership Offerings From Advertisers to Brands
The Interactive Advertising Bureau, noting a recent trend of direct-to-consumer brands online, is making an effort to bring…
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Marketing / CommunicationsArticleOver 5 years old
New Money: Newsletter Know-How
Simplicity and personalization drive revenue growth for the Associated Builders and Contractors.
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AdvocacyArticleOver 5 years old
Ad Compliance Efforts, Showing Success, Go Global
The Coalition for Better Ads, which has come up with a lengthy list of ad types that it…
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Marketing / CommunicationsArticleOver 5 years old
How Funny Ads Help a Pesticide Group’s Campaign Break Through
CropLife America, an industry group focused on the use of pesticides in agriculture, has helped raise its message…
