Tag
rebranding
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Marketing / CommunicationsArticleOver 5 years old
Don’t Call it A Drone: Unmanned Vehicle Industry Tries Image Makeover
The potential for unmanned vehicles, better known to the public as “drones,” remains massive despite its ongoing association…
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Marketing / CommunicationsArticleOver 5 years old
Idea Bank: Member Marketers
How a pharmacists group is using a marketing toolkit for its meetings.
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Marketing / CommunicationsArticleOver 5 years old
Leukemia and Lymphoma Society: Clear Leadership, Clear Message
The Leukemia and Lymphoma Society's "Someday Is Today" campaign is a good case study in marketing and branding---and…
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Marketing / CommunicationsArticleOver 5 years old
What You Can Learn From Free Slurpee Day
Free Slurpee Day offers a free lesson is smart marketing. Also: How to weed out advertising in your…
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: Don’t Over-Promote Your Brand
In-your-face promotion can create brand awareness, but too much promotion can lead to a marketing fail. Instead, keep…
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Marketing / CommunicationsArticleOver 5 years old
Leukemia and Lymphoma Society: A Cause With Personality
The Leukemia and Lymphoma Society took a page from the corporate branding playbook for its new fundraising campaign.…
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Marketing / CommunicationsArticleOver 5 years old
Twinkies: Don’t Underestimate the Power of Nostalgia
What Twinkies can teach us about the value of emotion. Also: When Google Reader shuts down July 1, will…
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Marketing / CommunicationsArticleOver 5 years old
Highlight Your Accomplishments, Not Your Ego
Highlight your accomplishments at work. One study suggest Facebook and Twitter users are becoming more narcissistic. Also: Top…
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Marketing / CommunicationsArticleOver 5 years old
What’s in an Association Name Change?
The National Association for the Advancement of Fat Acceptance involved its members in discussions about a potential name…
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Marketing / CommunicationsArticleOver 5 years old
Your Association’s Rebranding: Handle With Care
How not to change your association’s brand and mission. Also: Don’t let these factors hinder your creativity.
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Marketing / CommunicationsArticleOver 5 years old
Rohit Bhargava: The Power of Likeability
It's not enough to just be good at what you do. Modern brands must be human, trustworthy, and…
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Marketing / CommunicationsArticleOver 5 years old
Use Snapchat: How Brands Find New Ways to Engage
How Snapchat could create a bond between your association and its members. Also: A contest across multiple social…
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Marketing / CommunicationsArticleOver 5 years old
Social Presence: Keep Things Focused
Instead of keeping a presence on every social network, you should instead stick to what you’re best at.…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Hire and Nurture Innovators
Why you should demand creativity from your staff and new hires. Also: Who you should search for as…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Throw Away Your Best Practices Handbook
How following industry best practices could hinder your innovation. Also: Have a long to-do list? Get things done…
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Meetings / EventsArticleOver 5 years old
Staff Shirts: Should You Wear Your Brand on Your Sleeve, Literally?
Whether you love them or hate them, the promotional value of staff shirts most likely will make them…
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Marketing / CommunicationsArticleOver 5 years old
Marketing Memo: 5 New Roles for Marketers
A shifting industry requires association marketing professionals to be more strategic than ever.
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Marketing / CommunicationsArticleOver 5 years old
Big Data: Is Your Data Actionable, Or Just Big?
Why knowing exactly what to do with your big data is more important than having it in the…
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Marketing / CommunicationsArticleOver 5 years old
Poland Spring: Bad Timing Is Everything, Too
How one live moment could have been a branding victory for one company … if they were manning…
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Marketing / CommunicationsArticleOver 5 years old
TimelineJS: Showcase Your Association’s History
How one association utilized TimelineJS, a free online tool. to tell members about its history. Also: How tradeshows…
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Marketing / CommunicationsArticleOver 5 years old
Super Bowl for Brands: Good Timing is Everything
How one brand took a moment of Super Bowl weirdness and turned it into an opportunity. Also: Don't…
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Marketing / CommunicationsArticleOver 5 years old
Industrial Truck Association Gets a Communications Makeover
To help increase member engagement and bolster the image of the industrial trucking industry, the organization revamped its…
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Executive LeadershipArticleOver 5 years old
BlackBerry’s Comeback Play: Company Changes Name, Goes Touch
BlackBerry (not RIM) tried for a bold reinvention today, but will they find success in the mobile sphere?…
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Marketing / CommunicationsArticleOver 5 years old
Why the Material Handling Industry Rebranded Itself
The Material Handling Industry rebrands to MHI with a new logo and website for its members.
