Author
Katie Bascuas
Katie Bascuas is a former associate editor at Associations Now in Washington, DC.
-
Marketing / CommunicationsArticleOver 5 years old
Digital Marketing Strategies: Don’t Wave Goodbye to Your Website Yet
A new Gartner study indicates marketers believe websites are still top of the pack when it comes to…
-
MembershipArticleOver 5 years old
Get Out the Vote: More Associations Using Online Voting
While more associations and nonprofits are turning to online voting over paper ballots, voter apathy among members poses…
-
Career DevelopmentArticleOver 5 years old
Association of Women Business Owners ‘Lean In’ with Sheryl Sandberg
The National Association of Women Business Owners is partnering with the Facebook COO’s new foundation to help women…
-
Meetings / EventsArticleOver 5 years old
Updated: Amendment Could Curb Federal Employees’ Meeting Attendance
A new amendment to the continuing resolution that would extend funding for the government through fiscal year 2013…
-
GovernanceArticleOver 5 years old
Study: How Members of Congress Spend Their Time
A new study breaks down how members of Congress spend their days on the Hill or in their…
-
Marketing / CommunicationsArticleOver 5 years old
Joyce Raezer: A Social CEO in Action
What would inspire your CEO to start tweeting or posting on Facebook? For the executive director of the…
-
Executive LeadershipArticleOver 5 years old
Association Executives Report Greater Confidence and Stability in 2013
A new study by McKinley Advisors found that 87 percent of association leaders are either somewhat or very…
-
Organizational StrategyArticleOver 5 years old
Global Association Trends: It’s a Chicken-and-Egg Question
A new study by GlobalStrat puts hard data behind the idea that associations with the fastest international growth…
-
Executive LeadershipArticleOver 5 years old
Leadership: To Keep Mighty From Falling, Pair with Less Powerful
A new study on leadership illustrates the benefits of pairing risk-taking leaders with employees who are more likely…
-
Marketing / CommunicationsArticleOver 5 years old
Four Friends Every Content Marketer Needs
Whether you’re scouring the internet for content ideas or plagued with writers’ block, one or all of these…
-
Executive LeadershipArticleOver 5 years old
Social CEOs: Why More Leaders Are Getting Virtual
As the internet becomes the dominant calling card for most organizations, more and more CEOs are investing in…
-
MembershipArticleOver 5 years old
Associations Groups Pinpoint Audiences with Mobile Apps
What do Girl Scouts, sailors, and taxi drivers have in common? Their organizations have pinpointed what customers or…
-
AdvocacyArticleOver 5 years old
Grassroots Advocacy: AARP Helps Its Members Keep Their Lights On
In an example of local grassroots advocacy, the association is helping Long Island’s 50+ population push for an…
-
Career DevelopmentArticleOver 5 years old
What Will Your Job Applicants Say About You?
Nearly three-quarters of job applicants never hear back from potential employers after they’ve applied for a job. That’s…
-
OperationsArticleOver 5 years old
Talking Tech: NASFT’s Lisa Stefanoff on Stay Focused
Lisa Stefanoff, chief information technology director at the National Association for the Specialty Food Trade, on how a…
-
Marketing / CommunicationsArticleOver 5 years old
Social Media Strategy: Get Your Ducks in a Row
The benefits of a uniform social media strategy, as shown by the American Diabetes Association.
-
Marketing / CommunicationsArticleOver 5 years old
There’s An Association For Everything: Skis
In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of…
-
Marketing / CommunicationsArticleOver 5 years old
Increasing Social Media Engagement with Photos
A recent HubSpot study found that Facebook posts with photos received 104 percent more comments than posts with…
-
OperationsArticleOver 5 years old
Yahoo Says No to Teleworking, But at What Cost?
A company-wide edict that Yahoo employees can no longer work remotely is creating a stir among telecommuting advocates…
-
AdvocacyArticleOver 5 years old
Travel Blitz: A Member-Centered Advocacy Campaign
The U.S. Travel Association is turning to its members to power up its advocacy efforts. The new grassroots…
-
Marketing / CommunicationsArticleOver 5 years old
And The Oscar Goes to … the Art of the Acceptance Speech
A study of 60 years’ worth of Oscar speeches suggests that these winners help set the standard for…
-
AdvocacyArticleOver 5 years old
Court Rules Maine Municipal Association May Lobby
A U.S. district court judge ruled the Maine Municipal Association was allowed to take a side on a…
-
Organizational StrategyArticleOver 5 years old
“Clarity Of Purpose”: Get Clear To Drive Better Business Revenue
In a time when many nonprofits are still conservative about growth potential, some of the most successful organizations…
-
LearningArticleOver 5 years old
Study: Most Employees Are Only Average at Critical Thinking
A new survey by the American Management Association found that employees are lacking in key analytical skills, which…
