Tag
rebranding
-
Meetings / EventsArticleOver 5 years old
Wednesday Buzz: Stop Giving Lame Swag
People don’t always enjoy being walking billboards. Consider giving a different type of swag at your next meeting.…
-
Marketing / CommunicationsArticleOver 5 years old
Thinking Twice About Investing in Social Media Ads?
If so, you wouldn’t be alone. Two of the world’s largest consumer goods companies have made waves by…
-
Marketing / CommunicationsArticleOver 5 years old
NBA’s Players Association Aims to Maximize Stars’ Brand Value
The National Basketball Players Association has launched a new brand management arm, Think450, to help boost the marketing…
-
Organizational StrategyArticleOver 5 years old
Step One for Rebranding: Speak to Your Stakeholders
Before your association attempts to rebrand, it’s important to take the time to speak to your members and…
-
Marketing / CommunicationsArticleOver 5 years old
Executive Summary: Kimberly Mosley, CAE
Kimberly Mosley, CAE, the president of the American Specialty Toy Retailing Association in Chicago, says that lifelong learning…
-
Marketing / CommunicationsArticleOver 5 years old
Innovation Draws Viral Buzz: A Lesson From Nintendo’s Cardboard Creations
If you’re looking to make a viral splash within your industry, it might be a good idea to…
-
Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Opposing Ways to Revitalize Stale Brands
Coca-Cola and Kodak take completely different approaches in attempts to stay relevant to a modern audience. Also: how…
-
Marketing / CommunicationsArticleOver 5 years old
Football Bowl Association Uses Hashtag to Show Impact of Bowl Games
Creating awareness of the impact that college bowl games have on their communities and with different charities is…
-
Marketing / CommunicationsArticleOver 5 years old
Cattlemen’s Group Debuts Second Phase of Revamped “Beef. It’s What’s For Dinner” Brand
The National Cattlemen’s Beef Association recently introduced phase two of its relaunch of its iconic “Beef: It’s What’s…
-
Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Has “Millennials” Gone Too Far?
The Wall Street Journal reconsiders how it talks about millennials. Also: The Event Manager Blog reveals why you…
-
Marketing / CommunicationsArticleOver 5 years old
Why the NY Apple Association Sponsors the Big Apple’s Marathon
The New York Apple Association has delivered tens of thousands of apples to the TCS New York City…
-
Marketing / CommunicationsArticleOver 5 years old
Anatomy of a Great Annual Meeting: Rebrand Edition
DMAI officially became Destinations International at its annual meeting in Montréal. Here's how the organization pulled it off.
-
Marketing / CommunicationsArticleOver 5 years old
How to Boost Your Brand at Your Next Event
Technology offers new ways to highlight your brand, but many low-tech options can be just as effective.
-
Marketing / CommunicationsArticleOver 5 years old
Behind One Association’s Vision for Its Rebranding
Last week, InfoComm International renamed itself AVIXA to better signal its connection to more elements of the AV…
-
Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Why Brand Consistency Is So Hard
Building a strong brand is an important part of growing your membership, but there are a lot of…
-
Organizational StrategyArticleOver 5 years old
Rebranding Strategy: Lessons From Dunkin’ Donuts and Associations
One of the country’s iconic coffee chains is considering dropping "donuts" from its brand name to focus on…
-
Organizational StrategyArticleOver 5 years old
Six R’s for Rebranding an Association
I recently led a rebranding effort for the mid-size trade association where I was CEO, the National Waste…
-
Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Design Your Own Emoji
How Mexico City created civic pride by designing emojis specific to the city. Also: How a marketing expert…
-
Marketing / CommunicationsArticleOver 5 years old
Landscape Group Partners with Home-Design Platform Houzz
To raise the visibility of its members and itself, the National Association of Landscape Professionals has partnered with…
-
Marketing / CommunicationsArticleOver 5 years old
Groups Launch Online Resource to Inspire Brand Marketers
A new initiative by NPES and the Chief Marketing Officer Council gives senior brand marketers opportunities to collaborate…
-
Marketing / CommunicationsArticleOver 5 years old
Could LGBT-Inclusive Marketing Be a Business Boon?
A recent survey from Ogilvy suggests that a sizable percentage of Americans are keeping an eye out for…
-
Marketing / CommunicationsArticleOver 5 years old
A Rebranding Strategy to Ensure Future Success
When shifting priorities and new audiences are constantly challenging the status quo, can you rest on your laurels?…
-
Marketing / CommunicationsArticleOver 5 years old
How One Association Changed Its Look from the Inside Out
The Ohio Restaurant Association has been busy behind the scenes, launching an array of new products and services…
-
Marketing / CommunicationsArticleOver 5 years old
A New Marketing Event Brings an Association a New Crop of Revenue
Fresh produce is growing—in the soil and on vines and trees, but also in importance to consumers. For…
