Tag
Public Relations
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Marketing / CommunicationsArticleOver 5 years old
Muscular Dystrophy Association Unveils New Brand
To engage a new generation of supporters in its work to fight muscular dystrophy, ALS, and related life-threatening…
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Marketing / CommunicationsArticleOver 5 years old
Dealers Association Rebrands to Boost Advocacy
The National Automobile Dealers Association just finished a branding overhaul to refocus the group on its core purpose:…
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Marketing / CommunicationsArticleOver 5 years old
Lessons in Crisis Prep: Oregon Cattlemen’s Association
After the arrest of Oregon Cattlemen's Association members Dwight and Steven Hammond sparked protests that led to national…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Kobe Bryant’s Direct Messaging Strategy
An unusual retirement announcement by Kobe Bryant shows that you don't need the media's help to push forth…
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Marketing / CommunicationsArticleOver 5 years old
How One Association Reinvented Itself After 100 Years
On the cusp of its 100th birthday, and with a new executive director and strategic plan in hand,…
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Executive LeadershipArticleOver 5 years old
“Dislike” Button: A Leadership Message That’s Hard to Like
Mark Zuckerberg will be forgiven for whiffing his explanation of a “dislike” button. Association execs can't expect the…
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Marketing / CommunicationsArticleOver 5 years old
Nurses Association Turns Joy Behar Insult IntoOpportunity
Rather than letting a slight by Joy Behar get them down, the American Nurses Association found a way…
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Marketing / CommunicationsArticleOver 5 years old
FrackFeed: Pro-Fracking Activists Try the BuzzFeed Strategy
A new website created by the advocacy group North Texans for Natural Gas aims to jab its many…
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Marketing / CommunicationsArticleOver 5 years old
Comings & Goings: May/June 2015
The SnowSports Industries America board of directors announced that David Ingemie, SIA's president for the past 34 years,…
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Marketing / CommunicationsArticleOver 5 years old
The Associations Giving Wastewater a Second Life
It may be one of the most difficult messaging challenges in the world of associations, but groups focused…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: The Divide Between Journalism and Public Relations
Journalists and PR folks air out their differences on Twitter and in blog posts. Plus: Some wicked-cool project management…
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Marketing / CommunicationsArticleOver 5 years old
Best Benefit Ever: PR Help for Convenience Store Owners
Members of The Association for Convenience & Fuel Retailing will learn how to promote their businesses more effectively…
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Marketing / CommunicationsArticleOver 5 years old
Hermit Crab Association Reshapes Baseball Team’s Planned Giveaway
The Southern Maryland Blue Crabs planned to give a free hermit crab to the first 1,000 fans to…
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Marketing / CommunicationsArticleOver 5 years old
Behind the Scenes: American Institute of Architects’ New Campaign
Robert Ivy, CEO of the American Institute of Architects, shares some insight on the collaboration and thinking that…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Doing an Interview? Skip the Pitch
A public relations expert emphasizes that you should be ready to offer expertise, not a sales pitch, when…
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Marketing / CommunicationsArticleOver 5 years old
Milk Processors To Dairy Skeptics: “Get Real”
With the dairy industry facing higher levels of skepticism against its key product in recent years, the Milk…
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Marketing / CommunicationsArticleOver 5 years old
The White House, the Medium, and Your Message
During last week’s State of the Union address, the Obama administration won a bit of a publicity coup…
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Marketing / CommunicationsArticleOver 5 years old
Public Relations: Associations Lobby Less, Advertise More
A new analysis by the Center for Public Integrity finds that trade groups have cut back on spending…
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Marketing / CommunicationsArticleOver 5 years old
Je Suis Charlie: How an App Got Approved in 1 Hour
With a deeply emotional news story making quick action necessary, Apple forgoes its usual App Store approval process.…
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Marketing / CommunicationsArticleOver 5 years old
National Association of Police Organizations: At the Center of a Storm
How the National Association of Police Organizations has managed two high-profile cases involving deaths of unarmed citizens at…
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Marketing / CommunicationsArticleOver 5 years old
Comings and Goings: November/December 2014
A roundup of new hires and other personnel moves in the association industry.
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Marketing / CommunicationsArticleOver 5 years old
Uber: The Risks of Arrogance
The ride-sharing company Uber is learning the hard way this morning that riding a high horse is not…
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Marketing / CommunicationsArticleOver 5 years old
Messaging: When Emotions Get the Best of Us
Lessons from an association exec’s poorly phrased criticism of an industry disrupter. Also: How Chevy turned a major…
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Marketing / CommunicationsArticleOver 5 years old
PR Council: Public Relations Group Embraces Its Nickname
In its most recent rebranding, the Council of Public Relations Firms decided the best way to put a…
