Effective PR can help associations stand out as leaders and experts in their respective industries. Veteran PR professional Sheri Singer provides a few pointers for successfully pitching journalists and generating good PR.
Despite the glut of information available to almost anyone, many journalists still rely on the press release and PR professionals for story leads. One communications pro shares some tips on crafting an effective release and the art of media pitching.
Taking a new team approach, Baltimore, San Antonio, and Anaheim, California, will combine resources to offer meeting planners a one-stop-shop for all three destinations.
A new report from two exhibition industry organizations details how young professionals choose an event to attend and what they seek out once they’re there.
Hundreds of professional truck drivers showed off their driving skills during the National Truck Driving Championships last week. Hosted in part by the American Trucking Association, the competition serves as a platform to promote safe driving.
That’s the question being asked of people around the country as part of a viral social media campaign started to help raise money for ALS. But is this type of campaign an effective fundraiser? Heard of the “ice bucket challenge?” I hadn’t until I was tagged on Facebook recently by one of my cousins who challenged […]
A new study illustrates the need for and potential benefits of a membership association dedicated to cybersecurity professionals. The organization could help consolidate and create professional standards, close the industry skills gap, and provide ongoing training, researchers noted.
Learn why setting the best price often involves more than just raising and lowering costs from pricing strategist Rafi Mohammed, who presented during an Annual Meeting Game Changer session this week.
Demonstrating the powerful change associations can bring about when working together, three Colorado groups have partnered to help clear the state’s air by ridding its roads of high-emitting vehicles. Here’s a look at how the organizations came together behind a common purpose.
The first-ever Business Traveler Sentiment Index, developed by the Global Business Travel Association Foundation, will predict the current and future climate for business travel in the United States and abroad.