Author
Katie Bascuas
Katie Bascuas is a former associate editor at Associations Now in Washington, DC.
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Marketing / CommunicationsArticleOver 5 years old
Responsive Design or an App? Why Not Both?
Katie Bascuas ·
Sometimes the best answer to a challenge is actually two answers, according to tech professionals at a conference…
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Executive LeadershipArticleOver 5 years old
IT Evolution: Making the Move From Backroom to Boardroom
Katie Bascuas ·
IT is playing an increasingly important role in top-level decision making at many organizations. Here’s one association executive’s…
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LearningArticleOver 5 years old
Black History Month: Brought to You by an Association
Katie Bascuas ·
Although it’s been largely eclipsed by the celebration it founded almost 90 years ago, the Association for the…
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Organizational StrategyArticleOver 5 years old
Responding to the Mobile Technology Imperative
Katie Bascuas ·
As mobile continues to quickly eclipse desktop internet browsing, one IT trade association is launching a new community…
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AdvocacyArticleOver 5 years old
How One Association Is Battling Traffic Congestion
Katie Bascuas ·
A new report on American drive time and roadway congestion is providing fodder for the American Road and…
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MembershipArticleOver 5 years old
Playing for Keeps: A Personalized Approach to Loyalty
Katie Bascuas ·
A new survey of travelers found that airline and hotel loyalty programs are on the decline and suggests…
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OperationsArticleOver 5 years old
Study: Few Part-Time Workers Choose Healthcare Coverage
Katie Bascuas ·
Only 15 percent of part-time employees are eligible for healthcare coverage and even fewer enroll, according to a…
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MembershipArticleOver 5 years old
National Federation of Independent Business’ Video Contest
Katie Bascuas ·
The contest, sponsored by the National Federation of Independent Business, will offer small-business owners a way to share…
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Executive LeadershipArticleOver 5 years old
Study: Where Women Beat Men in Leadership
Katie Bascuas ·
In a survey of more than 3,100 male and female managers, women were found to outperform men in…
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Marketing / CommunicationsArticleOver 5 years old
Industrial Truck Association Gets a Communications Makeover
Katie Bascuas ·
To help increase member engagement and bolster the image of the industrial trucking industry, the organization revamped its…
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Executive LeadershipArticleOver 5 years old
American Wind Energy Association CIO Thad Lurie on IT Evolution
Katie Bascuas ·
How is the nature of IT changing? American Wind Energy Association CIO Thad Lurie says IT is not…
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Marketing / CommunicationsArticleOver 5 years old
Massachusetts Medical Society: Mobile Medicine
Katie Bascuas ·
How associations help tech-savvy doctors, according to the Massachusetts Medical Society.
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AdvocacyArticleOver 5 years old
Brought To You By … the Bald Eagle
Katie Bascuas ·
In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of…
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Career DevelopmentArticleOver 5 years old
Is Working From Home All It’s Cracked Up to Be?
Katie Bascuas ·
Are telecommuters more productive or less productive? Are they more creative or less creative? With so much research…
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Meetings / EventsArticleOver 5 years old
Budget Concerns Cut Into Military Conference Attendance
Katie Bascuas ·
Several military conferences are expecting fewer attendees, or are being cancelled outright, due to sequestration worries.
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LearningArticleOver 5 years old
Psychological Association Builds Employee Well-Being Resource
Katie Bascuas ·
Employers can access free research, tips, and tools as part of the association’s new push to promote healthier…
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Career DevelopmentArticleOver 5 years old
Get to Know Your Data Analyst
Katie Bascuas ·
Recent research unveils common characteristics among data analysts, with the goal of helping organizations hire and retain this…
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Career DevelopmentArticleOver 5 years old
Want to Have More Fun at Work? Try Coworking.
Katie Bascuas ·
New research finds that sharing an informal office space can lead to increased creativity and self-confidence, among other…
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Marketing / CommunicationsArticleOver 5 years old
Content Strategy: Content Is King, If You Use It Effectively
Katie Bascuas ·
It’s one thing to create content, but it’s another to use it strategically to drive your mission and…
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AdvocacyArticleOver 5 years old
Hospital Groups Seek Fix for Medicare ‘Nantucket Effect’
Katie Bascuas ·
Twenty-one hospital associations are asking President Obama to help eliminate a provision of the healthcare reform law that…
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AdvocacyArticleOver 5 years old
U.S. Travel Association: Travel Helps More Than Just the Bottom Line
Katie Bascuas ·
A new advocacy campaign sponsored by the U.S. Travel Association will illustrate the benefits travel can have on…
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Meetings / EventsArticleOver 5 years old
New Study Uncovers Tradeshow Trends for the Future
Katie Bascuas ·
The research outlines five future scenarios, as well as elements of an unrivaled tradeshow experience and nearly a…
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Career DevelopmentArticleOver 5 years old
Smaller Manufacturers Association of Connecticut’s Proximity Play
Katie Bascuas ·
How one association is taking advantage of a new relationship with a local community college.
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AdvocacyArticleOver 5 years old
Agriculture Workforce Coalition Calls for Immigrant Workforce Reforms
Katie Bascuas ·
Hoping to stabilize the agrarian workforce in the U.S., a coalition of agricultural associations is calling for new…