Tag
Advertising
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Marketing / CommunicationsArticleOver 5 years old
Gaming Association Adds Sports Betting to Expanded Conduct Code
Months after the Supreme Court decided a case that legalized sports betting at the state level, the American…
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Marketing / CommunicationsArticleOver 5 years old
Marketing Transformation Requires a New Strategy
Rapid transformation in the digital landscape is a given. Social media platforms, artificial intelligence, and native advertising all…
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Marketing / CommunicationsArticleOver 5 years old
Advertising Groups Come Together in Blockbuster Acquisition
The Association of National Advertisers will take control of the Data & Marketing Association, creating the largest association…
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Ad Agency Group Sharpens Focus on Brand Safety with New Bureau
As advertisers become more concerned about where their messages appear online, a major trade group of ad agencies…
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Marketing / CommunicationsArticleOver 5 years old
Thinking Twice About Investing in Social Media Ads?
If so, you wouldn’t be alone. Two of the world’s largest consumer goods companies have made waves by…
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Marketing / CommunicationsArticleOver 5 years old
Why Your Multichannel Campaigns Need to Hit on All Cylinders
A new report from the marketing firm Kantar Millward Brown says that the fragmentation of media is requiring…
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Marketing / CommunicationsArticleOver 5 years old
Google’s Nonprofit Ad Grants Program Sees Revamp
The company is making higher-value keywords available to nonprofits that take part in its charitable Ad Grants program,…
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Could Age Targeting for Online Job Ads Run Afoul of the Law?
A recent story drew attention to the fact that targeted advertising offered by social networks like Facebook could…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Biggest Marketing Failures of 2017
A major marketing mistake can have a hugely negative impact on any organization. Learn a valuable lesson from…
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AdvocacyArticleOver 5 years old
As Tech Giants Hit the Hill, Associations Offer Takes on Political Ad Regulation
With concerns about political ads hitting a peak due to the believed Russian influence on the 2016 election,…
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AdvocacyArticleOver 5 years old
Ad Groups Want a Say in “Better Ads” Implementation
At a time when Google is considering automatically blocking certain kinds of annoying ads in its Chrome browser,…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Why Influencers Don’t Have it Easy These Days
YouTube's conservative approach to advertising in recent months may open up opportunities for working directly with talented influencers.…
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Marketing / CommunicationsArticleOver 5 years old
What Should You Make of the “Pivot to Video”?
The latest buzz coming from the online publishing world is that it makes more sense to invest in…
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Marketing / CommunicationsArticleOver 5 years old
European Ad Groups Work to Define Viewability Standards
A coalition of groups representing the continent's advertising sector have taken their first steps toward outlining a universal…
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U.K. Ad Industry Moves in Favor of Tighter Regulations on Gender Depictions
Britain’s Advertising Standards Authority this week announced that the industry would work to strengthen the rules against negative…
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Marketing / CommunicationsArticleOver 5 years old
The American Chemical Society Creates an Ad Agency Experience
What do advertisers really want from association publications? Sure, they pay for ad space to promote their products…
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Marketing / CommunicationsArticleOver 5 years old
Group Takes Aim at Ad Fraud with Digital Advertising Blockchain Tech
With 25 percent of publishers admitting they have no way of detecting “non-human” traffic, the Data and Marketing…
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Marketing / CommunicationsArticleOver 5 years old
New Money: Ad Lab
Offering advertisers an agency experience with content marketing.
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AdvocacyArticleOver 5 years old
Coalition’s Proposed Standards Draw Attention After Ad-Blocking Rumor
While Google says it won’t comment on a Wall Street Journal report about adding an ad blocker to…
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Business DevelopmentArticleOver 5 years old
Digital Outdoor Advertising Gets Programmatic
Programmatic advertising continues to reshape the ad industry, and its latest move is headed outdoors. Thanks to new…
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Marketing / CommunicationsArticleOver 5 years old
U.K. Radio Industry Group Sees Opportunity in YouTube’s Struggles
The British group Radiocentre is launching an ad campaign that draws attention to the fact that radio doesn’t…
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Marketing / CommunicationsArticleOver 5 years old
Brand Safety: Online Advertising’s Achilles Heel
In recent weeks, both consumers and advertisers have started paying increased attention to where their ads end up…
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Conscious InclusionArticleOver 5 years old
Atlanta Ad Agencies Play Up Diversity With New Coalition
Four Atlanta-based advertising agencies are joining forces in the Advertising for Change coalition, which aims to boost diversity…
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Marketing / CommunicationsArticleOver 5 years old
Fat Ads: Are You Carrying Too Much Weight?
If you’re running ads on your association’s website, it could be slowing things down by quite a bit,…
