PR and marketing strategist Adele Cehrs shares how associations can boost marketing ROI by taking advantage of noteworthy, relevant events, or SPIKEs: “Sudden Points of Interest that Kick-Start Exposure.”
At its recent annual meeting, the 101-year-old National Watermelon Association addressed the importance of engaging with younger members and outlined the steps it’s taking to ensure the future of the organization.
The Association of Opinion Journalists and the Poynter Institute announced a new partnership that the organizations hope will bolster each other and cultivate diverse voices in the field.
A group of doctors is asking professional medical groups to update guidelines on the ethics of using social media and the internet to include when it is OK to search the web for information on patients.
The National Association of the Deaf alleges that Harvard University and the Massachusetts Institute of Technology are violating the Americans With Disabilities Act by failing to make their online course offerings accessible to individuals who are deaf and hard of hearing.
While two associations recently announced plans to bolster strategies to keep pace with the digital transformation, a new report on nonprofit digital outlooks outlines the trends and challenges of going digital.
Robert Ivy, CEO of the American Institute of Architects, shares some insight on the collaboration and thinking that went into building its recently launched three-year public awareness campaign.
A number of Alzheimer’s Association chapters throughout the country are collaborating with art museums to provide special programs geared toward those with memory loss and cognitive impairment.
The American Psychological Association’s annual “Stress in America” report shows lingering concerns about money among Americans. And while stress levels generally are down this year, they’re still higher than what APA considers healthy.
Interested in expanding leadership development opportunities within your organization? A new survey of HR professionals demonstrates why you need the support of the C-suite to make it happen.