Tag
Advertising
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Marketing / CommunicationsArticleOver 5 years old
Egg Campaign Goes Over Easy With Side of Kevin Bacon
In a new ad campaign with the American Egg Board, the Hollow Man star suggests that the right…
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Marketing / CommunicationsArticleOver 5 years old
Behind the Scenes: American Institute of Architects’ New Campaign
Robert Ivy, CEO of the American Institute of Architects, shares some insight on the collaboration and thinking that…
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Marketing / CommunicationsArticleOver 5 years old
Public Relations: Associations Lobby Less, Advertise More
A new analysis by the Center for Public Integrity finds that trade groups have cut back on spending…
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Marketing / CommunicationsArticleOver 5 years old
Trade Groups Spar Over Display-Ad Viewability
With advertisers struggling to ensure that their investments aren’t going to waste, ad groups have become increasingly focused…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The Dangers of Diversification
Why associations shouldn't mistake broadening the audience for growth. Also: an ad by Apple that'll get the waterworks…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The Lessons of the Top YouTube Ads of 2014
What associations can learn from the biggest brand successes on YouTube. Plus: How are your intellectual property protections?
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Marketing / CommunicationsArticleOver 5 years old
Chew on This: Texas Beef Council Aims for Millennials
With the beef industry struggling to break through to a younger audience, industry marketing groups are working extra…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: We’re OK With Ads on Our Apps
A new ad-industry study suggests that we’d rather have sponsored free apps than pay to get those apps…
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MembershipArticleOver 5 years old
Ad Tech Hits the Lab: IAB Launches Skunkworks Project
The Interactive Advertising Bureau hopes to build stronger standards for the industry—both now, and far into the future—with…
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Marketing / CommunicationsArticleOver 5 years old
Facebook Aims Beyond Its Borders With New Ad Offering
The company's retooled ad targeting platform, Atlas Solutions, offers something that many ad providers want—more details on the…
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Australian Ad Coalition Looks to Balance Native Ads, Quality Content
With businesses seeking to get more out of their ad buys, two Australian ad groups on both sides…
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Marketing / CommunicationsArticleOver 5 years old
Feeling Heat from Auto Dealers, Credit Union Squashes Ad Campaign
The tough wording a Florida credit union used in an auto-loan-markup campaign came back to haunt it after…
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Marketing / CommunicationsArticleOver 5 years old
Digital Advertising Alliance Brings Opt-Out Tools to Mobile Devices
With privacy questions continuing to linger for the industry, the Digital Advertising Alliance announced last week that it…
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Marketing / CommunicationsArticleOver 5 years old
Note to Marketers: Don’t Forget Consumers Over Age 50
That's the finding of a new survey focused on the older age group, which notes that many respondents…
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AdvocacyArticleOver 5 years old
Advertising Alliance to Web Standards Group: Drop “Do Not Track”
The Digital Advertising Alliance, a coalition of advertising trade groups, has asked the World Wide Web Consortium to…
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Time Magazine Flouts Industry Guidelines With New Cover Ads
In what could prove a major test for the magazine industry, publishing giant Time, Inc., is testing a…
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Marketing / CommunicationsArticleOver 5 years old
Advertising Groups Join Forces, Century-Long Legacies
The Association of National Advertisers, one the oldest trade groups in the advertising industry, announced plans acquire the Brand Activation…
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Marketing / CommunicationsArticleOver 5 years old
Frozen Food Pushes “Frozen. How Fresh Stays Fresh” Campaign
With the launch of its "Frozen: How Fresh Stays Fresh" campaign, the American Frozen Food Institute hopes to…
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Marketing / CommunicationsArticleOver 5 years old
Super Bowl Ads: What Makes a Video Shareable Online, Anyway?
According to a new white paper analyzing this year’s Super Bowl ads, the things that work well on…
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Marketing / CommunicationsArticleOver 5 years old
AdSense 2.0? Mobile Ad Networks Become a Hot Commodity
With mobile advertising growing at a faster pace than other options, tech giants such as Twitter and Google…
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Marketing / CommunicationsArticleOver 5 years old
Association Putting a Fresh Face on Frozen Food
With sales on the decline, the American Frozen Food Institute is working to launch a new marketing campaign…
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Marketing / CommunicationsArticleOver 5 years old
Art Everywhere: Outdoor Advertising Meets Art in a Big Way
Five major museums from around the country are offering up their best-known works as part of a countrywide…
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Marketing / CommunicationsArticleOver 5 years old
Online Advertising’s Big Problem: 36% of Views Are Automated
Recent comments by the Interactive Advertising Bureau’s chairman suggest web traffic fraud is a serious threat to the…
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Marketing / CommunicationsArticleOver 5 years old
Milked for All it Was Worth: “Got Milk” Swapped for “Milk Life”
One of the trade groups behind the "Got Milk" marketing campaign is going a different direction with its…
