Tag
member retention
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MembershipArticleOver 5 years old
Secret Dens: Chat With Your Co-Workers, Anonymously
Privacy-minded social network Secret wants to bring its approach to the workplace. Also: why you should go all-in…
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MembershipArticleOver 5 years old
Captain America: Think Like a Superhero
When the office is in chaos, leaders can save the day the Captain America way. Also: Get your…
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MembershipArticleOver 5 years old
Catching Up With Membership Stories, Part 2
One association professional called all 1,000 of her association's new members on the phone. Another association dug into…
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Marketing / CommunicationsArticleOver 5 years old
Online Engagement: Take Small Talk Up a Notch
Online engagement keeps your members involved and gives them extra value. Also: Publicity professionals share pointers on how…
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MembershipArticleOver 5 years old
How Associations Weather Economic Ups and Downs
The latest results from a longitudinal study looking at economic effects on associations suggest that in good times…
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MembershipArticleOver 5 years old
Golden Handcuffs: Get Your Members Hooked for Life
How a popular developer site's membership model earned the "golden handcuffs" from its many devoted users. Also: A…
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MembershipArticleOver 5 years old
New Releases: Members for the Long Haul
A comprehensive new book covers the art of membership recruitment, engagement, and retention.
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MembershipArticleOver 5 years old
Lunchtime Links: The Limits of “Young Professional”
Are your younger members missing out on larger opportunities within your association via your "young professional" group? Also:…
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MembershipArticleOver 5 years old
What If Membership Was Front-Page News?
Most decisions to join an association don't end up in the newspaper. But one association whose members are…
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MembershipArticleOver 5 years old
American Counseling Association: Inside a 29-Month Growth Streak
By adding key benefits requested via member feedback, the American Counseling Association has sustained growth for several years.…
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MembershipArticleOver 5 years old
Lunchtime Links: How to Get Volunteers—And How to Keep Them
Make sure your volunteer programs have impact. Also: Encourage leadership within your ranks.
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MembershipArticleOver 5 years old
The Ups and Downs of One Great Member Benefit
If one great member benefit lasts longer than your dues cycle, a lot of people will join to…
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MembershipArticleOver 5 years old
Member Relations: Leave A Footprint That Won’t Wash Away
Take it from marketing geniuses: leaving an impression in members' minds can benefit your organization. Also: PCMA's Convening…
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MembershipArticleOver 5 years old
Association Management: A Look at What’s Good in Associations
A report highlighting some negative viewpoints of nonprofit work leaves out all the inherent advantages of association management.…
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MembershipArticleOver 5 years old
Building Membership: Don’t Forget the Members You Have
How pushing too much on building membership can alienate the people who you already consider members. Also: The…
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Career DevelopmentArticleOver 5 years old
The Benefits of Engaged Employees
A recent study shows 57% of employees reported moderate or high levels of engagement. What are some of…
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Career DevelopmentArticleOver 5 years old
Lessons from Fortune’s Top 100 Companies to Work For
Fortune’s 2013 list of top 100 companies to work for is a good way to evaluate how your…
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MembershipArticleOver 5 years old
Association CEO to CEO: December 2012: Associations Now
We ask association CEOs: What unique marketing tactics is your organization employing?
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MembershipArticleOver 5 years old
Member Professionals: Put Your Money Where Your Metric Is
If recruitment, retention, and engagement are so important, why don't more associations tie staff compensation to them?
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MembershipArticleOver 5 years old
Social Media Roundup: Lessons From Disengaged Members
They have way too much stuff going on to spend on your association. How do you hook them?…
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MembershipArticleOver 5 years old
Join With Your Brain, Stay With Your Heart
Humans make decisions based on emotions—most of the time. When it comes to the decision to join, a…
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Members onlyMembershipTemplateOver 5 years old
IEC Recruitment and Retention Toolkit: #19. New Member Checklist
A new member processing checklist from the Independent Electrical Contractors (IEC) recruitment and retention toolkit, covering application review,…
