Tag
Advertising
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Medium Turns the Page on Advertising
The distributed content-sharing platform Medium is moving away from advertising altogether. Why? Founder Ev Williams says the model…
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Marketing / CommunicationsArticleOver 5 years old
Marketing: Getting Personalization Right
How three companies created personalized marketing campaigns without being creepy.
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Marketing / CommunicationsArticleOver 5 years old
IAB: Mobile Platforms Driving Digital Ad Growth
The Interactive Advertising Bureau’s latest Internet Advertising Revenue Report found that desktop revenues fell sharply—something more than made…
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Marketing / CommunicationsArticleOver 5 years old
Could a Programmatic Advertising Program Work for You?
Advertisers are using programmatic advertising more and more to reach the right consumers with the right messages. According…
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Marketing / CommunicationsArticleOver 5 years old
Diamond Producers Association Says “Real is Rare” in New Campaign
As millennials move past societal norms around relationships, one association says diamonds can still exist in nontraditional relationships.
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Marketing / CommunicationsArticleOver 5 years old
Does the Banner Ad Still Make Sense in 2016?
The recent move away from text-based content online may be a side effect of the fact that banner…
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Marketing / CommunicationsArticleOver 5 years old
How to Generate Revenue with Association Podcasts
New reports show that podcasting is steadily growing in popularity, especially among millennial consumers. Here’s how associations can…
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Marketing / CommunicationsArticleOver 5 years old
Travel Agents Group Eyes New Member Transaction Fee
In an effort to help remind the public that travel agents offer an essential service for globetrotters, the…
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Marketing / CommunicationsArticleOver 5 years old
Digital Content Next Ad Exchange Aims for Transparency
A trade group for online publishers plans to launch an ad network under the B-Corporation structure. The goal?…
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Marketing / CommunicationsArticleOver 5 years old
Ad Groups Team Up to Improve Online Video Ads
Video ads are displayed in all sorts of places, at different speeds and at different levels of quality.…
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Marketing / CommunicationsArticleOver 5 years old
AdBlock Plus: Don’t Undermine User Expectations
The ad-blocking service AdBlock Plus is getting a lot of criticism this week for a decision to launch…
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Marketing / CommunicationsArticleOver 5 years old
Institute of Management Accountants’ New Millennial-Friendly Ads
A new ad campaign, launched by the Institute of Management Accountants, hopes to make young professionals aware of…
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Marketing / CommunicationsArticleOver 5 years old
Direct Marketing Association Boosts Cross-Device Tracking
A new initiative by the Direct Marketing Association has the potential to make targeted marketing driven less by…
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Marketing / CommunicationsArticleOver 5 years old
Maintaining a Balance of Loyalty to Members and Advertisers
This week, Facebook announced that they’re blocking ad blockers, but they’re also keeping Facebook users in mind by…
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Marketing / CommunicationsArticleOver 5 years old
Onboarding: The Importance of Getting ‘Em on Board
Effective onboarding is critical to driving future engagement. Also: Facebook's got a new strategy for stopping ad blockers…
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Marketing / CommunicationsArticleOver 5 years old
How Bad Is the Ad-Blocking Problem, Anyway?
New research from the Interactive Advertising Bureau points out that a quarter of all internet users already block…
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Marketing / CommunicationsArticleOver 5 years old
Influencer Marketing: Should You Work With a YouTuber?
Influencer marketing, or the concept of getting a prominent online creator to sell your product to their audience,…
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Advertisers Group: Here’s Our Strategy to Boost Transparency
In a set of recommendations that follow up on a report critical of the lack of transparency in…
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Advertisers’ Report Puts Extra Scrutiny on Transparency Issues
A new report released this week by the Association of National Advertisers makes some bombshell claims about how…
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Marketing / CommunicationsArticleOver 5 years old
Sourced Traffic: One Weird Trick That Isn’t Always Great
Is your association using sourced traffic to draw attention to itself? (Do you even know? As it turns…
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Marketing / CommunicationsArticleOver 5 years old
Ad Blocking: Let’s Understand Why Consumers Do it
Rather than taking on ad blocking by using aggressive strategies, the World Association of Newspapers and News Publishers…
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Ad-Blocking Browser Riles Up Newspaper Group
The Newspaper Association of America, joined by some of its largest members, has called on the makers of…
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Marketing / CommunicationsArticleOver 5 years old
Responsible Advertising: Candy Association Helps Members
The National Confectioners Association and the Better Business Bureau help smaller companies join the self-regulation process with a…
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AdvocacyArticleOver 5 years old
Minority Newspaper Groups Raise Advertising Concerns
Two industry groups representing publishers that produce newspapers for minority groups say that federal agencies have largely ignored…
