Tag
Advertising
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Deceptive Weight-Loss Ads Put Media Groups on Defensive
A recent Federal Trade Commission crackdown on false weight-loss ad claims has some questioning whether news outlets should…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Marketing Trends to Start Your Year
From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. Also: why you shouldn't…
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Marketing / CommunicationsArticleOver 5 years old
Media Reaction Sinks Cable Industry’s Latest Ad Campaign
When the National Cable & Telecommunications Association's newest viral marketing effort drew attention for all the wrong reasons,…
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Marketing / CommunicationsArticleOver 5 years old
FTC Considers Questions Around Native Advertising
With media outlets increasingly blurring the line between advertising and editorial content, the Federal Trade Commission is hosting…
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Marketing / CommunicationsArticleOver 5 years old
Got Milk? What Associations Can Learn from the Popular Ad Campaign
This year marks the 20th anniversary of one of the most prolific ad campaigns in the history of…
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Marketing / CommunicationsArticleOver 5 years old
Online Video: Now Playing in Your Inbox
A new report on online video marketing looks into some of the latest trends, including incorporating video into…
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AdvocacyArticleOver 5 years old
Beyond Cookies: Industry Groups Work on New Ad-Tracking Tools
With third-party cookies losing momentum among browser providers and on mobile devices, two major ad-industry groups are working…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Maintaining Relationships For Better Engagement
Engaging influencers doesn’t stop once your marketing campaign wraps up. Plus: add these articles to your reading list.
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Ads Coming to Pinterest
The conscientious approach to online advertising. Also: when good social traffic is actually bad for your association.
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Marketing / CommunicationsArticleOver 5 years old
Chipotle’s Nontraditional Advertising: The Most Beautiful Ad Ever?
The power and freedom of nontraditional advertising campaigns. Also: how to boost the appeal of your fundraising efforts.
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Marketing / CommunicationsArticleOver 5 years old
Why This Newspaper Association Stopped Releasing Quarterly Stats
For years, the Newspaper Association of America released quarterly statistics showing declines in advertising revenue—leading to wave after…
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Marketing / CommunicationsArticleOver 5 years old
Sweet Synergy or Something Else? Parsing Android’s KitKat Deal
Google drew both plaudits and confused reactions this week when it decided to try out a co-branded marketing…
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Marketing / CommunicationsArticleOver 5 years old
Ethanol Group Changes Approach to Lobby the Public
Outgunned in Washington by Big Oil’s big money, ethanol trade group Growth Energy is trying a different tack:…
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Marketing / CommunicationsArticleOver 5 years old
Maybe Facebook Isn’t Fading: Mobile Drives Record Quarter
The company may have faced multiple knocks on its ability to adapt its platform for an increasingly-mobile world,…
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Marketing / CommunicationsArticleOver 5 years old
Advertising Groups Struggling to Self-Regulate Native Advertising
If advertising groups continue to have trouble self-regulating native advertising, the Federal Trade Commission might be forced to…
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Marketing / CommunicationsArticleOver 5 years old
National Association of Theater Owners Push for Shorter Movie Trailers
Do lengthy previews deter you from going to the movies? The National Association of Theater Owners thinks so…
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Marketing / CommunicationsArticleOver 5 years old
Charting a Fictitious Advertising Campaign’s Viral Boost
The Outdoor Advertising Association of America recently sponsored a test campaign asking people to vote for the next…
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Marketing / CommunicationsArticleOver 5 years old
Study: Mobile Marketing Field Growing Quickly
According to a new study by the Mobile Marketing Association, the field is experiencing rapid growth in both…
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Marketing / CommunicationsArticleOver 5 years old
Poll: Majority of Americans Prefer Some Targeted Advertising
A majority of U.S. web users don’t mind some targeted advertising and prefer free, ad-supported internet content rather…
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MembershipArticleOver 5 years old
Colorado Springs’ Move Beyond Paid Membership
The city’s convention & visitors bureau is trying a new tactic in an effort to encourage more tourism…
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Marketing / CommunicationsArticleOver 5 years old
Market Research: Keep Your Head in the Sand
Why knowing everything about the business you're entering isn't always a good idea. Also: how an electronic musician's…
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Marketing / CommunicationsArticleOver 5 years old
Facebook Mobile Users Surpasses Desktop Users
Facebook mobile users increase to 680 million users in the last quarter alone. How can you learn from…
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Marketing / CommunicationsArticleOver 5 years old
Survey Shows Super Spending for Super Bowl Sunday
Spending by consumers and advertisers for Super Bowl XLVII is hitting record highs this year. You probably don’t…
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Marketing / CommunicationsArticleOver 5 years old
eMarketer Report: Online Advertising Hit $100 Billion in 2012
Online advertising grew to an all-time high in 2012, and it’s on track to have even bigger gains…
