The National Association of Realtors (NAR) and Phil Dunphy have created the real estate dream team.

Ty Burrell’s character on the hit ABC show is a passionate Realtor, as evidenced in last night’s episode in which Dunphy explains the difference between a Realtor and a real estate agent in a dramatic and humorous scene. (A Realtor has to be a member of NAR.)

Realtors are just your everyday superheroes, NBD. https://t.co/r22zalj5Rc

— Modern Family (@ModernFam) May 5, 2016

The association has partnered with Modern Family to showcase the value of Realtors.

Modern Family has done brand and product placement before, but Jessica Popper, ABC’s director of integrated marketing for primetime, says this is the first time the show has done integration work with a trade association.

“We have done only a handful of integrations because they tend to be intrusive and frankly make the show look like it’s selling out,” Christopher Lloyd, the co-executive producer of the show, explained to Adweek. “This was actually one of the easier ones we’ve done, since it lent itself to a joke. Phil is bemoaning his career choice as a Realtor, and it’s his Realtor skills that ultimately save the day.”

Tonight’s #ModernFamily is a wrap! Watch this space for Phil Dunphy’s Real Estate #Philsosophies, coming soon. Until then, #GetRealtor.

— REALTORS (@realtors) May 5, 2016

“Phil’s-osophy” is another part of the deal between Modern Family and NAR, in which Dunphy will do quick segments on real estate. Even though the deal involves an “integration” fee, it’s a good match.

“The thinking was, here’s this character Phil Dunphy, he represents the profession very well. He’s involved in his community, he’s a good supporter, a good family member and husband, and most importantly he helps his clients succeed in real estate,” NAR Senior Vice President of Communications Stephanie Singer said to The Wall Street Journal.

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(ABC)