It may seem obvious, but explaining the CEO’s role isn’t simple. With the organization’s success at stake and only limited time to spend assisting employees, CEOs need to be clear about which tasks they claim responsibility for. That, and more, in today’s Social Media Roundup.

Defining Role

RT @jamienotter: Today's blog: What is the Job of the CEO? http://t.co/Y87jHoGTcC – As always, Notter nails it! Must read! #assnchat

— Sandra Giarde, CAE (@sgiarde) October 21, 2013

Job description: Your CEO is clearly the leader of your organization. But, despite his or her position at the top of the org chart, do employees truly have a grasp of the CEO’s role? Writing for his blog, author and association consultant Jamie Notter examines the difference between “accountability and responsibility.” While many organizations’ leaders tend to lean toward responsibility, or an ownership approach to leadership, Notter suggests that fostering a shared approach of accountability from the top down might be a better idea. Notter poses this question to association leaders: “As CEO, how can you leverage your position, your power, and your expertise to best enable the success of your organization?” Well, CEOs, how do you answer that question? (h/t @sgiarde)

Tech Plan

https://twitter.com/ThadLurie/status/392254715037491201

Upgrade IT: As companies, and associations, continue to adjust to a workplace dominated by new and changing technologies, McKinsey’s Paul Willmott offers nine pivotal questions to ask when sitting down to talk strategy. Among his suggestions: Take a long look at your competition, carefully evalaute your technology portfolio, and be sure to include a process for accountability. Since accountability is not always obvious in IT, he advises organizations to “define a clear IT operating model” and to ensure that model supports the company’s business priorities. Along with learning how to measure success and productivity, Willmott addresses other issues sure to crop up in initial planning discussions, such as social media and cybersecurity. (h/t @ThadLurie)

What are you following and tweeting today? Tell us in the comments.

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