Tag
member retention
-
MembershipArticleOver 5 years old
Leverage Micro-Communities to Build Membership Affinity
Any association membership professional will tell you it is much easier to keep an existing member than to…
-
MembershipArticleOver 5 years old
A Member Exit Survey That Tells You What You Need to Know
Want to know why members left? Ask them. Effective exit surveys can give you insight into what your…
-
MembershipArticleOver 5 years old
Create a Yearlong Email Drip Campaign That Engages New Members
Delivering useful, actionable information to members throughout their first year will have them ready to renew.
-
MembershipArticleOver 5 years old
Daily Buzz: The Rise of Employee Surveillance Software
Why more organizations are investing in technology that can track remote workers’ digital movements. Also: How to get…
-
MembershipArticleOver 5 years old
How the COVID-19 Crisis Is Accelerating the Shift to Online Member Engagement
Associations that focus on changing up traditional member engagement are more likely to succeed during—and after—the turbulence caused…
-
MembershipArticleOver 5 years old
Preventing Membership Churn: Advice From an HR Professional
Recruiting and retaining members is a lot like recruiting and retaining staff: Success depends on strengthening your culture…
-
MembershipArticleOver 5 years old
When to Offer Dues Waivers
When a member is faced with a personal or professional transition, does your association offer a helping hand?…
-
MembershipArticleOver 5 years old
First-Year Renewal Issues? Tweak Your Onboarding Strategy.
A new GrowthZone survey indicates that many associations struggle to retain first-year members. If your organization is one…
-
MembershipArticleOver 5 years old
Rules of Engagement: When to Offer Dues Waivers?
In life’s critical moments, consider skipping the invoice by offering dues waivers.
-
MembershipArticleOver 5 years old
Top Tips and Tricks From 2019 Membership Hacks
In the weekly Membership Hack column, we share small ways that associations save time, money, and resources while…
-
MembershipArticleOver 5 years old
Small-Scale Ways to Improve Member Onboarding
Any membership professional knows the three Rs of membership: recruitment, retention, and renewal. But there is some debate…
-
MembershipArticleOver 5 years old
Daily Buzz: Solve the Mystery Behind Low Member Retention Rates
Sometimes members leave. But if your association seems like it’s suffering a mass exodus, it’s time to investigate…
-
MembershipArticleOver 5 years old
Email Tactics to Win Back Lapsed Members
Sending automated and personalized email messages to lapsed members can help you slow membership churn. Here’s how one…
-
MembershipArticleOver 5 years old
Helping—and Keeping—Members in Hard Times
Whether due to job loss or career transition, your members might face times when it’s difficult to pay…
-
MembershipArticleOver 5 years old
Member Engagement Strategy: Give Your Members a Pause Button
You might feel compelled to engage members constantly, but what if those touchpoints feel overwhelming or intrusive? A…
-
MembershipArticleOver 5 years old
Looking Back to Move Forward With Member Data
The Entomological Society of America’s new membership study looks at historical data to shed light on current challenges…
-
MembershipArticleOver 5 years old
Daily Buzz: Win Back Former Members
Former members left your association for a reason. Talk to them about why—and strategize how to fix the…
-
MembershipArticleOver 5 years old
Daily Buzz: Microsoft’s Suite Strategy
The hidden reason why Microsoft launches good-enough products that compete with buzzy apps like Slack. Also: why exit…
-
MembershipArticleOver 5 years old
What to Do When Membership Is Declining
Findings from this year’s Marketing General Membership Marketing Benchmarking Report indicate that membership growth is strong. But what…
-
MembershipArticleOver 5 years old
Friday Buzz: Why Some Members Are Tuning Out
The MemberClicks blog shares a few reasons you may be seeing a drop in membership. Also: Last year,…
-
MembershipArticleOver 5 years old
Membership Hack: Recognize Long-Term Members
Looking for an easy way to say thanks to your most loyal members? One association takes time at…
-
MembershipArticleOver 5 years old
Thursday Buzz: Get Your One-And-Done Members to Stick Around
A little recognition goes a long way when it comes to creating reasons for one-and-done members to stay…
-
MembershipArticleOver 5 years old
7 Smart Ways to Grow Your Association
The American Association of Nurse Practitioners is the largest full-service professional organization of nurse practitioners, representing the interests…
-
MembershipArticleOver 5 years old
Data: Why Do Members Lapse?
There were several positive signs for membership growth last year, but that probably won’t stop you from harping…
