Tag
Advertising
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Marketing / CommunicationsArticleOver 5 years old
Making the Most of an Unexpected Marketing Opportunity
Some types of advertising are fun to observe from the sidelines but seem out of reach for most…
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Ad Bureau Offers Publishers Strategies to Tackle Ad Blocking
In an attempt to get ahead of an issue frustrating members in the publishing industry, the Interactive Advertising…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: A New Way to Measure Print Engagement
BPA Worldwide is developing a new way to measure the reach of your print content. Plus: Why charities…
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Marketing / CommunicationsArticleOver 5 years old
Association Launches Campaign Highlighting Value of Realtors
Millennials may prefer to shop for a new home online, but photos on a website don’t always tell…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Avocado Group Targets Second Super Bowl Success
An avocado trade group is returning to the Super Bowl with its second ad and a bolder vision.…
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Marketing / CommunicationsArticleOver 5 years old
Report: The Costs of Click Fraud Are High, But Improving
According to a report from the Association of National Advertisers, automated bot traffic remains a major problem for…
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Marketing / CommunicationsArticleOver 5 years old
FTC’s Native Advertising Guidance Proves Controversial
Late last month, the Federal Trade Commission spoke up on one of the most controversial issues in the…
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Marketing / CommunicationsArticleOver 5 years old
Got Milk? Marketing by Association
Lauded as one of the most beloved and successful marketing campaigns ever, Got Milk? was born of desperation.…
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Marketing / CommunicationsArticleOver 5 years old
Ad Blocking Growing in Popularity, Publishing Group Warns
Digital Content Next, an association for the digital publishing industry, says a third of U.S. consumers are considering trying…
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Marketing / CommunicationsArticleOver 5 years old
The New Elements for Selling Advertising
A few years ago, the American Chemical Society found itself in the same place as many other associations.…
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Marketing / CommunicationsArticleOver 5 years old
TV Advertising Group to Politicians: Don’t Forget About Us!
With digital campaigns coming into their own during the 2016 election season, the Television Bureau of Advertising is…
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Marketing / CommunicationsArticleOver 5 years old
New Money: The Secrets of Selling Advertising
A few years ago, the American Chemical Society found itself in the same place as many other associations.…
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Marketing / CommunicationsArticleOver 5 years old
Prescription Drug Ads: Advertising Group Opposes Ban
As the medical world digests a push by the American Medical Association to ban prescription drug advertising in…
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AdvocacyArticleOver 5 years old
Medical Association: End Advertising for Prescription Drugs
The powerful American Medical Association this week called for Congress to ban pharmaceutical advertising, arguing it hurt consumers…
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Organizational StrategyArticleOver 5 years old
After 100 Years, an Association Enters a New Phase
Milestone birthdays can evoke a sense of jubilation. They may also highlight the need for change. The latter…
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AdvocacyArticleOver 5 years old
Advertising Bureau Tries New Lean in Blocker Fight
The Interactive Advertising Bureau, fighting a tide of consumers who are sick of advertisements bogging down the loading…
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Marketing / CommunicationsArticleOver 5 years old
Magazine Industry to Ad Buyers: ROI or Your Money Back
A new initiative led by MPA: The Association of Magazine Media promises large advertisers that magazines can still…
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Marketing / CommunicationsArticleOver 5 years old
Why One Association Created Its Own Ad Agency
Realizing the difficulty many businesses have in marketing to baby boomers, AARP recently launched an advertising agency to…
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Members onlyMarketing / CommunicationsTemplateOver 5 years old
Advertising Sales Manager
A job description for a senior manager of advertising and sales marketing, responsible for an association's advertising sales…
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Members onlyMarketing / CommunicationsTemplateOver 5 years old
Ad Coordinator
A job description from the National Association for the Education of Young Children (NAEYC) for a marketing coordinator…
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Marketing / CommunicationsArticleOver 5 years old
The Pluses of Repurposing Content
Say your association has a book, magazine, or white paper that's already considered successful, whether in terms of…
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Marketing / CommunicationsArticleOver 5 years old
Ad-Blocking: Why Users Block Your Ads
Ad-blocking software is becoming more prominent—and thanks to a decision by a German court, it isn't going away…
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Marketing / CommunicationsArticleOver 5 years old
IAB Report: Marketers, Agencies Eye Potential of Digital Video Ads
With the Interactive Advertising Bureau’s Digital Content NewFronts currently taking place in New York City, the organization notes…
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Marketing / CommunicationsArticleOver 5 years old
Ad Watchdog to DirecTV: Pull Your Rob Lowe Ads
In a complaint, Comcast argued that DirecTV’s popular (but creepy) ads featuring Rob Lowe were inaccurate and unfair—and…
