Thought leaders in the association space discuss association management software trends with Aptify. Also: More evidence the Mac is struggling within Apple.
There’s more tech than ever in the association space, and that requires a whole lot of decision-making among tech execs, both in the association industry proper and among its many vendors.
A new report from Aptify, featuring 13 experts in the association sector, suggests that there’s going to be some shifts in association management software over the next year.
As Aptify’s Jennifer Barrell writes in a blog post, some execs are even looking beyond the purview of the traditional association vendor space.
“As a result of consumerization, mobile, and the cloud, we’re now back in a best-of-breed environment,” AIIM Chief Evangelist John Mancini noted. “Business leaders within associations are seeking their own solutions, often independent of IT, and frequently finding them with process-specific SaaS providers.”
(Because of this, Barrell notes, it’ll be increasingly important for these apps to communicate through application programming interfaces, or APIs.)
Other trends cited by the Aptify report include an increased variety of tools, the addition of new industry players, and a growing number of mergers.
The reason all this stuff matters? Tech can move associations in new directions.
As the Mac Turns
How Apple Alienated Mac Loyalists — my in depth feature on what's going on inside Apple. https://t.co/Ks1RcPi6c6
— Mark Gurman (@markgurman) December 20, 2016
If you’re an Apple fan, you may be less than excited about what’s been happening with the Mac lately, and a new piece on Bloomberg won’t warm your heart, either. Mark Gurman, who has strong connections inside of Apple, reports that the company is struggling to keep its momentum with the Mac, in part due to some recent leadership changes, along with some hardware setbacks. (The company had to drop a major upgrade to its battery setup just before the release of the latest MacBook Pro.)
Apple CEO Tim Cook, however, took steps to reassure the company that it is still serious about the Mac, despite the recent setbacks.
“Some folks in the media have raised the question about whether we’re committed to desktops,” Cook wrote in an internal message forum, according to TechCrunch. “If there’s any doubt about that with our teams, let me be very clear: we have great desktops in our roadmap. Nobody should worry about that.”
Other Links of Note
Is the glut of information giving you “digital dementia”? At CMS Wire, Shelf CEO Sedarius Tekara Perrotta makes the case for simplifying your online activities.
Quote of the day, from actress (and noted career late-bloomer) Sarah Paulson: “If my career had turned out like the fantasy I had of what it was going to be, it would never have made me happy,” she told GQ. “But I couldn’t have known that until it didn’t happen.”
“Don’t worry we are just testing your security”: In case you’re curious about how white-hat hacks happen, check out what happened with Marvel’s Twitter accounts on Wednesday.