Author
Katie Bascuas
Katie Bascuas is a former associate editor at Associations Now in Washington, DC.
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Marketing / CommunicationsArticleOver 5 years old
Twitter Chats: Building Community 140 Characters at a Time
New research suggests Twitter conversations may not boost your follower count, but hashtags and chats can help build…
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Marketing / CommunicationsArticleOver 5 years old
Study: When People Go Online, Social Media Reigns
Where do people go when they’re surfing the Internet? According to a new study, they spend more time…
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LearningArticleOver 5 years old
Study: Administrative Professionals Need More Tech Training
Office professionals are often left relying on themselves when it comes to professional development, according to the International…
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Career DevelopmentArticleOver 5 years old
Study: Extroverts Fail to Meet High Expectations in Teams
New research has found that while extroverts may be viewed as high-performing team players, their contributions to group…
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Meetings / EventsArticleOver 5 years old
Game On: Increase Your Mobile App Adoption With Competition
Find out how one association implemented a photo-sharing game as part of its mobile event app to encourage…
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Prescription for Social: American College of Physicians Issues Online Guidelines for Doctors
What information is OK for doctors to share on their personal blogs? When may doctors “friend” their patients…
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Marketing / CommunicationsArticleOver 5 years old
Romance Writers of America Connects Authors, Fans
To promote its annual author excellence awards and to help finalists interact with their fans, Romance Writers of…
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Executive LeadershipArticleOver 5 years old
Tech Memo: The Shared Vision of CFOs and CIOs
Even if their job descriptions aren’t quite the same, CFOs and CIOs should focus on the association’s missions…
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MembershipArticleOver 5 years old
Brought to You By… Money
In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of…
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MembershipArticleOver 5 years old
Association for the Advancement of Wound Care Boosts Military Offering
The Association for the Advancement of Wound Care has established a special membership category for military and VA…
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Marketing / CommunicationsArticleOver 5 years old
Email Marketing: Get More People to Open Your Emails
A new benchmarking report on email marketing, which analyzes emails from more than 800 associations, outlines some of…
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OperationsArticleOver 5 years old
Airline Quality Rating: High Marks, but Consumer Complaints Rising
Despite improvement by airlines in areas such as on-time arrivals and baggage handling last year, passenger complaints increased…
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AdvocacyArticleOver 5 years old
National Association of Broadcasters Tackles ‘Zero-TV’ Trend
A recent report by Nielsen found that 5 million American households no longer watch traditional TV—a growing dilemma…
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Career DevelopmentArticleOver 5 years old
Study: How You Orient New Employees Makes a Difference
New research indicates employers shouldn’t ignore new hires’ individuality by focusing too much on organizational culture.
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Marketing / CommunicationsArticleOver 5 years old
Glassdoor Widens the Business of Social Recruiting
The online job site announced a new tool that allows employers to track how employees rate their organization,…
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Meetings / EventsArticleOver 5 years old
Staff Shirts: Should You Wear Your Brand on Your Sleeve, Literally?
Whether you love them or hate them, the promotional value of staff shirts most likely will make them…
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FundraisingArticleOver 5 years old
Independent Sector: How Much Is Your Volunteering Time Worth?
According to Independent Sector, an hour of volunteer time was worth $22.14 in 2012. Harder to quantify is…
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Marketing / CommunicationsArticleOver 5 years old
Study: Screen Size Doesn’t Matter Much for Mobile Users
The content that consumers choose to view on a smartphone, tablet, or laptop depends more on their location…
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Marketing / CommunicationsArticleOver 5 years old
Matt Damon Proves Humor Can Be a Useful Engagement Tool
In a new Water.org campaign video, Matt Damon makes light of himself in hopes of drawing attention to…
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Marketing / CommunicationsArticleOver 5 years old
Beyond Shiny Objects: A Streamlined Social Media Strategy’s Value
Resist the urge to jump head first into social media. Find out how two association marketers developed a…
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Career DevelopmentArticleOver 5 years old
Retirement Confidence: Not So Fast, Say Many Americans
A new study on retirement confidence found that many Americans are thinking of delaying retirement because of inadequate…
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AdvocacyArticleOver 5 years old
Women’s History Month: A Homage to Businesswomen in History
In honor of Women’s History Month, we bring you this story of the Plumbing-Heating-Cooling Contractors-National Auxiliary and its…
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AdvocacyArticleOver 5 years old
Study: Foreign Travelers Avoiding Trips to the U.S.
Long lines and wait times at U.S. Customs and Border Protection outposts are deterring foreign travelers from visiting…
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Marketing / CommunicationsArticleOver 5 years old
Goodbye Traditional News, Hello Niche Media
A new Pew study found that while the traditional news industry continues to shrink, more niche media outlets…
