Get the info that matters most when members join. The association marketer’s rule of thumb is to make the membership application as short as possible. Each additional blank to fill in just slows members down on the way to giving you their money. So, if you ask for information beyond the bare minimum, it ought […]
Welcome new members with a call from a colleague.
When you write a thousand words about association membership every week, you pick up a thing or two. As I hand the keys over to our new senior editor, here are the thoughts and ideas I’ll take with me.
The “member until you cancel” model has intriguing potential for associations, but a new survey shows they have a lot of work to do to adopt it.
Tomayto, tomahto. Trade association, professional society. How different are the two types of membership organization? A pair of association pros who’ve worked in both share their thoughts.
We all know the core fundamentals of how membership works in associations—or do we? Take a moment to consider how these bits of conventional wisdom may be off the mark.
Three years after building a full-scale member-engagement dashboard, one association shares how that effort is paying off, including a new, external iteration it hopes will spur more member activity.
Struggling to get members engaged? Perhaps the problem’s not in your methods but in the engagement opportunities themselves.
As associations grow their diversity and inclusion efforts, they realize a fundamental need to understand the demographics of their members. But personal information isn’t always easy to get. Here’s how a few associations are collecting the data they need to serve diverse audiences and measure progress toward their D+I goals.
When an association knows a member’s age, it has a choice about how to fit that person into a group: by generation or by life stage.