Author
Katie Bascuas
Katie Bascuas is a former associate editor at Associations Now in Washington, DC.
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Career DevelopmentArticleOver 5 years old
Millennials Job Seekers Rate Themselves Better Than Others Do
Katie Bascuas ·
A new study of millennial job seekers and HR professionals illustrates some of the stereotypes facing generation Y…
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AdvocacyArticleOver 5 years old
Emergency Management: Broadcasters Association Tests Mobile TV
Katie Bascuas ·
The Florida Association of Broadcasters is providing the state’s emergency management team with mobile TV devices as part…
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Marketing / CommunicationsArticleOver 5 years old
National Association of Theater Owners Push for Shorter Movie Trailers
Katie Bascuas ·
Do lengthy previews deter you from going to the movies? The National Association of Theater Owners thinks so…
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LearningArticleOver 5 years old
Robots: Brought to You By…
Katie Bascuas ·
In sometimes surprising ways, associations help bring the products, services, and activities of daily life to people around…
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GovernanceArticleOver 5 years old
Investment Policy: Don’t Be Reserved About Your Investing Approach
Katie Bascuas ·
A new benchmarking survey indicates that many nonprofit organizations lack clear guidelines when it comes to their investment…
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Marketing / CommunicationsArticleOver 5 years old
Charting a Fictitious Advertising Campaign’s Viral Boost
Katie Bascuas ·
The Outdoor Advertising Association of America recently sponsored a test campaign asking people to vote for the next…
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Marketing / CommunicationsArticleOver 5 years old
Daily Deals: Restaurant Group Provides Best Practices
Katie Bascuas ·
Daily deals can be hit-or-miss marketing tactics for the restaurant industry. To help its members get the most…
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FundraisingArticleOver 5 years old
Community Outreach Initiatives: Drawing On Staff Involvement
Katie Bascuas ·
Trying to pick a charitable organization for your association to sponsor or donate to? Why not let staff…
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Ethical Behavior in the Workplace: Women Less Likely to Compromise
Katie Bascuas ·
New research suggests that organizations looking to hire and retain women should consider how much they emphasize ethical…
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Association of Food Journalists’ New Ethics Guidelines
Katie Bascuas ·
Facing changes in the industry and advances in technology, the Association of Food Journalists recently unveiled a new…
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LearningArticleOver 5 years old
IEEE Launches Open-Access ‘Mega-Journal’
Katie Bascuas ·
The association hopes its newest open-access journal—a platform for scientists and engineers to make their research on a…
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LearningArticleOver 5 years old
Don’t Let Them Get Away: Tips for Successful Employee Onboarding
Katie Bascuas ·
Your job as a recruiter does not end after hiring a new employee. Discover advice from two HR…
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Organizational StrategyArticleOver 5 years old
Association Innovation: Is Fear of Risk a Factor?
Katie Bascuas ·
New research has found that many companies are seeing fewer rewards and less satisfaction stemming from innovation. Two…
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AdvocacyArticleOver 5 years old
Could a U.S. Science Laureate Advance the Sciences?
Katie Bascuas ·
New bipartisan legislation, supported by two scientific associations, would create an official science laureate of the United States.
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Career DevelopmentArticleOver 5 years old
The Shorter Your Name, the Higher Your Earning Power
Katie Bascuas ·
If you don’t already have a nickname, you might want to consider giving yourself one. New research has…
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Organizational StrategyArticleOver 5 years old
BYOD Cost Savings Not Always Clear, Study Says
Katie Bascuas ·
Measuring possible increases in worker productivity from BYOD policies is difficult, according to a new study. And organizations…
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Career DevelopmentArticleOver 5 years old
Hiring Process: Choosing the Right Person for the Job
Katie Bascuas ·
When looking to hire someone to fit your organization’s culture, hire for behavior rather than personality, advised one…
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MembershipArticleOver 5 years old
Western Fulfillment Management Association Rebrands, Changes Model
Katie Bascuas ·
To keep pace with the changing publishing industry and to help increase member numbers, one West Coast marketing…
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MembershipArticleOver 5 years old
Academy of Nutrition and Dietetics Reveals Membership Growth Secrets
Katie Bascuas ·
The Academy of Nutrition and Dietetics announced record high membership numbers for fiscal year 2012-2013—the eighth year in…
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Marketing / CommunicationsArticleOver 5 years old
Watch or Read? Magazines Offering Online Video Content
Katie Bascuas ·
Condé Nast announced the addition of more than 30 new online video series to accompany some of its…
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Marketing / CommunicationsArticleOver 5 years old
Marketing 911 Helpline: For Small-Business Marketing Emergencies
Katie Bascuas ·
The Marketing 911 Helpline, launched by the National Association of Small Business Professionals, serves as a forum for…
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OperationsArticleOver 5 years old
Telework Policy
Katie Bascuas ·
Once you’ve determined teleworking is right for your organization, it’s time to set up a policy. Here are…
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AdvocacyArticleOver 5 years old
Specialty Wine Retailers Association Expands Amid Industry Changes
Katie Bascuas ·
In an effort to keep pace with changing technology and business advancements, the Specialty Wine Retailers Association is…
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Meetings / EventsArticleOver 5 years old
Ambulatory Surgery Center Association Carries on After Boston Tragedy
Katie Bascuas ·
How and why the Ambulatory Surgery Center Association decided to continue its annual meeting in Boston two days…